Writing business blogs can sometimes feel like washing up – a time-consuming chore and a distraction from more important things. But it doesn’t have to be that way. Firstly a well-managed blog can become a central part of your business, attracting customers and keeping them engaged. Businesses with blogs attract 55% more traffic than those […]
Not only has the Internet got people reading more, but it’s also got people writing more. Nearly everyone has at least one social media account, and according to Social Pilot, Facebook users collectively send 150,000 messages every minute. Now that people have their own platforms, they feel compelled to speak from them – no matter […]
Blogging is an undeniably useful way of increasing your business’ visibility and positioning your brand as an authority. However, the actual task of writing and releasing content on a consistent basis can be quite problematic for small businesses who tackle blogging in-house. If you’re struggling to keep to a regular schedule, read on for a […]
Being a copywriter is definitely the coolest career I’ve ever had. Unfortunately, it’s not a job title that gets bandied around a lot outside of marketing spheres, and therefore doubt and misconceptions creep in. Here are 11 of the most common myths and misunderstandings that seem to be out there… 1. “‘Copywriting?’ You mean ‘copyright’ […]
Much like blogs and marketing emails, podcasts are an internet staple that first came to prominence in the mid noughties; they went a bit quiet for a while, but all three are now back with a vengeance. I’m a fairly new convert to podcasts; they’re great for listening to in the background. Whether it’s when […]
We are all after a rule of marketing that everyone can use that will have customers beating a path to our door. I’ll just come out with it, I don’t have it, but science has come up with some interesting ideas on how to help encourage a certain mindset. Welcome to the realm of marketing […]