Smart Performance – the revolutionary new advertising solution from Yell

7 May 2020

Image of laptop with logos of digital advertising channelsYell is delighted to announce the launch of Smart Performance, an innovative digital marketing solution which enables small to medium-sized enterprises (SMEs) to maximise their advertising budget by optimising spend across multiple channels, using machine learning and AI, to deliver the best results and return on investment (ROI).

Yell has been trialling this new solution in recent months. When comparing the results of Smart Performance customer campaigns to standalone PPC campaigns during the same timeframe, Smart Performance more than doubled the value returned by reducing average cost per click by 65% and improving average click-through rates by 230%1.

Smart Performance, built in conjunction with Yell's technology partner GotU, combines all the major digital advertising platforms including:

  • Google and Microsoft Search Networks – ensuring a business appears in prominent, personalised, adverts on the world’s biggest search engines
  • Facebook & Instagram – running ad campaigns on two of the world’s most popular social media networks, targeting desired audiences and locations
  • Google Display and Facebook Audience Network – visually engaging banner ads to promote business messages across popular, and relevant, UK websites and apps

How does Smart Performance work?

Paolo Portioli, CEO of GotU commented:
"We are honoured to have been chosen by Yell as the tech partner for this innovative omnichannel proposition. Smart Performance is the ideal solution for businesses as it works at every step of the consumer journey, using machine learning and AI to optimise budgets, whether big or small, to deliver excellent results at scale. We are thrilled to be partnering once again with Yell; it is confirmation of GotU's ability to provide easy-to-use and effective hyperlocal marketing solutions to SMEs worldwide."

Claire Miles, CEO of Yell said:
"In the challenging times that we find ourselves in, we know how important it is for businesses to be assured that their advertising works as effectively as possible. Smart Performance enables our customers to be advertised across a wider range of channels than ever before, with auto-optimisation ensuring that every click is cost-effectively delivered. The platform provides instant access to performance results with at-a-glance impressions, clicks and conversion data, and insight into the strongest channels. We are confident that Smart Performance helps deliver the best results we can for our customers' investment, and we are very pleased that early results have proved this."

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About Yell

Yell is No.1 for managed digital marketing services for all types of local businesses in the UK2. Its goal is simple - to connect consumers and businesses online. Yell.com features a range of tools to help consumers in their search for trusted suppliers including ratings and reviews, mobile apps, messaging and more. Yell is one of the largest resellers of Google Ads in the UK3 and provides a full range of managed digital marketing services for businesses including Pay Per Click, Websites, Display adverts, Social media and directory listings. Over 100,000 businesses currently advertise with Yell, and Yell.com is used by millions of consumers every month.

1. Yell internal data 2020 (based on over 900 customers)
2. M-Brain 2019, in terms of revenue from sales of managed digital marketing services
3. Google 2019