Advertising Terms and Conditions

PARTIES

These Advertising Terms and Conditions (“Conditions”) are entered into between:

(1) Yell Limited a company registered in England under number 4205228 whose registered office is at 3 Forbury Place, Forbury Road, Reading RG1 3YL (“Yell”, “we”, “us”, “our”); and

(2) The person or organisation named on a Confirmation of Order (“you”, “your”)

each a “Party” and together the “Parties”.

You can give notice by contacting our customer services team during Business Hours on 0800 555 444 and quoting your account number.

RECITALS

A. Yell is a digital marketing and online directory business in the United Kingdom. You wish to purchase Products and Services and Yell has agreed to provide such Products and Services. Yell would like to draw your attention to the terms below including, Clause 21 (Limitation of Liability), Clause 22 (Warranties and Disclaimers), and Clause 23 (Performance);

B. Unless expressly stated in the applicable Service Rules, Yell makes no representations, warranties, or guarantees that an Advertisement or Service shall generate any particular volume of Impressions, Clicks, calls, business opportunities, or any particular profit or revenue;

C. Where Services include SEO, Yell shall endeavour but does not guarantee to implement or recommend strategies to increase the number of visitors to the relevant website by improving the ranking on search results pages of a search engine. You acknowledge that the factors which affect ranking on such search results are (amongst other things) outside our control;

D. The appearance, including the look, functionality and formatting of Services may vary depending upon the browser or device, including mobile platforms, used by the User; and

E. You warrant that you own or hold sufficient rights in all relevant IPR necessary to reproduce that material in any other media channel requested by you.

OPERATIVE PROVISIONS

1. Definitions

In these Conditions:

Advertising Policy means the document located at located at https://business.yell.com/legal/yell-advertising-policy/ as varied from time to time.

Advertisement means any advertisement for publication on Yell.com or other communications channel pursuant to an Agreement with us for provision of Services.

Advertisement Order means a document, webpage or electronic communication which you complete and submit to us, under which you offer to purchase or subscribe to one or more Services from us, or to modify, extend or renew any existing Service including, in respect of an Agreement formed under paragraph 3 of the Yell.com Prominence Adverts Service Rules, a written notice issued by us to you in accordance with that paragraph 3.

Agreement means the agreement between the Parties as set out in the Confirmation of Order, except in the case of an Agreement formed under paragraph 3 of the Yell.com Prominence Adverts Service Rules, and inclusive of these Conditions and applicable Service Rules.

Astroturfing means the deceptive practice of presenting a coordinated advertising effort or marketing campaign in the guise of unsolicited comments from members of the public.

Beta Service means any Service or feature of a Service, service or product described as “Beta”, “Alpha”, “Experimental”, “Pilot”, “Evaluation”, “Pre-release”, “Unsupported” or similar word or phrase indicating that a service or product is not yet in its final form.

Business Day means a day other than a Saturday or Sunday on which banks are open for trading in England.

Business Details means details relating to your business which may include some or all of the following information:

a. Business name;

b. Address in the UK (excluding PO Boxes);

c. Telephone number (excluding premium rate telephone numbers and our Call Counter Numbers); and

d. Business classification.

Business Hours means 9:00am to 5:30pm on each Business Day.

CAP Code means the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing.

Charges means our charges for performing the Services including on the Fixed Fee, Fixed Term, Monthly Rolling Term (in which case the charge payable for each month of the Term) or Pay for Performance basis.

Claims means any claim including demands, threatened or filed proceedings, fines, awards, penalties howsoever arising including any liability, damages, or cause of action.

Clicks means the action of following a hyperlink on an Advertisement to another website or another page or frame.

Click Fraud means the deceptive practice of generating Clicks as part of a coordinated advertising effort or marketing campaign, by imitating a legitimate user of a web browser and imitating genuine Clicks from those legitimate users.

Confirmation of Order means a document, webpage or electronic communication which we send to you, except in the case of any Agreement formed under paragraph 3 of the Yell.com Prominence Adverts Service Rules, under which we expressly accept the offer to purchase set out in the Advertisement Order.

CONC means Financial Conduct Authority’s Consumer Credit Sourcebook.

Content means any content, design elements or advertising material that forms an Advertisement and includes text, layout, shading, colouration, images, audio, animation, video and links.

Costs means any cost, expense or disbursement, including judgment debts, adverse costs orders, settlement sums, penalties, fines, professional legal fees, administrative costs of proceedings, expert witness costs, or costs required for compliance with orders for equitable relief.

Created Content means any Content created or provided by us as part of the provision of Services.

Credit Agreement means a credit agreement regulated by the Consumer Credit Act 1974, which to the extent entered into between you and us provides a running account credit facility to finance your purchase of Services.

Data Protection Legislation means the EU General Data Protection Regulation (GDPR), the Data Protection Act 2018 (DPA), the Privacy and Electronic Communications (EC Directive) Regulations 2003 and all equivalent data protection laws in force from time to time in a relevant jurisdiction where the Services are performed or received.

Direct Debit means a payment arrangement involving automated bank transfers on agreed dates from your nominated bank account to our nominated bank account.

Effective Date means the date of the Confirmation of Order.

External Elements means functions and design elements provided by a third party, which may be made available to you as part of any Service, including when integrated into any website or other product or output of a Service.

Fair Usage means our obligation, at your request, to make amendments to your Advertisement such as wording changes and graphics adjustments subject always to our right to refuse to make such amendments where the extent or frequency of amendments is deemed by us in our sole discretion to be excessive or may detrimentally affect other customers (for example where it would require disproportionate allocation of resources to complete the amendments as requested by you).

Fixed Fee means payment of an agreed amount specified on an Advertisement Order whether payable in full or in parts.

Fixed Term means a term of finite duration specified on an Advertisement Order for a Service either as a specified period or the period between an identifiable beginning and end date.

Force Majeure Event means any circumstances or causes beyond a Party’s reasonable control, including by way of example insurrection or civil disorder, acts of governmental or military authorities, strikes, civil unrests, terrorism, war, fire, flood, prolonged general power outages, changes of the regulatory environment, or acts or omissions of any third party for whom the affected Party is not responsible.

Free Listing means an unpaid single line entry including your business name, address and telephone number in Yell’s electronic database of businesses and advertisements which may be published in print, on Yell.com and in datasets shared with third parties.

Free Service means a Service provided without any Charges being applied or with zero Charges.

FSMA means Financial Services and Markets Act 2000.

Good Industry Practice means the standards, practices and methods, and exercising the skill, diligence, and judgment which would be expected from a reasonably skilled, qualified and experienced person providing services which are substantially similar to the Services (or the relevant part of them) and in similar circumstances.

Impressions means the number of times your Advertisement is presented to your target audience.

Initial Period means any initial minimum term specified on an Advertisement Order for a Service.

Interest Date means for undisputed amounts the date the amount became due and payable, and for disputed amounts the date the whole or part amount held by a court of competent jurisdiction to be payable became payable.

Interest Rate means the official bank rate published by the Bank of England as at the first day of the current month.

IPR means all patents, rights to inventions, utility models, copyright and related rights, trade marks, service marks, trade, business and domain names, rights in designs, rights in computer software, database rights, moral rights, rights in confidential information, know-how, trade secrets, and any other intellectual property rights, in each case whether registered or unregistered and including all applications for and renewals or extensions of such rights, and all similar or equivalent rights or forms of protection in any part of the world.

Monthly Rolling Term means, where specified on an Advertisement Order, a term for a Service that continues for an Initial Period (if applicable) and indefinitely afterwards on a month to month basis until terminated in accordance with the Agreement.

Pay for Performance means the application of Charges based on the achievement of performance metrics specified in the applicable Service Rules.

Profile Page means a webpage on Yell.com which includes your business logo, up to 20 photos, call to action text up to 180 characters, business description text up to 400 characters, products/services/more information section up to 12 bullet points with up to 50 characters each, business classification and location.

Review Period means the number of Business Days you shall have to give us any feedback on a development version of an Advertisement as specified in the applicable Service Rules, or if none is specified then five (5) Business Days.

Service Rules means terms and conditions applicable to a Solution or a feature of a solution, as set out at the end of these Conditions.

Service Tiers means the distinguishable levels of service commitment and delivery associated with different levels of Charges for a particular Service.

Renewal Period means twelve (12) months for a Fixed Term and one (1) month for a Monthly Rolling Term.

SEO means search engine optimisation, being implementation and/or recommendation of strategies intended to increase the amount of visitors to a website by improving the ranking on search results pages of a search engine such as Google, Bing or Yahoo.

Services means products, services or features offered by us including Advertisements.

Service Commencement Date means the date on which the Services are first provided by us to you unless otherwise specified in the applicable Service Rules.

Service Month means in relation to Services on a monthly rolling basis the monthly anniversary of the Service Commencement Date.

Term means the full duration of this Agreement, including any Initial Period (if applicable) and all extensions or renewals.

Third Party Data means data we obtain for use under licence from third party organisations and which may be used to assist in the provision of Services and which may be displayed to Users in association with other material relating to you including cartographic data used to display location maps, 3D city models and street cam images.

Trial Service means any Service which we provide to you on a trial basis.

User means a person who uses a website (including Yell.com and other online platforms) or other publication channels where an Advertisement is displayed, syndicated or distributed.

User Generated Content means Content created, transmitted via or otherwise communicated by consumers (non-administrative users) interacting with a website, and includes forum posts, comments, feedback, reviews, ratings, testimonials, questions and other public or private messages that may be submitted to or posted on a website relating to your business or the goods or services you provide.

Yell Direct Account or Yell Account means an account for accessing and using our internet based account facility currently accessed via the log-in functions at https://login.yell.com/login or any such other successor or replacement by which customers that have registered to use the facility may manage their account and orders.

Yell.com means the internet website located at the URL http://www.yell.com, which is owned and operated by us.

2. Interpretation

In these Conditions:
2.1. Reference to any:

a. Statute, statutory provision, or applicable guidance, codes or other regulations made available by any competent authority having jurisdiction over or responsibility for the regulation of advertising in the United Kingdom (including the CAP Code and CONC) is a reference to it as amended, extended, or re-enacted from time to time, and any subordinate instrument made under it;

b. Person includes natural persons, companies, partnerships, associations, governments, organisations, states, government or state agencies, foundations and trusts;

c. Company shall include any company, corporation or other body corporate, wherever and however incorporated or established; and

d. Party includes a reference to that Party’s successors in title, permitted assignees and transferees (if any);

2.2. Words denoting the singular shall include the plural and words denoting the plural shall include the singular;

2.3. Words denoting gender shall include all genders;

2.4. Headings are for convenience only and do not affect the interpretation of these Conditions;

2.5. The word “including” and similar expressions will not be construed as words of limitation and shall be read as “including, but not limited to”;

2.6. “data”, “data subject”, “personal data” and “processing” have the same meaning as those terms are defined in the Data Protection Legislation; and

2.7. Where text with a character count limit is identified, unless otherwise specified, the character count shall include spaces and the text shall be plain text.

3. Binding Contract

3.1. These Conditions and the Service Rules relating to each applicable Service as at the date of the Advertisement Order (without prejudice to clause 25) are incorporated into the Agreement which comprises a legally binding contract between you and us.

3.2. Other than where clause 3.3 applies, your submission of an Advertisement Order to us shall comprise an offer, and our delivery of a Confirmation of Order to you shall comprise acceptance. The Agreement shall become binding upon our issuing a Confirmation of Order to you, unless you notify us of any material difference between the Services intended on the Advertisement Order and the Services on the Confirmation of Order within five Business Days after which you shall be deemed to warrant the Confirmation of Order correctly identifies and particularises the Services and sets out the terms and conditions of the contract between the Parties.

