Website Content From Your Visitors’ Perspective

An early mistake that marketers can make when they’re creating their website content is to write about what they want people to read. After a short while they usually realise the error of this as their visitors aren’t converting or following their predefined paths. This is a good thing as the marketer now knows that […]

The Benefits of Business Blogging: Part 2

Finding the right tone for your business blog can be tricky. You don’t want it to be formal and stuffy, but at the same time, it shouldn’t be so casual that it comes across as unprofessional. The key is to strike a balance between the two, and here’s how… Get rid of the “we” Remember, […]

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