Yell's statement on Coronavirus (COVID-19)
Last updated: 5 November 2020
A message from Yell's CEO, Claire Miles:
"We know our customers rely on Yell to help them connect with consumers brilliantly online. As businesses continue to work in line with changing lockdown measures across the UK, we want to help ensure that you are best placed to take full advantage of the 'new normal'. This page has up-to-date information and guidance on the current COVID-19 situation, as well as articles and advice to help you with this. I hope you find it useful. I would like to thank you for being a customer of Yell and while we appreciate that these continue to be difficult times for everyone, I assure you that we will do everything we can to support you and your business."
Keeping in touch
As we remain focused on keeping our people safe while serving our customers to the best of our abilities, we are, like many businesses, adapting to changing lockdown measures and constantly reviewing how we operate our business in line with the latest Government advice.
We continue to operate our Customer Service teams with a reduced number of people working remotely, but we are pleased to say that although call volumes remain higher than normal, we are starting to return to normal levels of service.
However, while restrictions remain in place, we would still encourage you to download the free Yell for Business app and utilise the functionality within the app to service your account and amend your Yell.com listing and other products you have with us.
Visit our Customer Support Hub for details on ways to contact our Customer Service team, along with a wealth of help articles on topics such as amending your Yell.com listing, account or billing help, technical support and FAQS.
We thank you for your continued patience and understanding that our response times may still be slower than usual.
Managing and updating your Yell products
Now, more than ever, communication with your customers via online channels is crucial. With even more customers now searching online for products, services, and the latest information such as up to date opening hours etc, you need to ensure that these customers can access the latest information about your business. We have a range of tools and product features that can help you do this depending on which products you have from Yell:
Websites (Standard, Advanced & Ultimate)
- You can add on ecommerce functionality (up to 10 products) to your website completely free! Watch this video to find out how.
- Why not add a Facebook or Twitter widget to your website, or even embed a YouTube or Vimeo video, to keep customers informed of your latest news and enhance your site?
- You can also add a PayPal button to your website to take online payments.
- Easily update your business contact details, opening hours, products and services across all your directory listings so customers can find the latest information about your businesses during these changing times.
- Use the Reputation Manager social media posting functionality to update all your connected social networks to keep your customers and followers up to date with the latest information about your business.
- Keep your business details on your Yell.com listing up to date, and inform customers of your current opening hours, contact numbers, products and services available etc. This can be done via the Yell for Business app or by logging into your dashboard on a desktop computer.
- Send email or text messages to customers inviting them to write a review on your listing to help boost your online reputation.
- Make sure you have Messaging activated on your listing and have notifications switched on for the Yell for Business app, so you can receive messages from potential customers instantly, as well as create PDF quotes and send calendar invitations in response to customer messages.
PPC, Display, Social & Smart Performance advertising
You may want to amend the existing messaging on your PPC, Display or Social ads to more accurately reflect your current business offerings and preferred contact details - e.g. if you're a plumber, you may want to focus on the emergency services you offer, rather than regular maintenance tasks, or if you manage a garden centre, you might want to focus on local flower delivery rather than driving footfall to your cafe. You may also want to change your target areas if you're servicing a larger or smaller area than usual. You can request changes to these via our Live Chat service if you find call times are too long. You can also check what messaging your ads currently have by logging into your online reporting dashboard.
Additional marketing options
As we all adapt to changing circumstances, now could be the right time to look at launching new channels for your business such as eCommerce and online advertising. If you are considering this, our Digital Marketing Consultants would be happy to provide free advice and recommendations on suitable products and solutions to suit your business needs and budget. Contact us via our live sales chat service (24/7) or by calling our Telesales team on 0800 777 445 (Mon-Thu 8.30am-6pm, Fri 8.30am-5.30pm).
Other free benefits from Yell
We have some great FREE tools and services that you can access to benefit your business. Check out the Free Essentials area of our website for some great practical tools including a free DIY website, business listing, website audit, and online reputation report.
We've also put together a Digital Marketing Checklist for you to download free, with a range of tips and recommendations to help your business during coronavirus lockdown, whether or not you're currently able to trade.
Yell works closely with a number of partners to bring discounted offers to its customers, including Microsoft, Royal Mail, EE and more. Check out what's available on our Partner Benefits page.
Digital marketing advice
Our Knowledge Centre has thousands of useful digital marketing articles from our team of independent experts. Here are links to just a few of our latest posts written with the current climate in mind:
Further advice for businesses
As government advice continues to evolve across the UK, we aim to direct you to the most relevant, authoritative and free advice that we can find, in order to support you and your business.
The UK Government has provided guidance for Business Owners along with support from Public Health England. As well as UK Central Government and guidance specifically for businesses in England, there are also specific rules, guidance and a number of regional initiatives being announced for businesses in Northern Ireland, Scotland and Wales.
As some businesses re-open and return to work, the UK Government has provided guidelines on working safely during Coronovirus. For businesses that remain closed as a result of further lockdown measures, the UK Government has also recently published updated guidance on what it means for businesses, and what support is available for business owners
There are also a number of third-party websites providing more detailed advice for small businesses and business owners. The ones we recommend reading are all free to use (they do not require paid subscription, but may contain third party advertising):
- The smallbusiness.co.uk website is a great source of free independent advice on topics such as how to access the various Government grants and loans announced by the Chancellor, including the latest on the extended Furlough scheme and Self-Employed Income Support Scheme (SEISS).
- The Business Survival Hub from the team at Donut is another source for free advice, as is the Coronavirus Support Hub from the team at Enterprise Nation.
- The CIPD Advice for UK Employers provides some great advice, including how to support your business and workforce through this global health emergency.
- ACAS also has some great independent articles on helping businesses with advice on workplace rights, rules, and best practice as well as guidance on mental health during coronavirus