3.3. In respect of any Agreement formed under paragraph 3 of the Yell.com Prominence Adverts Service Rules, the Agreement is made up of:

a. the applicable Service Rules;

b. these Conditions; and

c. the Advertisement Order

and the Agreement shall not be formed until the passing of the final date on which you may write to us in accordance with that paragraph 3.

4. Order of Precedence

4.1. In the event of any conflict between these Conditions, any applicable Service Rules, the Confirmation of Order, or the Advertisement Order, the order of precedence shall be: (i) the Confirmation of Order, (ii) the Advertisement Order, (iii) the applicable Service Rules, (iv) these Conditions.

4.2. In the event of any conflict between the Agreement and a Credit Agreement, the Credit Agreement shall take precedence.

5. Our Responsibilities

5.1. We shall endeavour to make Yell.com available to users at all times.

5.2. We shall perform the Services (or arrange the provision of the Services, as applicable) in the Confirmation of Order, in accordance with Good Industry Practice and the applicable Service Rules.

6. Your Responsibilities

6.1. You shall provide us with any Content reasonably required from you to perform the Service and in a suitable format as specified by us. We shall have the right to change Content provided by you as we deem necessary or convenient to provide or optimise the Services.

6.2. You shall take such reasonable steps as are required to receive or maintain the Service where the nature of the Service requires your periodic attention, including maintaining your own computer systems.

6.3. To the extent that the provision of a Service relates to an Advertisement displayed, syndicated or distributed via your business website, or using Content from your business website, you grant to us the right to access, copy, store, compile, recompile and index such website and any Content comprised therein, including by automated means such as web 'spiders' or 'crawlers'. You warrant that you have all necessary IPR to grant such rights. All terms and conditions applicable to such a website which may otherwise prevent such use of the website or its Content shall be excluded as between the Parties.

6.4. You are responsible for arranging your online access to the Services and for paying any relevant fees, for example, to your broadband supplier. You are also responsible for having all the necessary equipment for accessing the Service.

6.5. You shall be responsible for taking and maintaining backups of any Content provided by you and for which you are responsible for use beyond the scope of the Services or beyond the Term. We are not responsible for storing any Content associated with the Service following termination or expiry of the Services for any reason.

6.6. If your activities, conduct, advertising or promotion fall within the Financial Services Regulatory Regime, you shall:

a. Complete and sign a Credit and Financial Services Advertising Customer Declaration ("CFSA Customer Declaration"), which is available from our sales representatives; and

b. Fully comply with the terms and conditions on the CFSA Customer Declaration.

6.7. Where the Agreement concerns the display of any Content which consists of or includes anything within the Financial Services Regulatory Regime, you shall within seven days of a request from us, provide or arrange the provision of:

a. Proof that you are authorised by the Financial Conduct Authority or that you are an appointed representative as indicated in the CSFA Customer Declaration; and

b. A certified copy of the authorised person's written approval or an explanation of the applicable exemption or other reason why section 21(1) of the FSMA does not apply to the activities, conduct, advertising or promotion referred to in our request.

We may make such a request any time after the date on which your Advertisement was first displayed.

6.8. Where the Agreement concerns the display of any Content which consists of or includes content governed by CONC, you guarantee that:

a. You hold any authorisation as may be required pursuant to the FSMA;

b. The final Content to be displayed in an Advertisement complies in all respects with CONC as at the proposed date the Advertisement is to be first displayed and has been certified as compliant and suitable for display on our Service by a person of appropriate expertise;

c. Any Annual Percentage Rate ("APR"), including any typical APR, in the Content:

i. Has been calculated, as at the commencement date of the publication period set out in the CFSA Customer Declaration, in accordance with the provisions of CONC; and

ii. Has been certified as correct and suitable for display on our Service in writing by a person of appropriate expertise such as your auditor, compliance officer or chartered accountant;

d. You shall immediately notify us if you become aware of any event or matter which causes, or could cause, the display of the Content or any part of the Content in an Advertisement to be in breach of the Financial Services Regulatory Regime; and

e. You shall, within seven days of a request from us, provide:

i. Proof that you are appropriately authorised by the Financial Conduct Authority,

ii. A certified copy of the certificate of compliance, and/or

iii. APR calculations and certification as correct and suitable;

f. You warrant that:

i. The information provided by you on any CFSA Customer Declaration is true, correct and not misleading and will remain so for the duration of any Agreement between us; and

ii. Without prejudice to the preceding sub-clause, you shall notify us immediately if at any time after the date on which you complete and sign a CFSA Customer Declaration any of the information provided by you on such CFSA Customer Declaration ceases to be true, correct and not misleading.

6.9. We may investigate your online activities, account and any Agreement for click-fraud or other similar activities. You undertake to provide us with reasonable assistance at your own expense in all such matters.

7. Content Issues

7.1. We shall have the right to amend, decline, suspend or cease to publish any Advertisement or part of any Advertisement, or suspend any Service, immediately and without prior notice, where:

a. An Advertisement provides an address (including a branch address) that is not a genuine trading address or otherwise includes inaccurate business and contact particulars;

b. An Advertisement includes a competition which is in breach of relevant advertising, trading or consumer protection laws, regulations or standards;

c. An Advertisement includes the personal data of any data subject without a clear lawful basis for processing under the Data Protection Legislation or where the data subject makes a complaint about their privacy rights being infringed contrary to the Data Protection Legislation;

d. We consider the Content is or may be contrary to or infringes the Advertising Policy, Service Rules, the terms of any law, or the rights of any person;

e. We consider the Content may subject us to a Claim, prosecution, criticism or embarrassment;

f. We consider any Content (including a hyperlinked external website) or your use of the Services is or may be unlawful, misleading, offensive, prejudicial, inflammatory;

g. You have failed to provide any information or document requested by us pursuant to clause 6;

h. You have notified us that the display of Content on our Service submitted with a CFSA Customer Declaration may constitute a breach of the Financial Services Regulatory Regime and you fail to provide suitably amended, and where relevant certified, Content within the time specified by us or where such notification has been given in insufficient time to enable us to process any amendment to the Content before the commencement of the publication period of an Advertisement as set out in the CFSA Customer Declaration;

i. The Content does not comply with any rules or conditions from time to time applicable to third party services or External Element with which it shall be used including but not limited to Facebook and Google advertising; or

j. We have reasonable grounds to believe that the owner or controller of IPR in Content used within the Advertisement has not granted, has withheld or withdrawn permission for such use.

7.2. Suspension of your Advertisement or Service pursuant to this clause shall not relieve you of the obligation to pay the Charges in respect of the relevant Service. The suspension shall cease as soon as reasonably practicable following resolution of the circumstances giving rise to the suspension.

7.3. Where we have a right of termination or suspension arising from an issue relating to Content (“Content Issue”) we shall have the right but not the obligation to change the Content without prior notice as we deem necessary or convenient to remedy the Content Issue. We shall notify you of the change as soon as reasonably practicable.

8. Review Process and Amendments to Advertisements

8.1. Once a first version of your Advertisement is ready we will notify you and the Advertisement will be made available for you to review for the Review Period during which you may request any amendments. Once any amendments are ready you will be notified and the amended Advertisement will be made available for you to review for a further Review Period, this process shall repeat until the Advertisement is expressly approved, or deemed approved, by you for publication save that, after three (3) such review processes, we shall have the right to finalise and publish the Advertisement in our sole discretion. If at the end of any Review Period you have not provided any feedback, requested any amendments or indicated your approval, the then-current version of the Advertisement shall be deemed to be approved and shall be published according to the applicable Service Rules.

8.2. We shall not be liable for failure to action a request for amendment of an Advertisement where such request is, in our reasonable opinion, garbled, indecipherable, unclear or has not been received by us in writing by means of your Yell Direct Account or other dashboard or platform intrinsic to that Service, or otherwise in the manner specified in the applicable Service Rules.

8.3. Further amendments requested by you in respect of any Advertisement or Service during the Term shall be subject to Fair Usage.

9. Free Services

9.1. Free Services shall be provided on an “as is” and “as available” basis. We shall have the right to change, suspend or terminate Free Services, without liability, at any time, for any or no reason, immediately without notice. These Conditions and the applicable Service Rules shall apply to any Service when provided as a Free Service.

9.2. As consideration for receiving the Free Services, you agree to take part in email or telephone feedback and market research surveys from time to time while you are receiving the Free Services, and for six months afterwards. We shall own all IPR in information so collected and shall have the right to use such information without restriction including in our advertising, promotions and sales and marketing materials.

9.3. Use of the Free Services shall be at your own risk. We make no warranty that the Free Services will be free from faults or defects, of any particular specification or quality, or fit for any particular purpose. We shall not be liable for your reliance on any Free Services, including any loss of, or corruption to, data caused by your use of a Free Service. We exclude our liability for the provision of Free Services to the fullest extent permitted by law.

10. Trial Services

10.1. We shall provide Trial Services for the time period specified in the applicable invitation to treat, offer, promotion or Service Rules (“Trial Period”) as a Free Service. We shall have the right to change, suspend or terminate Trial Services, without liability, at any time, for any or no reason, immediately without notice. These Conditions and the applicable Service Rules shall apply to any Service when provided as a Trial Service.

10.2. The Trial Services will be automatically cancelled at the end of the Trial Period. If you want the Service to continue after the end of the Trial Period, you will have the option to place an Order for a Service of the same Service category. Some of the basic options for the Services you might order may be Free Services.

10.3. Use of the Trial Services shall be at your own risk. We make no warranty that the Trial Services will be free from faults or defects, of any particular specification or quality, or fit for any particular purpose. We shall not be liable for your reliance on any Trial Services, including any loss of, or corruption to, data caused by your use of a Trial Service. We exclude our liability for the provision of Trial Services to the fullest extent permitted by law.

11. Beta Services

11.1. We shall provide Beta Services for the time period specified in the applicable Advertisement Order or other invitation to treat, offer, promotion or Service Rules.

11.2. Beta Services shall be provided on an “as is” and “as available” basis. We shall have the right to terminate Beta Services, without liability, at any time, for any or no reason, immediately without notice. These Conditions and the applicable Service Rules shall apply to any Service when provided as a Beta Service.

11.3. Use of the Beta Services shall be at your own risk. We make no warranty that the Beta Services will be free from faults or defects, of any particular specification or quality, or fit for any particular purpose. We shall not be liable for your reliance on any Beta Services, including any loss of, or corruption to, data caused by your use of a Beta Service. We exclude our liability for the provision of Beta Services to the fullest extent permitted by law.

12. Profile Pages on Yell.com

12.1. Images on Profile Pages must only show your business’s premises, products, services, or trade association logos where the business is a member of that association and in compliance with the association’s rules. You shall be responsible for uploading images online at Yell.com

12.2. Links to external websites included on Profile Pages must be live or have a high quality and informative holding page and must allow Users to return to Yell.com by clicking on the “Back” button on their browser.

12.3. The logo for your business must be the correct logo for your business and shall not infringe the IPR of any third party. You shall indemnify us for any Costs incurred by us in the event that any third party brings a Claim or objection against us for infringement of IPR or for other Claims or objections including for misrepresentation or misleading consumers.

13. Permissions

13.1. You acknowledge that your data including personal data will be processed, and you may be contacted including for the purposes of direct marketing, in accordance with our Privacy Policy located at (https://business.yell.com/legal/privacy-policy-advertisers/).

