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Small business insights

Using expert research and data, we aim to discover in this section what the future holds for small businesses in the UK

Over 99% of businesses in the UK are considered small and medium sized businesses (SMEs)†. We want to help those 99% be as successful as they can be by working with them to create a powerful online presence for their business, and delivering strong digital marketing strategies both through our products, and the additional advice we provide on this website. Because of the ever-changing nature of the digital landscape, we’re also looking to the future to see how it will impact on the lives of customers, entrepreneurs and SME owners.

Take the leap

As a result of Yell surveying 1,500 entrepreneurs and small business owners in the UK, we have found that ‘going it alone’ in business is easier than many people think, identifying some very positive results regarding setup costs and speed of making a profit. A separate survey of 1,500 consumers has also obtained people's thoughts on starting up their own business, and what the most common barriers are. Find out more about the research results here.

Challenging gender norms

We’ve chosen gender as an initial topic to explore – both how this impacts our way of life, and the career choices we make. We've worked with futurist, trend forecaster and author James Wallman to produce a report looking to the future and what the next 100 years holds for gender equality, family life, technology and businesses. We also look at the 'here & now', showcasing some small businesses that are challenging gender norms to be successful in sectors traditionally dominated by the other sex.

Boosting Productivity

After surveying 1,500 small business owners in the UK, we discovered some interesting findings when it came to the subject of productivity and how to make sure you are getting the most out of a working day. Results covering everything from the debate over cluttered desks, to the most productive time of day to work. Find out more here.

Helping SMEs connect with customers

Here at Yell, we've been connecting customers and small businesses in the UK for over 50 years. These days we’re focused on helping businesses increase their customers through customised websites, advertising their services and increasing their customer base through paid listings on the UK's leading online business directory Yell.compay-per-click advertisingdisplay advertising and ensuring their business details are listed correctly on hundreds of relevant websites.

If you would like help and advice in setting up your online presence and promoting your business to new customers, call us on 0800 777 445 or fill in our contact form and we'll call you back.

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