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Smart Performance

Drive more customers to your business with our unique blended advertising solution
Website package from Yell

Smart Performance

Smart Performance Report

Drive more customers to your business with our unique blended advertising solution

Your website needs visitors

Having a great website without driving visitors to it is like owning a sports car with no petrol. Every day your website goes without visits is another day you're not making the most of your investment.

With so many different digital marketing channels to choose from it's hard for any business owner, no matter what their digital skills, to identify, set up and manage the channels that will work best for their business.

Your website needs visitors

Having a great website without driving visitors to it is like owning a sports car with no petrol. Every day your website goes without visits is another day you're not making the most of your investment.

With so many different digital marketing channels to choose from it’s hard for any business owner, no matter what their digital skills, to identify, set up and manage the channels that will work best for their business.

Did you know... When comparing the results of Smart Performance customer campaigns to standalone PPC campaigns during the same timeframe, Smart Performance more than doubled the value returned by reducing average cost per click by 65% and improving average click-through rates by 230%1

How to attract customers

  • Pay-Per-Click (PPC) - promote your business in the search results pages of Google and Bing to attract users who are searching for terms relevant to your products and services
  • Social media advertising – advertise your products on popular social media channels such as Facebook and Instagram so that they show in the feeds of your desired audience
  • Display advertising – present eye-catching banner adverts to users as they browse websites and use apps across the Google Display Network and Facebook Audience Network
Smart Performance - Social - Display - Search

What you get with Smart Performance

Smart Performance is a fully managed blended advertising solution that drives clicks to your website and calls to your business using social media, search and display advertising, all working together to help maximise the return on your investment.

Our best-in-class technology enables advert creation across all channels in minutes

State-of-the-art processes mean we can set your campaigns live quicker than ever before

Innovative machine learning optimises budget daily across channels to help deliver the best results

How does Smart Performance work?

Smart Performance uses machine learning to monitor click volumes, conversion rates and cost per click to ensure budget
is optimised for quality clicks and continues to optimise over time, helping you get the best return on investment.

Your budget is spread across each of the different digital channels

Technology monitors click volumes,
conversion rates and cost per click

Budget spent on each channel will be adjusted accordingly to get the best clicks

Yell works closely with a number of leading global technology companies in order to deliver the best possible products and advertising results for its customers.

Product Partnerships

Google Partner

Google

Yell is one of the largest Google Partners in the UK, retaining our badged status for many years. The Google Partner badge is awarded to companies with proven Google Ads skills and expertise, with Yell specialising in search & display ad campaigns.

Microsoft Partner

Microsoft

Yell has been a certified Microsoft Advertising Elite Channel Partner program for several years, in recognition of our in-depth understanding of the search advertising landscape and Microsoft Advertising solutions.

Facebook Partner

Facebook

Yell received its Facebook Marketing Partner badge in September 2020, which is awarded to companies that meet Facebook’s highest standards of performance and service.

Get started with a Smart Performance blended advertising campaign today

Are you an existing customer looking for support? Visit our support hub

Get started today

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Are you an existing customer looking for support? Visit our support hub

We make local digital marketing easy

Our aim is simple - to help your business thrive by saving you time and money. We do this through innovative advertising solutions that work together to help deliver more leads and ultimately more customers.

local knowledge

Local knowledge

For over fifty years we’ve supported UK businesses across every industry and region - so we know what it takes for even the smallest local business to win big

 Digital expertise

Digital expertise

Our relationships with the leading players - including Google, Microsoft, Apple, Facebook and Amazon - ensure our digital solutions are cutting-edge

Easy process

Easy processes

We offer a fully managed one-stop solution for all your marketing needs. You can also manage your business on the go with our Yell for Business app

1. Yell internal data 2020 (based on over 900 customers)