13.2. Where you access or use any part of our email messaging services, you agree that we may monitor emails received by you using this or any other functionality provided by us to help us customise our functionality or otherwise improve the Services.

13.3. We may contact you about your Yell Account and your Services using any of the contact details you have provided to us and all such communications will be deemed to be with you or your authorised representatives. We have no obligation to verify the identity of anyone communicating with us via those contact details.

13.4. Unless you tell us otherwise, we will issue all account communications (including any Confirmation of Order, invoice, and statements) to your Yell Account. You shall be responsible for accessing your Yell Account and checking your invoices.

14. User Generated Content

14.1. We shall have the right to encourage and permit users to publish User Generated Content on Yell.com including in relation to you and your business. You acknowledge that for these purposes we act as a passive conduit for User Generated Content and it is not practicable for us to, and we will not monitor, review or moderate any User Generated Content published to Yell.com. Instead we operate a “notice and take down” procedure (“NTD Procedure”) which you agree to use as the sole remedy for User Generated Content to which you have any Claim or objection.

14.2. The NTD Procedure shall comprise the following:

a. You must notify us immediately upon becoming aware of any User Generated Content to which you have any Claim or objection (“Complaint”);

b. We shall review the User Generated Content and may take such action as we deem appropriate including removal of the User Generated Content, initiation of the process set out pursuant to section 5 of the Defamation Act 2013, or rejection of the Complaint.

14.3. Unless otherwise specified in the Complaint you acknowledge that we have the right to disclose your identity and contact details to the person responsible for an item of User Generated Content.

14.4. We reserve the right to refuse to disclose, unless compelled to do so by law, the identity or contact details of any person who is responsible for User Generated Content.

14.5. We will not be responsible or liable to your or any third party for the content or accuracy of any User Generated Content posted on Yell.com. You shall indemnify us for any Costs incurred by us if you do not attempt to resolve a complaint regarding User Generated Content by the NTD Procedure.

15. External Website Elements

15.1. External Elements, including functions and design elements on Yell.com may be under licence from third parties including by Google or Facebook.

a. You agree to be bound by the terms and conditions applicable to the use of such External Elements, and you release us from any liability for breach of the Agreement necessitated by the terms and conditions applicable to the use of such External Elements;

b. You acknowledge such third party’s functionality:

i. Is not within our influence or control;

ii. May be subject to change without notice; and

iii. May be subject to criteria for service provision, compliance with which shall be your responsibility; and

c. Where such functionality requires an account with the third party, you authorise us to:

i. Set up and administer such an account on your behalf; and

ii. Publish such pages and profiles as are necessary for the functionality on your behalf, including by publishing Content you have provided to us for any related purpose and by our creating or otherwise providing Content; and

d. We shall have no liability in respect of such functionality including any changes or cessation of functionality or compliance with conditions for use as in effect from time to time.

15.2. The Google Maps service made available to you as part of any Service and on Yell.com is under licence from Google Inc. By using the Google Maps service and any data or information accessed from Google Maps in any Service, you agree to be bound by the Google Maps terms and conditions available at: http://www.google.com/intl/en_us/help/terms_maps.html as may be amended from time to time.

16. Third Party Services

16.1. Where a Service includes acting on your behalf in any capacity in respect of a service conducted by a third party including third party directories, social media, and search engines (“Third Party Service”) you authorise us to:

a. Set up any necessary logins or accounts on your behalf,

b. Operate the Third Party Service on your behalf,

c. Publish all Content associated with the Service to the Third Party Service; and

you indemnify us for any Costs incurred in respect of the Third Party Service.

16.2. Where Services involve publication of your Content on Third Party Services, we shall have no liability in respect of the features, timeliness or availability of such Third Party Services, which shall be considered beyond our reasonable control including where your Content or Created Content is rejected by the Third Party Services.

16.3. We may modify the content, size and/or format of Advertisements to the extent reasonably required to comply with the technical specifications and policies of any Third Party Service from time to time.

16.4. You acknowledge that we cannot guarantee any specific positioning for Advertisements or any leads from or responses to such Advertisements. You acknowledge that our past performance is not indicative of any future results you may experience.

17. Internet Security

17.1. You shall not engage in any activity that interferes with or disrupts Yell.com or the servers and networks that host Yell.com, nor attempt to circumvent, disable or otherwise interfere with security-related features of Yell.com or features that prevent or restrict use or copying of any Content or enforce limitations on the use of Yell.com or the content therein.

17.2. We shall have the right to refer any suspected fraudulent, abusive or illegal activity to appropriate regulatory and/or law enforcement authorities without notice to you.

17.3. You shall comply with all written security or network access requirements that we provide to you.

17.4. You shall keep confidential any passwords or access codes that we provide to you, and you shall have absolute liability for all actions taken when your logon details are used other than where such use is as a result of our failure or breach of data security.

17.5. You shall notify us immediately if you become aware of any unauthorised use of passwords or access codes that we give you or any other breach of security that could affect us or the Services.

17.6. We shall have the right to sign you out of the Services if you are inactive for an extended period of time and to modify your user settings without notice.

17.7. You warrant that Content uploaded by you or on your behalf to Yell.com or to other computerised systems in connection with the Agreement, shall be free from viruses, fault or other conditions that could damage or interfere with computer systems.

17.8. You warrant that you shall not:

a. Tamper with, update, change or gain unauthorised access to any part of any of our Services, the software or systems that we use to run the Services, and the security measures applied to our Services;

b. Use any automated means to monitor or copy the Services or Our Content;

c. Modify, edit, reverse assemble, reverse engineer, decompile, distribute or display any part of our Services or make other works based on any part of our Services;

d. Use the Services to store or transmit viruses, bugs, trojans and other forms of computer programming malware;

e. Interfere with or disrupt the performance of the Services or any third party data;

f. Disable any licensing or control features of the Services or in any way interfere with features which place limitations on the use of the Services;

g. Remove, obscure, or alter any notice of copyright, trademark or other mark or wording relating to ownership rights, which is contained in our Content or any aspect of the Services;

h. Use the Services in a way that interferes with their normal operation or that consumes a disproportionate share of their resources;

i. Use the Services to collect or use, or to distribute software that collects, personal data including email addresses, screen names, other identifiers or information; or

j. Use the Services to monitor data or traffic on any network or system.

18. Payment

18.1. You shall pay the Charges for each Service as set out in the Advertisement Order. Charges are noted in the Advertisement Order exclusive of VAT and any other applicable taxes, which you shall pay in addition.

18.2. Payment shall be made in pounds sterling (indicated with the symbol “£” in the Advertisement Order) by electronic funds transfer (including by BACS transfer or Direct Debit), cheque or credit card payment.

18.3. Where a Service is subject to a Monthly Rolling Term:

a. The Charges in respect of each Service Month shall be paid by Direct Debit in that Service Month and in accordance with the Direct Debit mandate set up at the time your Advertisement Order was given;

b. You shall do nothing to block, delay or otherwise invalidate the payment of any Direct Debit payment;

c. You shall not cancel a Direct Debit or claim a refund under the Direct Debit Guarantee in respect of any Service Month, and we reserve the right to immediately initiate debt recovery procedures in the event of a breach of this sub-clause; and

d. We may increase the Charges for any Service to reflect changes in our business operating costs or as otherwise reasonably determined by us, such increase:

(i) not to take effect during the Initial Period; and

(ii) only to take effect not less than 45 days after service of written notice on you specifying the increased price. You may if you wish to terminate the Agreement before such increase comes into effect in accordance with clause 19.7,

subject always to your rights (qualified by your obligations) under clause 19.4 below. You indemnify us without limitation (notwithstanding any other clause of these Conditions) for any Costs arising due to your breach of this clause.

18.4. Except where a Service is subject to a Monthly Rolling Term payable by Direct Debit, we shall issue you with an invoice for the Charges and you shall pay us the Charges. The Charges shall be due and payable by the due date specified on the invoice.

18.5. Unless you notify us to the contrary, we shall be entitled to apply any payment made to the earliest outstanding Charges due and payable by you in respect of any Agreement or Service.

18.6. You shall have no right of set-off in respect of any sum that we may owe to you against any Charges due and payable under this Agreement.

18.7. Interest on any amounts payable pursuant to this Agreement remaining unpaid beyond the Interest Date shall compound and accrue daily at an effective rate equivalent to a per annum rate of 5% above the Interest Rate determined on a daily basis. Interest shall be due and payable immediately upon accrual and shall not require invoicing.

18.8. If you have entered into a Credit Agreement with us, payments may be made by instalments in accordance with and subject to the Credit Agreement.

18.9. Reductions or discounts arising pursuant to a promotional offer shall be applied to Charges where shown on the Advertisement Order and you continue to meet all the terms of eligibility for the promotional offer. Terms of eligibility of promotional offers will be made available on request.

19. Term, Termination and Early Payment

19.1. The Agreement shall commence on the Effective Date notwithstanding that the Confirmation of Order may be issued or received after the Effective Date.

19.2. Unless it is terminated earlier in accordance with these Conditions, the Agreement shall continue until expiry of the term of all Services on the Confirmation of Order.

19.3. The term of each Service shall commence on the Service Commencement Date and, with the exception of ‘one off’ Services, shall continue for the Initial Period plus:

a. Each Renewal Period for Services on a Fixed Term basis; or

b. Indefinitely for Services subject to a Monthly Rolling Term;

until or unless terminated in accordance with the Agreement.

19.4. The length of the Initial Period and the total of the Charges payable by you in respect of that period have been set having regard to the cost of providing the Services (to you and to others on similar terms) and our business operating requirements and objectives. We offer the payment of such Charges spread over the Initial Period and the terms on which you shall do so are set out in the Confirmation of Order and clauses 18 and 19 respectively. However, you have the right to terminate this Agreement during the Initial Period, in which case you shall pay 80% of the total of the outstanding Charges payable in respect of the Initial Period (plus any applicable taxes such as VAT and any third party costs which Yell has incurred and which shall be recoverable in their entirety), and we will cease to provide the Services. Non-payment of any instalment payment due in respect of any part of the Initial Period shall be deemed to constitute termination of the Agreement by you.

19.5. You may notify us in writing that you want us to permanently remove your Advertisement from display on Yell.com or, in relation to our display advertising service, from our partner websites. We will endeavour to action this request as soon as is reasonably practical. You shall not be discharged from your obligations to pay the full amount of the Charges contracted for the term of the Service, notwithstanding the removal of an Advertisement.

19.6. Where a Confirmation of Order specifies that a Service is on a try-before-you-buy basis you may terminate the Service without further liability by giving written notice on or before the opt-out date specified on the Confirmation of Order. Otherwise after the opt-out date the Service shall continue as a Service subject to a Monthly Rolling Term with no Initial Period.

19.7. Where a Service is subject to a Monthly Rolling Term you may terminate the Service after the expiry of any Initial Period by giving notice 14 days prior to expiry of the Initial Period or end of the then current Service Month, otherwise notice shall be effective as of the end of the next Service Month. Notice pursuant to this clause shall be by telephoning our customer services team on 0800 555 444 and quoting your account number.

19.8. Where a Service is on a Fixed Term basis, at the end of the Initial Period and each Renewal Period the term shall extend for subsequent periods of duration equal to the Renewal Period unless either Party gives notice not to renew at least 90 days prior to expiry of the then current term.

19.9. If you terminate or opt out of any Agreement and you subsequently wish to advertise with us, a new Agreement shall be required.

