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Digital Marketing for Hair Salons and Barbers

With Yell’s digital marketing packages, we’ll help the website of your hair salon or barber shop to drive more appointments and revenue.

With our digital marketing services

We can help your hair salon or barbershop to be more visible for terms like these, which in turn can drive traffic, increase appointments, and boost revenue for your business.

We offer a range of services to help encourage more online engagement, so you can either pick which ones you need the most or take an integrated approach by booking them all.

Our digital marketing services include:

  • Website creation – We can help with the design, creation, and ongoing support of your website to ensure your online presence is as carefully constructed as your salon.
  • SEO – Our Search Engine Optimisation services will help to improve your site’s visibility by boosting its rankings in search engines like Google.
  • PPC – Yell’s Pay-Per-Click packages will oversee the creation of targeted ads that will reach your ideal audience on search engines and across Google’s Display Network.
  • Social media advertising – By crafting ads for social media networks like Facebook and Instagram, we’ll help you reach potential clients in some of their favourite online spaces.
  • Online reputation management – we’ll make sure your business details are featured on a range of websites and directories, and, with access to our online portal, you can consolidate your customer reviews and social networks into easy-to-use dashboards, to make ongoing engagement and communication simple and easy.

You can learn more about each of our services below or get in touch today to learn more about how Yell can help your hair salon or barbershop stand out from the competition online.

our solutions

We’ll help you choose a solution and tailor it to your budget & needs


“I want to be found online, apply for customer jobs & build credibility”


“I want a strong online presence and a professional, conversion-focused website”


“I want to reach ready-to-buy customers across multiple platforms and drive leads to my business”


We make sure your business can be found across these major online platforms


What are the best SEO keywords for hair salons and barbers?


Using the right keywords on your website is one of the key ways to help boost your rankings for those terms in search engines. The best keywords to use can depend on the specific services and products you offer, the location of your salon or barbershop, and your target audience. If you focus on curly hair, kids’ haircuts, or keratin treatments, then these terms should be featured in the right way across your website. However, you may also find that terms like ‘hair salon’ will be so competitive that you might struggle to rank higher than large brand, multi-salon competitors.

The experts at Yell will use a range of professional tools to understand which are the best terms for your site to focus on, based on data like search volume, competitiveness, and relevance. We’ll then prioritise them carefully based on which could drive the most value for your salon. We’ll also ensure your site is shaped for relevant customers in your geographic region, so you know that you’re reaching the right people in your local area.

Local SEO, or local search engine optimisation, is the practice of shaping your website and online presence to increase visibility and attract more customers from specific geographic regions. This will involve updating your website to include location-specific keywords, creating and optimising a Google Business Profile, and building local citations and backlinks.

Boosting your local SEO means your online marketing efforts are driving maximum value by targeting the people who are genuinely likely to visit your hair salon or barbershop. If someone searches on Google for ‘hair salon’ or even ‘hair salon near me’, then it’s highly likely they’re hoping to find a stylist who’s local to them. By shaping your site in the right way, you can attract more appropriate clients, improve your reputation, and gain a competitive advantage over other similar businesses in your area.

When it comes to the types of video you can create to reach new customers and engage with current ones, the sky’s the limit, and the approach you choose to take can be dependent on your marketing goals. Some popular options include:

  • Showcasing your salon and team: letting potential clients get a feel for the look and ambiance of your barbershop or hair salon, as well as introducing them to your team, can make them feel more confident about booking with you for the first time.
  • Before and after videos: not only is this a great way to show off your styling and cutting skills to new clients, but is also a good way to encourage engagement from your current customers – people are more likely to reshare posts that feature them, especially with a brand new hairstyle.
  • Tutorials and tips: you can boost the credibility of your services by positioning yourself as an expert by sharing tips and tricks online.
  • Product demos: if you use specific products or techniques, you can use video to highlight these and explain why they’re so effective – this will help potential customers understand the benefits of your salon or shop over competitors.

Positive reviews can have a major impact on a business’s reputation and success, with studies showing that the vast majority of people read online reviews before making a purchase or booking a service. They can also feed into your SEO success, with search engines like Google considering the quality and number of reviews when determining how to rank businesses in local search. They’re a highly regarded way to build trust with your customers, who in turn can help improve your business by providing useful feedback.

At Yell, our team has extensive experience in all aspects of digital marketing, from SEO to PPC, video, and more. You can trust us to help you achieve your business goals and drive growth for your hair salon or barbershop, leaving you the time and energy to focus on the smooth running of your business.

We’ll leverage our expertise and industry knowledge to increase leads and revenue, by understanding your business and creating strategies that suit your business. With access to the latest tools, technology, and platforms we’ll ensure your campaigns perform at their best, and we’ll use data-driven insights to measure and optimise results.

why choose yell business

Partner with us
to achieve your goals

We create and manage powerful solutions that help you capture attention, drive leads and maximise ROI.

Don’t just take it from us – we’ve been named no.1 for managed digital advertising for local businesses in the UK!*

Here’s why businesses like yours trust us with their marketing:





As a partner of Meta and Microsoft, as well as one of the UK’s top Google partners, we know how to level up your marketing and help your business succeed.

*We’re number 1 among direct competitors (those that target local businesses regardless of the customer’s industry)

Don’t just take it from us

Successfully championing local business
since 1966

Over the years, hundreds of thousands of businesses have trusted Yell with their marketing. In fact, some of our clients have been with us for over 30 years!

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