Excuse the slightly scary title but the point is valid – in times of web 2.0 (I even heard 3.0 this week), there is no way that you can be in full control of your website content anymore. That doesn’t have to be a bad thing though, surely it’s better to have more people contributing […]
When you’re managing a website and trying to keep your content up to date, it can be easy to lose track of your objectives. In the short term this isn’t a huge problem but if left too long then you may find that it starts to impact important things like revenue and traffic. So what […]
In my last blog I introduced you to pushing your content out beyond your company website. Slideshare may have been a new community to you but I’m pretty sure that you’ve all heard of Twitter! Promoting your content Twitter is a great way to promote your website content and in under 140 characters you need […]
One of the sure fire ways to improve your website content is to set up a blog. It is very rare to see a website these days that doesn’t have a blog, what used to be a B2C thing is now prominent in B2B. Don’t feel that blogs are just for individuals to write reviews […]
This week I’ll look into the ever popular social media channel as a way to get people viewing your website content. This channel is a really nice one for getting more eyes on your website as long as you treat it properly. Before I begin there are two things to know with social media: 1. […]
In the second of my series, looking at how to get more people viewing your website content, I’m going to cover email marketing as a source of traffic. Email marketing is one of the old trusted online marketing techniques, it’s proven, measurable and if used properly can generate both traffic to your website and a […]
There is no point in having amazing website content if nobody ever gets to see it! You could have spent hours perfecting your site and creating content that would promote your product and services, but how are people finding it in the first place? I thought I’d run through my tried and tested methods, with […]