19.10. The Agreement may immediately terminate without notice, if:

a. Notice is given, a resolution is passed, or an order is made, for:

i. The winding up of, or the appointment of an administrator over, the other Party (being a company);

ii. The bankruptcy of the other Party (being an individual); or

iii. The bankruptcy of a member of the other Party (being a partnership);

b. The other Party (being an individual) or a member of the other Party (being a partnership) dies or by reason of illness or incapacity (whether mental or physical) is incapable of managing his or her own affairs; or

c. Any event occurs, or proceeding is taken, with respect to the other Party in any jurisdiction to which it is subject that has an effect equivalent or similar to any of the events mentioned in this clause.

19.11. Either Party may suspend some or all of its obligations pursuant to the Agreement immediately upon written notice if:

a. A petition for the winding up of the other Party (being a company) is filed;

b. A petition for the bankruptcy of the other Party (being an individual) is filed;

c. An application is made to a court for the appointment of an administrator or if a notice of intention to appoint an administrator is given in respect of the other Party;

d. A receiver is appointed over all or any of the assets of the other Party; or

e. Any event occurs, or proceeding is taken, with respect to the other Party in any jurisdiction to which it is subject that has an effect equivalent or similar to any of the events mentioned in this clause.

19.12. Either Party may terminate the Agreement immediately upon written notice if:

a. The other Party commits an irremediable material breach of the Agreement;

b. The other Party commits a material breach of the Agreement and fails to remedy that breach within 30 Business Days of being given written notice to do so;

c. The other Party repeatedly breaches the terms of the Agreement and such breaches continue after 10 Business Days of being given written notice of such breaches;

d. The other Party is unable to pay its debts as they fall due and payable within the meaning of Section 123 of the Insolvency Act 1986; or

e. The other Party suspends or ceases carrying on all or a substantial part of its business.

19.13. We may, without prior notice, immediately suspend any or all Services provided to you if:

a. You engage in any Click Fraud or Astroturfing in respect of any Service (whether yours or a third party);

b. You fail to pay any amount due pursuant to the Agreement or any other agreement between you and Yell when due and payable; or

c. We otherwise have a right of termination without prejudice to the exercise of such right, excluding our right to terminate for any or no reason pursuant to clause 19.14.

Suspension of your Services pursuant to this clause shall not relieve you of the obligation to pay the Charges in respect of such Services. The suspension shall cease as soon as reasonably practicable following resolution of the circumstances giving rise to the suspension.

19.14. We may terminate any Service or part thereof, at any time for any or no reason, by giving 14 days' written notice. In the event of termination pursuant to this clause, you shall be released from further liability in connection with the Service and shall be entitled to a pro-rata refund of any Charges you have already paid to us and which relates to a period after the date that the Service has terminated.

20. Suspension of Services

20.1. We may temporarily suspend any Service at any time:

a. To carry out essential maintenance;

b. To prevent or respond to hacking attempts, service attacks or other similar activities directed at our systems, or to deal with any other emergency technical issue; or

c. If we have reason to believe that you are no longer using the Services or that the password and access codes we have provided to you are being misused, including where you fail to respond to an email from us regarding your contact information;

d. Where you do not accept our decisions to amend or reject an amendment of your Advertisement under clause 8.3 (regarding Fair Usage).

Suspension of your Services pursuant to this clause shall not relieve you of the obligation to pay the Charges in respect of such Services. The suspension shall cease as soon as reasonably practicable following resolution of the circumstances giving rise to the suspension.

21. Limitation of Liability

21.1. Nothing in this Agreement shall limit either Party’s liability for:

a. Death or personal injury caused by such Party’s negligence;

b. Fraud or fraudulent misrepresentation; or

c. Such other liability which cannot be excluded or limited by applicable law.

21.2. We shall not be liable for any consequential, indirect, exemplary, punitive, special, incidental or reliance damages, or for any damages related to lost profits, lost data, lost opportunity or business interruption, howsoever caused (including by our negligence, but without prejudice to clause 21.1.a) and even if a Party knew or should have known of the possibility of, or could reasonably have prevented, such damages.

21.3. In all other cases our aggregate liability shall be limited to the total Charges paid by you in respect of the Service that is the subject of the Claim in the twelve (12) month period preceding the cause of action arising.

21.4. If we are responsible for an error or omission in an Advertisement we shall correct the error or omission as soon as reasonably practicable upon receipt of written notification and without charge to you, and at our sole discretion may reduce the Charges for such Service by such amount as is fair and reasonable having regard to the nature of the error or omission, or extend the duration of the Advertisement as compensation. We shall have no further liability in respect of an error or omission in an Advertisement for which we are responsible, and you release and hold us harmless from any Claim thereby arising.

21.5. If you are responsible for an error or omission in an Advertisement we shall correct the error or omission as soon as reasonably practicable upon receipt of written notification and subject to your payment of any further charges as is fair and reasonable having regard to the nature of the work likely to be required and expenses likely to be incurred to correct the error or omission as determined at our sole discretion. We shall have no liability in respect of an error or omission in an Advertisement for which you are responsible.

22. Warranties and Disclaimers

22.1. Each Party warrants that it has all necessary power and authority to enter into and perform its obligations pursuant to the Agreement.

22.2. Unless expressly stated in the applicable Service Rules we make no representations, warranties or guarantees that an Advertisement or Service shall generate any particular volume of Impressions, Clicks, calls, business opportunities, or any particular profit or revenue.

22.3. The appearance, including the look, functionality and formatting, of Services may:

a. Vary depending upon the browser or device, including mobile platforms, used by the User; and

b. Be changed by us without notice.

22.4. Except as expressly stated in the Agreement, all warranties, conditions and terms, whether express or implied by statute, common law or otherwise are hereby excluded to the extent permitted by law. You shall have no remedy in respect of any statement, representation, warranty or understanding (whether negligently or innocently made) of any person or agent (whether party to the Agreement or not) other than as expressly set out in the Agreement.

22.5. You acknowledge that computer and telecommunications systems are not uninterrupted or fault free and we do not make any representation or warranty in relation to such systems and the availability thereof. You further acknowledge and agree that occasional periods of downtime for repair, maintenance and upgrading may be required and we cannot therefore guarantee uninterrupted provision of Services. We will take all commercially reasonable steps to minimise any such periods of interruption or non-availability. You shall promptly notify us if you notice any problems with the availability or functioning of the Services so that we can try to fix these problems.

22.6. We make no warranty and give no representation of any kind in relation to Third Party Data, and we shall not be liable for inaccuracy in or arising out of Third Party Data.

22.7. You warrant that all Content you provide to us complies with:

a. The CAP Code;

b. All applicable guidance, codes or other regulations made available by any competent authority having jurisdiction over or responsibility for the regulation of advertising in the United Kingdom, including Ofcom, PhonepayPlus, and the Advertising Standards Authority;

c. The Advertising Policy; and

d. All applicable laws and regulations, including the Consumer Protection from Unfair Trading Regulations 2008, the Business Protection from Misleading Marketing Regulations 2008, the Trade Description Act 1968, the Consumer Rights Act 2015, the Consumer Credit Act 1974, the Local Government (Miscellaneous Provisions) Act 1976, the Surrogacy Arrangements Act 1985, FSMA, FSMA (Financial Promotion) Order 2005, CONC and the Data Protection Legislation.

and otherwise complies with clause 7.

22.8. You warrant that:

a. You are acting and shall act in a business capacity on behalf of your business and not as an individual or as a consumer;

b. The Agreement is entered into and shall be operated solely for legitimate business activities;

c. You own or hold sufficient rights in all relevant IPR to enable us to use Content you provide to us in connection with the Services;

d. All electronic files you provide to us have been produced using properly licensed software and are free from viruses and any other harmful software;

e. Where Content comprises in whole or in part material that has previously been published in other media including printed directories, you own or hold sufficient rights in all relevant IPR necessary to reproduce that material in any other media channel requested by you;

f. Where you have provided us with a brief or instruction for the development of Created Content, the Created Content does not and shall not infringe, contravene or otherwise impair the IPRs of any third party;

g. Where the Service requires us to link to your website, warrant your website will comply with all applicable laws and regulatory instruments as set out in clause 22.7;

h. Where any Advertisement containing time dependent or sensitive indications, offers and promotions shall not be presented in a way so as to, or found by a court or other body of competent jurisdiction to, mislead users of our Services; and

i. If an Advertisement consists of or includes a financial promotion (other than a financial promotion to which an exemption under the FSMA (Financial Promotion) Order 2005 applies), prior to first display of the Advertisement the Content shall be approved in writing for the purposes of section 21 of the FSMA by a person authorised by the Financial Conduct Authority.

22.9. If, in our sole discretion, we agree to indemnify you in respect of any third party Claim such indemnity shall be subject to the following conditions:

a. You shall give us immediate written notice upon becoming aware of any such Claim;

b. You shall promptly forward to us all documents and correspondence received in respect of such Claim;

c. You shall not admit liability, make any admission, settle or otherwise compromise the defence of such Claim;

d. You grant us full control and conduct of the Claim on your behalf; and

e. You shall co-operate in full and without delay or reservation in the conduct of the Claim and any defence;

failing any of which we shall have no liability to you in respect of such Claim.

22.10. We do not, in any circumstances, approve or endorse any product or service that you may market or sell through your use of the Services.

23. Performance

23.1. Our tracking and reporting of the performance of any Service or Advertisement shall be determinative for the purposes of this Agreement including for measuring performance against commitments and key performance indicators specified in the applicable Service Rules.

23.2. Where a Service includes SEO we shall endeavour but do not guarantee to implement or recommend strategies to increase the amount of visitors to the relevant website by improving the ranking on search results pages of a search engine including Google, Bing or Yahoo. You acknowledge that the factors which affect ranking on such search results are outside our control, not made known by search engines, and often change without notice. Notwithstanding any term, condition or representation to the contrary (but without prejudice to clause 21.1.b) the Agreement shall exclude any undertaking or warranty as to the success or performance that can or shall be achieved by means of SEO. We shall have no liability for which the cause of action includes the performance of a website in search engine rankings.

24. Intellectual Property Rights

24.1. You shall not use any Content, process or software available or identifiable on Yell.com for commercial or derivative purposes unless you have obtained our express written agreement. You shall not decompile or disassemble, reverse engineer or otherwise attempt to discover or access any source code related to Yell.com.

24.2. If you provide any Content to Yell.com or otherwise to us in connection with the Agreement you grant to us for the duration of the Service a worldwide, irrevocable, royalty free, transferable, sub-licensable, non-exclusive licence to use such Content for the purposes of:

a. Providing the Services to you;

b. Displaying Advertisements in whole or in part by any means, and across any media whether now known or invented after the Effective Date which may include the display of your Content and IPRs on third party properties and platforms to which we syndicate or otherwise distribute Advertisements; and

c. Our marketing, research and promotional activities;

The rights hereby granted shall also include the right to link your Advertisement to, or present it in conjunction with, other material.

24.3. You warrant that you have all necessary rights to grant the licence referred to in clause 24.2 and that your Content is not defamatory, does not infringe any law or third party rights.

24.4. The continued use of your Content beyond the term of the Agreement shall not constitute an infringement of IPR or a breach of contract where such use arises as a result of our continued use (including display, syndication or distribution) of materials bearing the Advertisement.

24.5. We shall have the right to disclose your intention to use or use of Content to such persons as we reasonably consider to be or have a claim to be the owner of IPRs in your Content, and on request you shall promptly provide us with proof of your IPRs in Content including by way of giving evidence in any Claim brought against us by a third party.

