An early mistake that marketers can make when they’re creating their website content is to write about what they want people to read. After a short while they usually realise the error of this as their visitors aren’t converting or following their predefined paths. This is a good thing as the marketer now knows that […]
Finding the right tone for your business blog can be tricky. You don’t want it to be formal and stuffy, but at the same time, it shouldn’t be so casual that it comes across as unprofessional. The key is to strike a balance between the two, and here’s how… Get rid of the “we” Remember, […]
Your website isn’t just for telling people about your products and services. It’s also a way to build your brand and let the personality of your business shine through. The tone of your site is extremely important. By using the right words and sentence structures, you can create a tone that is appropriate for your […]