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Kathryn McCann

Kathryn McCannTwitter

Kathryn is an experienced freelance copywriter. Since setting up Kat Creative in 2001, she’s worked for a wide range of clients both directly and through agencies. Direct clients have included Xerox, the Green Party and Ambitious about Autism. However complex the topic, Kathryn specialises in producing engaging communications with a human feel.

How to Attract New Business Online on a Shoestring Budget

When you’re running a small business with a marketing budget to match, how do you go about attracting new customers online? The reality is that you will probably be competing with much bigger competitors with money to spend on web strategy experts and expensive advertising campaigns. So how can you make sure your little venture […]


Should Your Web Copy Feel Human or Corporate?

I recently read an article with the controversial title ‘Don’t Be Human – Just Be A Better Brand’. I couldn’t disagree more. To be fair, the author went on to admit that coming across as human is ‘a pretty good thing’ in this era of social media marketing and the main thrust was that developing […]


What Can a Small Business Do About Overdue Invoices?

If you’re running a small business and don’t always get paid immediately or up front for goods or services, you might have experienced the pain of late payment. I know I have! A survey carried out by the Federation of Small Businesses (FSB) in 2014 found that 34% of small businesses had experienced late payments […]


The Long and the Short of it – Minimal vs In-depth Web Copy

When you’re thinking about how to write copy for a website, whether it’s a brand new site or you’re revamping an existing one, the length of the copy is an important consideration. My training in applying the principles of modern business English to web copywriting taught me that keeping things short and to the point […]


How to Write a Homepage that Grabs Attention

Does your website’s homepage grab the attention of visitors as soon as they arrive and make them want to stick around to find out more? If you’re not sure, read this article for some essential tips… If you’re thinking of refreshing your website, one of the most powerful changes you can make is to give […]


Starting From Scratch – Tips for Writing Copy for Your New Website

Writing copy for a website is never an easy task. But when it’s your own website, especially the first one for your own business, it can be a major challenge. The other day a client confessed that, before she sought professional help with developing her web copy, she had been going through a nightmare trying […]


Does Your Web Copy Engage Your Target Audience?

Have you considered whether your web copy truly appeals to the people you want to reach out to? When you first sit down to start putting together the content for your website, you’ll naturally focus on your business and what it does. However, to ensure your copy really engages readers, your attention should be focused […]


Is It Worth Having a News Page on Your Website?

A News page used to be a website essential. But how relevant are they today? When I first started out as a freelance copywriter in the early 2000s, every website I worked on had a News page. It was often the only page of a website that would ever be updated – the rest would […]


Is Your Website Using the Right Tone of Voice?

The style of writing you use on your website and other communications can make or break relationships with customers and prospects. When it comes to marketing communications, the phrase ‘tone of voice’ usually refers to written content. Ideally all your business’s communications, including your website and other online content as well as letters and other […]


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