24.6. Nothing in these Conditions provides for any transfer or assignment of ownership of any IPRs.

24.7. Unless otherwise specified in the Service Rules or Confirmation of Order, all IPR in Created Content shall be exclusively owned by us and shall not pass to you, including where the Created Content is derived or developed from Content or instructions supplied by you. You will not have the right to use Created Content in any form or media other than the Advertisements unless you have obtained our written permission.

24.8. Where you transfer to us management of a pre-existing campaign (for example a Google Ads campaign or Facebook Ads campaign):

a. The particulars and structure of the campaign as it exists prior to our assumption of management shall be considered Content (“Original Content”);

b. You grant us perpetual, non-exclusive, royalty-free, irrevocable, worldwide and transferable IPR to use the Original Content in any way including reproduction and derivative works;

c. You shall retain IPR in the Original Content; and

d. We shall retain a copy of the Original Content so far as is technically and reasonably feasible which shall be provided to you on request in the event the Services are terminated.

24.9. We shall have the right to collect information about your use of the Services and your customer’s interaction with the Services. Where we combine this information (in a way that ensures that you cannot be identified) with similar information collected from other users of our Services, we will be the sole owner of the IPR in this information.

24.10. If you request or authorise a site scrape of, or use of Content from, your existing website you grant us the right to use, access, copy, store, compile, recompile and index any of such Content including any data and copyright works comprised therein, or any portion thereof, and including by automated means including web 'spiders' or 'crawlers'. Any terms and conditions applied to your existing website which may otherwise prevent such use of the website or its Content are hereby excluded as between you and us.

25. Changes to the Services and Conditions

25.1. We are committed to the constant improvement of our products and services. We shall have the right to modify Yell.com or any of the Services from time to time without prior notice provided the change is not materially detrimental to the value or function of the Service. If we consider that such modification is reasonably likely to be materially detrimental to the value or function of the Service, we shall notify you of such modification and you shall have the option, if exercised within 14 days of notice or other reasonable period specified within the notice, to terminate the Service without further liability and receive a refund for that part of the Charges paid in advance which relates to a period after the date of termination.

25.2. We may from time to time amend these Conditions and the Service Rules without notice to you. The updated version of the Conditions and Service Rules shall be made available at http://business.yell.com/legal, together with their effective date. You undertake to visit http://business.yell.com/legal regularly to inform yourself as to any changes. If you do not agree with any legal change to these Conditions which has a material prejudice for you or your business, you may notify us in writing within 30 days of the date of the amended Conditions being posted on http://business.yell.com/legal to terminate the Agreement, and thereafter, we will give you a proportionate refund of any Charges paid in advance for the period following termination.

25.3. You may upgrade your Service to a Service subject to the same Service Rules provided that the value of the Service you are upgrading to is the same as, or greater than, the value of the Service you are upgrading from. The Service you upgrade to shall be the “Service Upgrade”.

Notwithstanding any Initial Period set out in the Confirmation of Order for the Service Upgrade, where you upgrade: i) during the Initial Period the Service Upgrade will be subject to the Initial Period remaining on the original Service; ii) after the expiration of the Initial Period of the original Service the Service Upgrade will continue for the Renewal Period or on a Monthly Rolling Term (as applicable).

Subject to your compliance with your responsibilities under Clause 6 and the applicable Service Rules requests to upgrade:

  1. Pay Per Click and/or Smart Performance Services will be actioned at the end of the then current Service Period. The Monthly Budget received, and any Accrued Amounts shall be applied to the Original Service in the then current Service Period; and
  2. Website, Yell.com and/or Connect Services will be actioned as soon as reasonably practicable. A new Service Period will begin on the date the Service Upgrade is published.

You will be invoiced for the original Service up to the date the Service Upgrade is published. You will be invoiced for the Service Upgrade is published.

25.4 You may switch your Service to a Service subject to a different set of Service Rules provided that the value of the Service you are switching to is the same as, or greater than, the value of the Service you are switching from. The Service you are switching to shall be the “Replacement Service”.

The Replacement Service will be subject to a new Initial Period as set out in the Confirmation of Order, which shall begin on the date the Replacement Service is published. Your original Service will automatically be terminated concurrent with the publication of the Replacement Service.

Subject to your compliance with your responsibilities under Clause 6 and the applicable Service Rules, requests to switch your Service will be implemented as soon as reasonably practicable.

You will be invoiced the Charges for the original Services for the then current Service Period. You will be invoiced the Charges for the Replacement Service from the date it is published. Your Yell account will be credited on a pro rata basis for any Charges for the original Service invoiced in the last Service Period after the Replacement Service was published.

26. Promotions

26.1. In respect of any promotion or sales offer run in respect of a Service:

  1. without prejudice to the specified duration of any reduction or discount specified in an Advertisement Order in accordance with clause 18.9, we may, at our sole discretion, change or withdraw any promotion (for example, we may bring forwards, move back any promotion closing date; or, where no promotion closing date is specified, insert a closing date);
  2. To the extent permitted by law, we shall not be liable for any Costs, howsoever arising;
  3. The promotion benefit cannot be claimed or used in connection with any other promotion;
  4. The promotion benefit is not transferable and there shall be no cash alternative;
  5. The promotion benefit shall be deemed forfeited where you have not claimed a promotion benefit within 30 days of your entitlement to same being communicated to you, or where we have been unable to contact you by reasonable efforts; and
  6. Unless expressly agreed in writing to the contrary, any promotion is provided conditional upon you maintaining the products or services that are the subject of the promotion for not less than their respective minimum terms. Failure to pay for such products or services, or otherwise any breach of the product terms and conditions by you will result in the revocation of any price reductions or benefits afforded to you as a result of any promotion, with you then being liable for the Yell products and services you have received as at the date of the promotion. Any other requirements for the acceptance of the products and services under the promotion will be as made known to you by the sales representative or in collateral prior to offer acceptance.

27. General

27.1. Assignment. You shall not assign or otherwise dispose of all or any of your rights or obligations under the Agreement without our prior written consent. Any purported assignment in breach of this clause shall be deemed null and void. We may assign the Agreement to any third party, in full or part, at our sole discretion, by giving written notice of the assignment to you.

27.2. Construction. No rule of construction applies to the disadvantage of a Party because that Party was responsible for the preparation of, or seeks to rely on, the Agreement or any part of it.

27.3. Electronic Commerce and Execution. This Agreement may be executed by electronic signatures including by application of digitised signature, digital pen, typed signature, DocuSign, or similar methods, and such electronic signatures shall be sufficient to bind the Parties to this Agreement.

27.4. Entire Agreement. The Agreement constitutes the entire agreement between the Parties relating in any way to its subject matter and supersedes all prior discussion and any prior agreement. Each Party acknowledges that in entering into the Agreement it has not relied on any warranty, representation or other promise of any nature not contained in the Agreement.

27.5. Ethical Standards. The Parties shall, and shall procure that their officers, employees, agents and service providers shall at all times comply with the Bribery Act 2010. A Party shall notify the other Party if it becomes aware of any breach of suspected breach of this clause that may have a connection to the Agreement. The Party potentially in breach of this clause (“Party in Breach”) shall provide all reasonable assistance to enable the other Party (“Other Party”) to investigate the breach or suspected breach of this clause. If the Other Party reasonably concludes the Party in Breach has breached this clause: (a) the Other Party may immediately terminate the Agreement without further liability by giving written notice, and (b) the Party in Breach shall indemnify, defend and hold harmless the Other Party against any Costs arising due to the breach.

27.6. Force Majeure. Neither Party shall be in breach of this Agreement nor liable for delay in performing, or failure to perform, any of its obligations pursuant to this Agreement if such delay or failure is caused by a Force Majeure Event. In such circumstances the affected Party shall be entitled to a reasonable extension of the time for performing such obligations. Either Party may suspend or terminate this Agreement immediately upon written notice if a Force Majeure Event occurs and has prevented the other Party from performing its obligations pursuant to this Agreement for four weeks and continues to do so.

27.7. Law and Jurisdiction. The Agreement and any disputes arising out of or in connection with it or its subject matter shall be construed in accordance with and governed exclusively by the laws of England. The Parties irrevocably agree the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with the Agreement or its subject matter.

27.8. Notices. Any notice given in connection with the Agreement shall be in writing to the recipient’s registered office address or for Yell to the Yell Notice Address and for you the email address on the Advertisement Order or any method of contact associated with your Yell Account. Notices shall be deemed to have been delivered:

a. Immediately if delivered in person before 5.00pm on a business day, otherwise on the next business day;

b. The business day after dispatch if sent by overnight courier;

c. Two business days after posting if sent by prepaid registered post; or

d. Immediately upon transmission if sent by email before 5.00pm on a business day otherwise on the next business day.

27.9. Privacy Policy. The Privacy Policy for Advertisers located at https://business.yell.com/legal/privacy-policy-advertisers/ is hereby incorporated as a Schedule to these Conditions.

27.10. Relationship between the Parties. The relationship between you and us shall not be that of partners, agents, or joint ventures for one another, and nothing contained in the Agreement shall be deemed to constitute a partnership or agency agreement between them for any purposes.

27.11. Severability. If any provision of the Agreement is held by a court of competent jurisdiction to be invalid or unenforceable for any reason, that provision will be severed from this Agreement and the remainder of the Agreement shall continue in full force and effect to the maximum extent permitted by law.

27.12. Successors. This Agreement shall be binding upon the Parties and their respective successors and assigns.

27.13. Survival. Each indemnity, disclaimer, warranty, undertaking as to defence, undertaking as to confidentiality and release in the Agreement, and agreement as to jurisdiction and governing law, shall survive the expiry or termination of the Agreement. All obligations and debts incurred pursuant to the Agreement prior to its termination or expiry shall survive the expiry or termination of the Agreement.

27.14. Third Parties. Nothing in the Agreement, express or implied, confers upon any third party any right, benefit or remedy under or by reason of the Agreement, the Contracts (Rights of Third Parties) Act 1999 or otherwise.

27.15. Variation. No variation, modification or waiver of any provision in the Agreement nor consent to any departure by any Party from any such provision, shall be effective unless in writing and signed by the Parties.

27.16. Waiver. A failure or delay by either Party to enforce any right or remedy available under this Agreement shall not constitute a waiver of such right or remedy or a waiver of other right or remedy. If either Party waives any specific obligation or liability under this Agreement, such waiver will not extend to any other obligations or liabilities under this Agreement.

1. Definitions

In these Conditions:

Advertising Policy means the document located at located at https://business.yell.com/legal/yell-advertising-policy/ as varied from time to time.

Advertisement means any advertisement for publication on Yell.com or other communications channel pursuant to an Agreement with us for provision of Services.

Advertisement Order means a document, webpage or electronic communication which you complete and submit to us, under which you offer to purchase or subscribe to one or more Services from us, or to modify, extend or renew any existing Service including, in respect of an Agreement formed under paragraph 3 of the Yell.com Prominence Adverts Service Rules, a written notice issued by us to you in accordance with that paragraph 3.

Agreement means the agreement between the Parties as set out in the Confirmation of Order, except in the case of an Agreement formed under paragraph 3 of the Yell.com Prominence Adverts Service Rules, and inclusive of these Conditions and applicable Service Rules.

Astroturfing means the deceptive practice of presenting a coordinated advertising effort or marketing campaign in the guise of unsolicited comments from members of the public.

