Digital Marketing for Hair Salons and Barbers

PPC (Pay-Per-Click) is a type of online advertising where you pay each time someone clicks on your ad.
It allows you to reach potential customers who are searching for keywords related to your business, even if they’re not already familiar with your brand. By creating targeted ads and bidding on keywords related to your business, the PPC team here at Yell can ensure that your business appears at the very top, ‘advertising’ section of search engine results when potential customers are searching for hair salons or barbers in your area. You won’t be relying on chance or luck to draw new customers – instead, we’ll identify the right people to see your ads, based on their demographics, interests, and geographic location so all traffic to your site is qualified and relevant. We’ll also shape the style and content of your ad to appeal to your perfect audiences. This means each click to your site will be from a potential customer in your area, with an increased chance of converting to an appointment. We’ll regularly review your campaigns to find ways to adjust and improve your results. Plus, your ads can start driving clicks from the moment they go live, so you’ll see instant increases in visibility and traffic to your salon’s site.

Professional marketing videos are an increasingly useful tool for hair salons and barbershops that want to stay competitive and attract new customers.
By showing what makes your salon unique, you can attract customers who are looking for what you provide. Maybe you specialise in vintage hairstyles or offer all-natural products. Whatever it is that sets you apart, a marketing video can help you highlight those strengths and attract the customers who are most likely to appreciate them. It’s also a space for you to potentially share advice, guidance, or styling tips. By positioning yourself as a valuable resource for your customers, you build trust and loyalty that can translate into repeat business and referrals. The video experts here at Yell will work to create professional videos that tell your story, establish your salon’s expertise, and differentiate you from the competition. We can offer filming, editing, voice-over, and even animation packages to help get your message and brand across. This in turn is yours to share on your website and social channels, helping you to attract new customers, build trust and loyalty, and grow your bottom line

Businesses like hairdressers and barbers can drive a lot of value from regularly posting on social channels, whether that’s by showcasing your salon, sharing ‘before’ and ‘after’ shots of your work, or giving styling tips and advice to drive engagement.
However, sometimes it can feel like a full-time job, and take time and energy away from your client work. Plus, it can be difficult to know if you’re reaching your potential customers in the right location for your salon. Social media advertising is a data-driven way to target your key audience with precision. With Yell’s social media advertising packages, which come as part of our Smart Performance solution, we’ll use demographic and interest-based targeting to ensure your ads are seen by the people who are most likely to become your customers. We’ll also use retargeting to reach people who have already expressed an interest in your business but haven’t taken the next step to book an appointment. Unlike traditional forms of advertising, you don’t need a big budget to see results. We can set a budget that works for you and track your results in real time, which allows us to optimise your ads for maximum impact.

With more people selecting and booking with businesses online, reviews are becoming increasingly important for potential customers looking to make informed decisions.
By securing, responding to, and managing your online reviews, you can curate a positive online reputation that will set your salon apart from your competitors. With our online reputation management services, you’ll have access to a specialised online portal that consolidates your online reviews, making it easier for you to monitor and respond to client feedback. We also offer a social posting management system, so you can link your social networks into one easily accessible place, making it quick and easy for you to engage with your customers. Plus, with our listings management service, we can create entries for your salon or barbershop across a network of websites and directories. This will ensure your key contact information can be easily found by your customers, with all details synchronised from your Yell Business Profile so you know they’re correct and up to date.

SEO (Search Engine Optimisation) is a marketing approach that focuses on ensuring your website appears at the top of search engine results when potential customers search for keywords related to your business.
It requires the right strategies and tools to improve your website’s search engine rankings and boost traffic to your site. If your website appears at the top of search results when a potential client searches for a term like ‘hair salons near me’ on Google, then that customer is more likely to click on your website and learn about your services. That’s where Yell’s SEO services come in – we’ll identify the right keywords for your business and will optimise your website to improve your visibility on search engines. As a result, your website will drive more appointments, more referrals, and more revenue for your salon or barbershop.