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Jonathan JeevesTwitter

Jonathan is a film maker producing corporate & educational films, radio commercials & quirky animations. He believes that good stories are the key to engaging people, with no better way to tell a story than through video. He has a hypothesis that for the last decade, video communication has driven a worldwide revolution in business, education, the arts - in fact every area of human activity.

How Do I Use My Business Videos?

How? “Why?” is the best question anyone can ask, but “How?” is the second best. “Why?” gives us the basis of true understanding, but “How?” gives us the practical application of that understanding. So today I want to take a look at how we now use the videos we have been making using the ideas I […]


Why Do Start-Ups Need To Learn The Power Of Saying “No”?

Those of us who have started businesses and run them, and managed to survive or thrive, for a few years have had to learn this lesson. We have learned the power of saying “No”. Usually, we’ve had to learn it the hard way. If you’re about to start a business you’ll have to learn it […]


How To Make The Most Of Your Video As A Craftsman

Wow. How sexist is that title? It really is. This isn’t a joke. I’ve used the term craftsman for a specific reason but even I think it isn’t a very good reason. In my defence, I’m not to blame. I’m just fitting in with the expectations of most of my readers and that is the […]



How Not To Make Annoying Business Videos.

I wrote recently about the video display changes Facebook has made. I’m not going to revisit that, you can read the article HERE. What it made me think about was that it is now more important than ever to not make an annoying business video. In truth, it’s now vital that the videos we make […]


Will Recruiting Middle Managers Kill Your Business?

Why Am I Picking On Middle Managers? I’m not, but I do want to ask some searching questions. I want you to answer those questions. Normally in one of my articles I have suggestions, ideas and advice to offer, based upon my own experience or upon my academic studies. Not today. I just want to […]


Are Facebook’s New Mid-Roll Video Adverts Damaging Your Brand?

Have you noticed the changes on your Facebook newsfeed? I’m talking about the way videos play back. The changes are recent and have instantly become controversial. I want to take a quick look today, at what the changes are; what are mid-roll adverts and what’s going on with the sound? Then we can examine why […]


Are Festivals Worth It For Your Business?

The festival season is in full swing for another year. Many of us realise that this can be a lucrative business opportunity, but it is also a lot of hard work. The question I see being asked, especially among small businesses, is… Is it worth it? So in this article I’m going to take a […]


Find Out How Anniversaries Can Be A Powerful Selling Tool

It’s my brother’s birthday. You don’t care, I know. But the point is that I forgot. I forgot my Brother’s birthday because I’m a bad person. Moonpig did not forget. They sent me a reminder and asked if I wanted to send a card and a gift. This got me thinking about opportunities that I […]


How Do I Perform In My Business Video?

Last time I wrote about why you might decide to appear and talk in your business video. Leading on from that I wrote about how you should prepare. This time we need to talk about how you will perform on the actual day of the video shoot. When planning a video with a client this […]


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