Beta Service means any Service or feature of a Service, service or product described as “Beta”, “Alpha”, “Experimental”, “Pilot”, “Evaluation”, “Pre-release”, “Unsupported” or similar word or phrase indicating that a service or product is not yet in its final form.

Business Day means a day other than a Saturday or Sunday on which banks are open for trading in England.

Business Details means details relating to your business which may include some or all of the following information:

a. Business name;

b. Address in the UK (excluding PO Boxes);

c. Telephone number (excluding premium rate telephone numbers and our Call Counter Numbers); and

d. Business classification.

Business Hours means 9:00am to 5:30pm on each Business Day.

CAP Code means the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing.

Charges means our charges for performing the Services including on the Fixed Fee, Fixed Term, Monthly Rolling Term (in which case the charge payable for each month of the Term) or Pay for Performance basis.

Claims means any claim including demands, threatened or filed proceedings, fines, awards, penalties howsoever arising including any liability, damages, or cause of action.

Clicks means the action of following a hyperlink on an Advertisement to another website or another page or frame.

Click Fraud means the deceptive practice of generating Clicks as part of a coordinated advertising effort or marketing campaign, by imitating a legitimate user of a web browser and imitating genuine Clicks from those legitimate users.

Confirmation of Order means a document, webpage or electronic communication which we send to you, except in the case of any Agreement formed under paragraph 3 of the Yell.com Prominence Adverts Service Rules, under which we expressly accept the offer to purchase set out in the Advertisement Order.

CONC means Financial Conduct Authority’s Consumer Credit Sourcebook.

Content means any content, design elements or advertising material that forms an Advertisement and includes text, layout, shading, colouration, images, audio, animation, video and links.

Costs means any cost, expense or disbursement, including judgment debts, adverse costs orders, settlement sums, penalties, fines, professional legal fees, administrative costs of proceedings, expert witness costs, or costs required for compliance with orders for equitable relief.

Created Content means any Content created or provided by us as part of the provision of Services.

Credit Agreement means a credit agreement regulated by the Consumer Credit Act 1974, which to the extent entered into between you and us provides a running account credit facility to finance your purchase of Services.

Data Protection Legislation means the EU General Data Protection Regulation (GDPR), the Data Protection Act 2018 (DPA), the Privacy and Electronic Communications (EC Directive) Regulations 2003 and all equivalent data protection laws in force from time to time in a relevant jurisdiction where the Services are performed or received.

Direct Debit means a payment arrangement involving automated bank transfers on agreed dates from your nominated bank account to our nominated bank account.

Effective Date means the date of the Confirmation of Order.

External Elements means functions and design elements provided by a third party, which may be made available to you as part of any Service, including when integrated into any website or other product or output of a Service.

Fair Usage means our obligation, at your request, to make amendments to your Advertisement such as wording changes and graphics adjustments subject always to our right to refuse to make such amendments where the extent or frequency of amendments is deemed by us in our sole discretion to be excessive or may detrimentally affect other customers (for example where it would require disproportionate allocation of resources to complete the amendments as requested by you).

Fixed Fee means payment of an agreed amount specified on an Advertisement Order whether payable in full or in parts.

Fixed Term means a term of finite duration specified on an Advertisement Order for a Service either as a specified period or the period between an identifiable beginning and end date.

Force Majeure Event means any circumstances or causes beyond a Party’s reasonable control, including by way of example insurrection or civil disorder, acts of governmental or military authorities, strikes, civil unrests, terrorism, war, fire, flood, prolonged general power outages, changes of the regulatory environment, or acts or omissions of any third party for whom the affected Party is not responsible.

Free Listing means an unpaid single line entry including your business name, address and telephone number in Yell’s electronic database of businesses and advertisements which may be published in print, on Yell.com and in datasets shared with third parties.

Free Service means a Service provided without any Charges being applied or with zero Charges.

FSMA means Financial Services and Markets Act 2000.

Good Industry Practice means the standards, practices and methods, and exercising the skill, diligence, and judgment which would be expected from a reasonably skilled, qualified and experienced person providing services which are substantially similar to the Services (or the relevant part of them) and in similar circumstances.

Impressions means the number of times your Advertisement is presented to your target audience.

Initial Period means any initial minimum term specified on an Advertisement Order for a Service.

Interest Date means for undisputed amounts the date the amount became due and payable, and for disputed amounts the date the whole or part amount held by a court of competent jurisdiction to be payable became payable.

Interest Rate means the official bank rate published by the Bank of England as at the first day of the current month.

IPR means all patents, rights to inventions, utility models, copyright and related rights, trade marks, service marks, trade, business and domain names, rights in designs, rights in computer software, database rights, moral rights, rights in confidential information, know-how, trade secrets, and any other intellectual property rights, in each case whether registered or unregistered and including all applications for and renewals or extensions of such rights, and all similar or equivalent rights or forms of protection in any part of the world.

Monthly Rolling Term means, where specified on an Advertisement Order, a term for a Service that continues for an Initial Period (if applicable) and indefinitely afterwards on a month to month basis until terminated in accordance with the Agreement.

Pay for Performance means the application of Charges based on the achievement of performance metrics specified in the applicable Service Rules.

Profile Page means a webpage on Yell.com which includes your business logo, up to 20 photos, call to action text up to 180 characters, business description text up to 400 characters, products/services/more information section up to 12 bullet points with up to 50 characters each, business classification and location.

Review Period means the number of Business Days you shall have to give us any feedback on a development version of an Advertisement as specified in the applicable Service Rules, or if none is specified then five (5) Business Days.

Service Rules means terms and conditions applicable to a specific product or service, as set out at the end of these Conditions.

Service Tiers means the distinguishable levels of service commitment and delivery associated with different levels of Charges for a particular Service.

Renewal Period means twelve (12) months for a Fixed Term and one (1) month for a Monthly Rolling Term.

SEO means search engine optimisation, being implementation and/or recommendation of strategies intended to increase the amount of visitors to a website by improving the ranking on search results pages of a search engine such as Google, Bing or Yahoo.

Services means products or services offered by us including Advertisements.

Service Commencement Date means the date on which the Services are first provided by us to you unless otherwise specified in the applicable Service Rules.

Service Month means in relation to Services on a monthly rolling basis the monthly anniversary of the Service Commencement Date.

Term means the full duration of this Agreement, including any Initial Period (if applicable) and all extensions or renewals.

Third Party Data means data we obtain for use under licence from third party organisations and which may be used to assist in the provision of Services and which may be displayed to Users in association with other material relating to you including cartographic data used to display location maps, 3D city models and street cam images.

Trial Service means any Service which we provide to you on a trial basis.

User means a person who uses a website (including Yell.com and other online platforms) or other publication channels where an Advertisement is displayed, syndicated or distributed.

User Generated Content means Content created, transmitted via or otherwise communicated by consumers (non-administrative users) interacting with a website, and includes forum posts, comments, feedback, reviews, ratings, testimonials, questions and other public or private messages that may be submitted to or posted on a website relating to your business or the goods or services you provide.

Yell Direct Account or Yell Account means an account for accessing and using our internet based account facility currently accessed via the log-in functions at https://login.yell.com/login or any such other successor or replacement by which customers that have registered to use the facility may manage their account and orders.

Yell.com means the internet website located at the URL http://www.yell.com, which is owned and operated by us.

2. Interpretation

In these Conditions:
2.1. Reference to any:

a. Statute, statutory provision, or applicable guidance, codes or other regulations made available by any competent authority having jurisdiction over or responsibility for the regulation of advertising in the United Kingdom (including the CAP Code and CONC) is a reference to it as amended, extended, or re-enacted from time to time, and any subordinate instrument made under it;

b. Person includes natural persons, companies, partnerships, associations, governments, organisations, states, government or state agencies, foundations and trusts;

c. Company shall include any company, corporation or other body corporate, wherever and however incorporated or established; and

d. Party includes a reference to that Party’s successors in title, permitted assignees and transferees (if any);

2.2. Words denoting the singular shall include the plural and words denoting the plural shall include the singular;

2.3. Words denoting gender shall include all genders;

2.4. Headings are for convenience only and do not affect the interpretation of these Conditions;

2.5. The word “including” and similar expressions will not be construed as words of limitation and shall be read as “including, but not limited to”;

2.6. “data”, “data subject”, “personal data” and “processing” have the same meaning as those terms are defined in the Data Protection Legislation; and

2.7. Where text with a character count limit is identified, unless otherwise specified, the character count shall include spaces and the text shall be plain text.

3. Binding Contract
4. Order of Precedence
5. Our Responsibilities
6. Your Responsibilities
7. Content Issues
8. Review Process and Amendments to Advertisements
9. Free Services

9.1. Free Services shall be provided on an “as is” and “as available” basis. We shall have the right to change, suspend or terminate Free Services, without liability, at any time, for any or no reason, immediately without notice. These Conditions and the applicable Service Rules shall apply to any Service when provided as a Free Service.

9.2. As consideration for receiving the Free Services, you agree to take part in email or telephone feedback and market research surveys from time to time while you are receiving the Free Services, and for six months afterwards. We shall own all IPR in information so collected and shall have the right to use such information without restriction including in our advertising, promotions and sales and marketing materials.

9.3. Use of the Free Services shall be at your own risk. We make no warranty that the Free Services will be free from faults or defects, of any particular specification or quality, or fit for any particular purpose. We shall not be liable for your reliance on any Free Services, including any loss of, or corruption to, data caused by your use of a Free Service. We exclude our liability for the provision of Free Services to the fullest extent permitted by law.

10. Trial Services

10.1. We shall provide Trial Services for the time period specified in the applicable invitation to treat, offer, promotion or Service Rules (“Trial Period”) as a Free Service. We shall have the right to change, suspend or terminate Trial Services, without liability, at any time, for any or no reason, immediately without notice. These Conditions and the applicable Service Rules shall apply to any Service when provided as a Trial Service.

10.2. The Trial Services will be automatically cancelled at the end of the Trial Period. If you want the Service to continue after the end of the Trial Period, you will have the option to place an Order for a Service of the same Service category. Some of the basic options for the Services you might order may be Free Services.

10.3. Use of the Trial Services shall be at your own risk. We make no warranty that the Trial Services will be free from faults or defects, of any particular specification or quality, or fit for any particular purpose. We shall not be liable for your reliance on any Trial Services, including any loss of, or corruption to, data caused by your use of a Trial Service. We exclude our liability for the provision of Trial Services to the fullest extent permitted by law.

11. Beta Services

11.1. We shall provide Beta Services for the time period specified in the applicable Advertisement Order or other invitation to treat, offer, promotion or Service Rules.

11.2. Beta Services shall be provided on an “as is” and “as available” basis. We shall have the right to terminate Beta Services, without liability, at any time, for any or no reason, immediately without notice. These Conditions and the applicable Service Rules shall apply to any Service when provided as a Beta Service.

11.3. Use of the Beta Services shall be at your own risk. We make no warranty that the Beta Services will be free from faults or defects, of any particular specification or quality, or fit for any particular purpose. We shall not be liable for your reliance on any Beta Services, including any loss of, or corruption to, data caused by your use of a Beta Service. We exclude our liability for the provision of Beta Services to the fullest extent permitted by law.

12. Profile Pages on Yell.com

12.1. Images on Profile Pages must only show your business’s premises, products, services, or trade association logos where the business is a member of that association and in compliance with the association’s rules. You shall be responsible for uploading images online at Yell.com

12.2. Links to external websites included on Profile Pages must be live or have a high quality and informative holding page and must allow Users to return to Yell.com by clicking on the “Back” button on their browser.

