Anita is an experienced copywriter with a background in technical writing, IT and publishing. She helps her clients to communicate their ideas with words that engage and inspire action. Her specialist areas include financial services, technology and marketing.
Ever felt somewhat baffled by the latest terms used in digital marketing? Changes in technology mean new marketing trends seem to pop up all the time, which can be hard to keep up with sometimes. – especially when you are busy with running a business! To help you keep up, and breathe new life into […]
Google is adding ‘Page Experience’ to its algorithm as a ranking factor next year (2021). Ranking factors are the criteria that search engines use when deciding where to rank your website in its search results. So this update will affect how pages on your website will rank on Google. While this may seem a while […]
Keeping an eye on what your competitors are up to is part of any good business strategy – and it’s the same with their keywords. Finding out what keywords a competitor is using (or not using) can help give you an edge in your SEO. Why research competitor keywords? Keyword research is a fundamental part […]
If you’ve noticed your website pages rise or fall in Google Search, it could be because Google released a Core Update. In a core update, Google makes significant changes to its search engine algorithms to improve the quality of search results. These changes can have a considerable effect on search engine results pages (SERPs), across […]