Summary A useful action list for creating user personas for your website. Benefits from doing this. Information you will need. Put individuals into groups with shared things in common. What to include in a persona. Share your personas with other people. Top tips. How this helps you User personas help you to confirm and communicate […]
Although web design and online video production both use digital technology, the skills and software required for each are different. As a result, someone who develops websites won’t necessarily also produce online marketing videos. Integrated digital agencies Given the increasing use of video on the internet, particularly following the success of video-sharing sites such as […]
Summary User personas are a tool to ensure your website has a good user experience. Some people may call them pen portraits. Benefits of personas include: segmenting your market; confirming your web site visitors’ needs; explaining to a website designer who your visitors are; focusing people on the customer; a website which helps visitors; sharing […]
At the Brighton Digital Marketing Festival this month there was a strong theme running through the speaker sessions – make sure you’re mobile ready. We’ve heard it’s the year of mobile for a few years now but the evidence is there that it really is time to get with the handset. If you’re not with […]
If you’ve ever created or redeveloped a website then you’ll know one of your toughest choices is where’s the best place to put all your website content on the page and is there too much? SEO bods would say to make the homepage as wordy as possible but then usability bods would say to clear […]
A website designed specifically for your business should help drive traffic from search engines. You can make sure your website is designed to be accessible and attractive by: using a designer who understands how search engines work and what design mistakes to avoid providing a clear brief to your designer, giving the business objectives for […]
Web design covers not just the look and feel of a website, but also its overall structure – often called the navigation. Planning is time well spent It’s important to plan the content of your website carefully, and think about what you want it to do for your business. This will help you make the […]
Almost every business can benefit from having a website, whether to raise brand awareness, increase enquiry levels or sell products directly to customers. Creating the right website can be expensive, so choosing a comprehensive web design package could be a cost-effective alternative to producing an original site from scratch. What a web design package includes […]
Summary User experience is about how to make your website easy to use, valuable, and effective for visitors. User experience will help your business with lead generation, a better online reputation, matches your customers’ needs to your business objectives, gives you a competitive advantage. Good user experience helps to reduce costs and increase revenue. It […]
Websites with good user experience have not happened because the person or people responsible for the website necessarily have any website design expertise. They have happened because those people have thought about their customers. 1. They know their customers They have all designed their websites around their users. This means they’ve understood: Needs – asked […]