12.3. The logo for your business must be the correct logo for your business and shall not infringe the IPR of any third party. You shall indemnify us for any Costs incurred by us in the event that any third party brings a Claim or objection against us for infringement of IPR or for other Claims or objections including for misrepresentation or misleading consumers.

13. Permissions

13.1. You acknowledge that your data including personal data will be processed, and you may be contacted including for the purposes of direct marketing, in accordance with our Privacy Policy located at (https://business.yell.com/legal/privacy-policy-advertisers/).

13.2. Where you access or use any part of our email messaging services, you agree that we may monitor emails received by you using this or any other functionality provided by us to help us customise our functionality or otherwise improve the Services.

13.3. We may contact you about your Yell Account and your Services using any of the contact details you have provided to us and all such communications will be deemed to be with you or your authorised representatives. We have no obligation to verify the identity of anyone communicating with us via those contact details.

13.4. Unless you tell us otherwise, we will issue all account communications (including any Confirmation of Order, invoice, and statements) to your Yell Account. You shall be responsible for accessing your Yell Account and checking your invoices.

14. User Generated Content

14.1. We shall have the right to encourage and permit users to publish User Generated Content on Yell.com including in relation to you and your business. You acknowledge that for these purposes we act as a passive conduit for User Generated Content and it is not practicable for us to, and we will not monitor, review or moderate any User Generated Content published to Yell.com. Instead we operate a “notice and take down” procedure (“NTD Procedure”) which you agree to use as the sole remedy for User Generated Content to which you have any Claim or objection.

14.2. The NTD Procedure shall comprise the following:

a. You must notify us immediately upon becoming aware of any User Generated Content to which you have any Claim or objection (“Complaint”);

b. We shall review the User Generated Content and may take such action as we deem appropriate including removal of the User Generated Content, initiation of the process set out pursuant to section 5 of the Defamation Act 2013, or rejection of the Complaint.

14.3. Unless otherwise specified in the Complaint you acknowledge that we have the right to disclose your identity and contact details to the person responsible for an item of User Generated Content.

14.4. We reserve the right to refuse to disclose, unless compelled to do so by law, the identity or contact details of any person who is responsible for User Generated Content.

14.5. We will not be responsible or liable to your or any third party for the content or accuracy of any User Generated Content posted on Yell.com. You shall indemnify us for any Costs incurred by us if you do not attempt to resolve a complaint regarding User Generated Content by the NTD Procedure.

15. External Website Elements

15.1. External Elements, including functions and design elements on Yell.com may be under licence from third parties including by Google or Facebook.

a. You agree to be bound by the terms and conditions applicable to the use of such External Elements, and you release us from any liability for breach of the Agreement necessitated by the terms and conditions applicable to the use of such External Elements;

b. You acknowledge such third party’s functionality:

i. Is not within our influence or control;

ii. May be subject to change without notice; and

iii. May be subject to criteria for service provision, compliance with which shall be your responsibility; and

c. Where such functionality requires an account with the third party, you authorise us to:

i. Set up and administer such an account on your behalf; and

ii. Publish such pages and profiles as are necessary for the functionality on your behalf, including by publishing Content you have provided to us for any related purpose and by our creating or otherwise providing Content; and

d. We shall have no liability in respect of such functionality including any changes or cessation of functionality or compliance with conditions for use as in effect from time to time.

15.2. The Google Maps service made available to you as part of any Service and on Yell.com is under licence from Google Inc. By using the Google Maps service and any data or information accessed from Google Maps in any Service, you agree to be bound by the Google Maps terms and conditions available at: http://www.google.com/intl/en_us/help/terms_maps.html as may be amended from time to time.

16. Third Party Services

16.1. Where a Service includes acting on your behalf in any capacity in respect of a service conducted by a third party including third party directories, social media, and search engines (“Third Party Service”) you authorise us to:

a. Set up any necessary logins or accounts on your behalf,

b. Operate the Third Party Service on your behalf,

c. Publish all Content associated with the Service to the Third Party Service; and

you indemnify us for any Costs incurred in respect of the Third Party Service.

16.2. Where Services involve publication of your Content on Third Party Services, we shall have no liability in respect of the features, timeliness or availability of such Third Party Services, which shall be considered beyond our reasonable control including where your Content or Created Content is rejected by the Third Party Services.

16.3. We may modify the content, size and/or format of Advertisements to the extent reasonably required to comply with the technical specifications and policies of any Third Party Service from time to time.

16.4. You acknowledge that we cannot guarantee any specific positioning for Advertisements or any leads from or responses to such Advertisements. You acknowledge that our past performance is not indicative of any future results you may experience.

17. Internet Security

17.1. You shall not engage in any activity that interferes with or disrupts Yell.com or the servers and networks that host Yell.com, nor attempt to circumvent, disable or otherwise interfere with security-related features of Yell.com or features that prevent or restrict use or copying of any Content or enforce limitations on the use of Yell.com or the content therein.

17.2. We shall have the right to refer any suspected fraudulent, abusive or illegal activity to appropriate regulatory and/or law enforcement authorities without notice to you.

17.3. You shall comply with all written security or network access requirements that we provide to you.

17.4. You shall keep confidential any passwords or access codes that we provide to you, and you shall have absolute liability for all actions taken when your logon details are used other than where such use is as a result of our failure or breach of data security.

17.5. You shall notify us immediately if you become aware of any unauthorised use of passwords or access codes that we give you or any other breach of security that could affect us or the Services.

17.6. We shall have the right to sign you out of the Services if you are inactive for an extended period of time and to modify your user settings without notice.

17.7. You warrant that Content uploaded by you or on your behalf to Yell.com or to other computerised systems in connection with the Agreement, shall be free from viruses, fault or other conditions that could damage or interfere with computer systems.

17.8. You warrant that you shall not:

a. Tamper with, update, change or gain unauthorised access to any part of any of our Services, the software or systems that we use to run the Services, and the security measures applied to our Services;

b. Use any automated means to monitor or copy the Services or Our Content;

c. Modify, edit, reverse assemble, reverse engineer, decompile, distribute or display any part of our Services or make other works based on any part of our Services;

d. Use the Services to store or transmit viruses, bugs, trojans and other forms of computer programming malware;

e. Interfere with or disrupt the performance of the Services or any third party data;

f. Disable any licensing or control features of the Services or in any way interfere with features which place limitations on the use of the Services;

g. Remove, obscure, or alter any notice of copyright, trademark or other mark or wording relating to ownership rights, which is contained in our Content or any aspect of the Services;

h. Use the Services in a way that interferes with their normal operation or that consumes a disproportionate share of their resources;

i. Use the Services to collect or use, or to distribute software that collects, personal data including email addresses, screen names, other identifiers or information; or

j. Use the Services to monitor data or traffic on any network or system.

18. Payment

18.1. You shall pay the Charges for each Service as set out in the Advertisement Order. Charges are noted in the Advertisement Order exclusive of VAT and any other applicable taxes, which you shall pay in addition.

18.2. Payment shall be made in pounds sterling (indicated with the symbol “£” in the Advertisement Order) by electronic funds transfer (including by BACS transfer or Direct Debit), cheque or credit card payment.

18.3. Where a Service is subject to a Monthly Rolling Term:

a. The Charges in respect of each Service Month shall be paid by Direct Debit in that Service Month and in accordance with the Direct Debit mandate set up at the time your Advertisement Order was given;

b. You shall do nothing to block, delay or otherwise invalidate the payment of any Direct Debit payment;

c. You shall not cancel a Direct Debit or claim a refund under the Direct Debit Guarantee in respect of any Service Month, and we reserve the right to immediately initiate debt recovery procedures in the event of a breach of this sub-clause; and

d. We may increase the Charges for any Service to reflect changes in our business operating costs or as otherwise reasonably determined by us, such increase:

(i) not to take effect during the Initial Period; and

(ii) only to take effect not less than 45 days after service of written notice on you specifying the increased price. You may if you wish to terminate the Agreement before such increase comes into effect in accordance with clause 19.7,

subject always to your rights (qualified by your obligations) under clause 19.4 below. You indemnify us without limitation (notwithstanding any other clause of these Conditions) for any Costs arising due to your breach of this clause.

18.4. Except where a Service is subject to a Monthly Rolling Term payable by Direct Debit, we shall issue you with an invoice for the Charges and you shall pay us the Charges. The Charges shall be due and payable by the due date specified on the invoice.

18.5. Unless you notify us to the contrary, we shall be entitled to apply any payment made to the earliest outstanding Charges due and payable by you in respect of any Agreement or Service.

18.6. You shall have no right of set-off in respect of any sum that we may owe to you against any Charges due and payable under this Agreement.

18.7. Interest on any amounts payable pursuant to this Agreement remaining unpaid beyond the Interest Date shall compound and accrue daily at an effective rate equivalent to a per annum rate of 5% above the Interest Rate determined on a daily basis. Interest shall be due and payable immediately upon accrual and shall not require invoicing.

18.8. If you have entered into a Credit Agreement with us, payments may be made by instalments in accordance with and subject to the Credit Agreement.

18.9. Reductions or discounts arising pursuant to a promotional offer shall be applied to Charges where shown on the Advertisement Order and you continue to meet all the terms of eligibility for the promotional offer. Terms of eligibility of promotional offers will be made available on request.

19. Term, Termination and Early Payment

19.1. The Agreement shall commence on the Effective Date notwithstanding that the Confirmation of Order may be issued or received after the Effective Date.

19.2. Unless it is terminated earlier in accordance with these Conditions, the Agreement shall continue until expiry of the term of all Services on the Confirmation of Order.

19.3. The term of each Service shall commence on the Service Commencement Date and, with the exception of ‘one off’ Services, shall continue for the Initial Period plus:

a. Each Renewal Period for Services on a Fixed Term basis; or

b. Indefinitely for Services subject to a Monthly Rolling Term;

until or unless terminated in accordance with the Agreement.

19.4. The length of the Initial Period and the total of the Charges payable by you in respect of that period have been set having regard to the cost of providing the Services (to you and to others on similar terms) and our business operating requirements and objectives. We offer the payment of such Charges spread over the Initial Period and the terms on which you shall do so are set out in the Confirmation of Order and clauses 18 and 19 respectively. However, you have the right to terminate this Agreement during the Initial Period, in which case you shall pay 80% of the total of the outstanding Charges payable in respect of the Initial Period (plus any applicable taxes such as VAT and any third party costs which Yell has incurred and which shall be recoverable in their entirety), and we will cease to provide the Services. Non-payment of any instalment payment due in respect of any part of the Initial Period shall be deemed to constitute termination of the Agreement by you.

19.5. You may notify us in writing that you want us to permanently remove your Advertisement from display on Yell.com or, in relation to our display advertising service, from our partner websites. We will endeavour to action this request as soon as is reasonably practical. You shall not be discharged from your obligations to pay the full amount of the Charges contracted for the term of the Service, notwithstanding the removal of an Advertisement.

19.6. Where a Confirmation of Order specifies that a Service is on a try-before-you-buy basis you may terminate the Service without further liability by giving written notice on or before the opt-out date specified on the Confirmation of Order. Otherwise after the opt-out date the Service shall continue as a Service subject to a Monthly Rolling Term with no Initial Period.

19.7. Where a Service is subject to a Monthly Rolling Term you may terminate the Service after the expiry of any Initial Period by giving notice 14 days prior to expiry of the Initial Period or end of the then current Service Month, otherwise notice shall be effective as of the end of the next Service Month. Notice pursuant to this clause shall be by telephoning our customer services team on 0800 555 444 and quoting your account number.

19.8. Where a Service is on a Fixed Term basis, at the end of the Initial Period and each Renewal Period the term shall extend for subsequent periods of duration equal to the Renewal Period unless either Party gives notice not to renew at least 90 days prior to expiry of the then current term.

19.9. If you terminate or opt out of any Agreement and you subsequently wish to advertise with us, a new Agreement shall be required.

19.10. The Agreement may immediately terminate without notice, if:

a. Notice is given, a resolution is passed, or an order is made, for:

i. The winding up of, or the appointment of an administrator over, the other Party (being a company);

ii. The bankruptcy of the other Party (being an individual); or

iii. The bankruptcy of a member of the other Party (being a partnership);

b. The other Party (being an individual) or a member of the other Party (being a partnership) dies or by reason of illness or incapacity (whether mental or physical) is incapable of managing his or her own affairs; or

c. Any event occurs, or proceeding is taken, with respect to the other Party in any jurisdiction to which it is subject that has an effect equivalent or similar to any of the events mentioned in this clause.

19.11. Either Party may suspend some or all of its obligations pursuant to the Agreement immediately upon written notice if:

a. A petition for the winding up of the other Party (being a company) is filed;

b. A petition for the bankruptcy of the other Party (being an individual) is filed;

c. An application is made to a court for the appointment of an administrator or if a notice of intention to appoint an administrator is given in respect of the other Party;

d. A receiver is appointed over all or any of the assets of the other Party; or

e. Any event occurs, or proceeding is taken, with respect to the other Party in any jurisdiction to which it is subject that has an effect equivalent or similar to any of the events mentioned in this clause.

19.12. Either Party may terminate the Agreement immediately upon written notice if:

a. The other Party commits an irremediable material breach of the Agreement;

b. The other Party commits a material breach of the Agreement and fails to remedy that breach within 30 Business Days of being given written notice to do so;

c. The other Party repeatedly breaches the terms of the Agreement and such breaches continue after 10 Business Days of being given written notice of such breaches;

d. The other Party is unable to pay its debts as they fall due and payable within the meaning of Section 123 of the Insolvency Act 1986; or

e. The other Party suspends or ceases carrying on all or a substantial part of its business.

19.13. We may, without prior notice, immediately suspend any or all Services provided to you if:

a. You engage in any Click Fraud or Astroturfing in respect of any Service (whether yours or a third party);

b. You fail to pay any amount due pursuant to the Agreement or any other agreement between you and Yell when due and payable; or

c. We otherwise have a right of termination without prejudice to the exercise of such right, excluding our right to terminate for any or no reason pursuant to clause 19.14.

Suspension of your Services pursuant to this clause shall not relieve you of the obligation to pay the Charges in respect of such Services. The suspension shall cease as soon as reasonably practicable following resolution of the circumstances giving rise to the suspension.

19.14. We may terminate any Service or part thereof, at any time for any or no reason, by giving 14 days' written notice. In the event of termination pursuant to this clause, you shall be released from further liability in connection with the Service and shall be entitled to a pro-rata refund of any Charges you have already paid to us and which relates to a period after the date that the Service has terminated.

20. Suspension of Services

20.1. We may temporarily suspend any Service at any time:

a. To carry out essential maintenance;

b. To prevent or respond to hacking attempts, service attacks or other similar activities directed at our systems, or to deal with any other emergency technical issue; or

c. If we have reason to believe that you are no longer using the Services or that the password and access codes we have provided to you are being misused, including where you fail to respond to an email from us regarding your contact information;

d. Where you do not accept our decisions to amend or reject an amendment of your Advertisement under clause 8.3 (regarding Fair Usage).

Suspension of your Services pursuant to this clause shall not relieve you of the obligation to pay the Charges in respect of such Services. The suspension shall cease as soon as reasonably practicable following resolution of the circumstances giving rise to the suspension.

21. Limitation of Liability

21.1. Nothing in this Agreement shall limit either Party’s liability for:

a. Death or personal injury caused by such Party’s negligence;

b. Fraud or fraudulent misrepresentation; or

c. Such other liability which cannot be excluded or limited by applicable law.

21.2. We shall not be liable for any consequential, indirect, exemplary, punitive, special, incidental or reliance damages, or for any damages related to lost profits, lost data, lost opportunity or business interruption, howsoever caused (including by our negligence, but without prejudice to clause 21.1.a) and even if a Party knew or should have known of the possibility of, or could reasonably have prevented, such damages.

21.3. In all other cases our aggregate liability shall be limited to the total Charges paid by you in respect of the Service that is the subject of the Claim in the twelve (12) month period preceding the cause of action arising.

21.4. If we are responsible for an error or omission in an Advertisement we shall correct the error or omission as soon as reasonably practicable upon receipt of written notification and without charge to you, and at our sole discretion may reduce the Charges for such Service by such amount as is fair and reasonable having regard to the nature of the error or omission, or extend the duration of the Advertisement as compensation. We shall have no further liability in respect of an error or omission in an Advertisement for which we are responsible, and you release and hold us harmless from any Claim thereby arising.

21.5. If you are responsible for an error or omission in an Advertisement we shall correct the error or omission as soon as reasonably practicable upon receipt of written notification and subject to your payment of any further charges as is fair and reasonable having regard to the nature of the work likely to be required and expenses likely to be incurred to correct the error or omission as determined at our sole discretion. We shall have no liability in respect of an error or omission in an Advertisement for which you are responsible.

22. Warranties and Disclaimers

22.1. Each Party warrants that it has all necessary power and authority to enter into and perform its obligations pursuant to the Agreement.

22.2. Unless expressly stated in the applicable Service Rules we make no representations, warranties or guarantees that an Advertisement or Service shall generate any particular volume of Impressions, Clicks, calls, business opportunities, or any particular profit or revenue.

22.3. The appearance, including the look, functionality and formatting, of Services may:

a. Vary depending upon the browser or device, including mobile platforms, used by the User; and

b. Be changed by us without notice.

22.4. Except as expressly stated in the Agreement, all warranties, conditions and terms, whether express or implied by statute, common law or otherwise are hereby excluded to the extent permitted by law. You shall have no remedy in respect of any statement, representation, warranty or understanding (whether negligently or innocently made) of any person or agent (whether party to the Agreement or not) other than as expressly set out in the Agreement.

22.5. You acknowledge that computer and telecommunications systems are not uninterrupted or fault free and we do not make any representation or warranty in relation to such systems and the availability thereof. You further acknowledge and agree that occasional periods of downtime for repair, maintenance and upgrading may be required and we cannot therefore guarantee uninterrupted provision of Services. We will take all commercially reasonable steps to minimise any such periods of interruption or non-availability. You shall promptly notify us if you notice any problems with the availability or functioning of the Services so that we can try to fix these problems.

22.6. We make no warranty and give no representation of any kind in relation to Third Party Data, and we shall not be liable for inaccuracy in or arising out of Third Party Data.

22.7. You warrant that all Content you provide to us complies with:

a. The CAP Code;

b. All applicable guidance, codes or other regulations made available by any competent authority having jurisdiction over or responsibility for the regulation of advertising in the United Kingdom, including Ofcom, PhonepayPlus, and the Advertising Standards Authority;

c. The Advertising Policy; and

d. All applicable laws and regulations, including the Consumer Protection from Unfair Trading Regulations 2008, the Business Protection from Misleading Marketing Regulations 2008, the Trade Description Act 1968, the Consumer Rights Act 2015, the Consumer Credit Act 1974, the Local Government (Miscellaneous Provisions) Act 1976, the Surrogacy Arrangements Act 1985, FSMA, FSMA (Financial Promotion) Order 2005, CONC and the Data Protection Legislation.

and otherwise complies with clause 7.

22.8. You warrant that:

a. You are acting and shall act in a business capacity on behalf of your business and not as an individual or as a consumer;

b. The Agreement is entered into and shall be operated solely for legitimate business activities;

c. You own or hold sufficient rights in all relevant IPR to enable us to use Content you provide to us in connection with the Services;

d. All electronic files you provide to us have been produced using properly licensed software and are free from viruses and any other harmful software;

e. Where Content comprises in whole or in part material that has previously been published in other media including printed directories, you own or hold sufficient rights in all relevant IPR necessary to reproduce that material in any other media channel requested by you;

f. Where you have provided us with a brief or instruction for the development of Created Content, the Created Content does not and shall not infringe, contravene or otherwise impair the IPRs of any third party;

g. Where the Service requires us to link to your website, warrant your website will comply with all applicable laws and regulatory instruments as set out in clause 22.7;

h. Where any Advertisement containing time dependent or sensitive indications, offers and promotions shall not be presented in a way so as to, or found by a court or other body of competent jurisdiction to, mislead users of our Services; and

i. If an Advertisement consists of or includes a financial promotion (other than a financial promotion to which an exemption under the FSMA (Financial Promotion) Order 2005 applies), prior to first display of the Advertisement the Content shall be approved in writing for the purposes of section 21 of the FSMA by a person authorised by the Financial Conduct Authority.

22.9. If, in our sole discretion, we agree to indemnify you in respect of any third party Claim such indemnity shall be subject to the following conditions:

a. You shall give us immediate written notice upon becoming aware of any such Claim;

b. You shall promptly forward to us all documents and correspondence received in respect of such Claim;

c. You shall not admit liability, make any admission, settle or otherwise compromise the defence of such Claim;

d. You grant us full control and conduct of the Claim on your behalf; and

e. You shall co-operate in full and without delay or reservation in the conduct of the Claim and any defence;

failing any of which we shall have no liability to you in respect of such Claim.

22.10. We do not, in any circumstances, approve or endorse any product or service that you may market or sell through your use of the Services.

23. Performance

23.1. Our tracking and reporting of the performance of any Service or Advertisement shall be determinative for the purposes of this Agreement including for measuring performance against commitments and key performance indicators specified in the applicable Service Rules.

23.2. Where a Service includes SEO we shall endeavour but do not guarantee to implement or recommend strategies to increase the amount of visitors to the relevant website by improving the ranking on search results pages of a search engine including Google, Bing or Yahoo. You acknowledge that the factors which affect ranking on such search results are outside our control, not made known by search engines, and often change without notice. Notwithstanding any term, condition or representation to the contrary (but without prejudice to clause 21.1.b) the Agreement shall exclude any undertaking or warranty as to the success or performance that can or shall be achieved by means of SEO. We shall have no liability for which the cause of action includes the performance of a website in search engine rankings.

24. Intellectual Property Rights

24.1. You shall not use any Content, process or software available or identifiable on Yell.com for commercial or derivative purposes unless you have obtained our express written agreement. You shall not decompile or disassemble, reverse engineer or otherwise attempt to discover or access any source code related to Yell.com.

24.2. If you provide any Content to Yell.com or otherwise to us in connection with the Agreement you grant to us for the duration of the Service a worldwide, irrevocable, royalty free, transferable, sub-licensable, non-exclusive licence to use such Content for the purposes of:

a. Providing the Services to you;

b. Displaying Advertisements in whole or in part by any means, and across any media whether now known or invented after the Effective Date which may include the display of your Content and IPRs on third party properties and platforms to which we syndicate or otherwise distribute Advertisements; and

c. Our marketing, research and promotional activities;

The rights hereby granted shall also include the right to link your Advertisement to, or present it in conjunction with, other material.

24.3. You warrant that you have all necessary rights to grant the licence referred to in clause 24.2 and that your Content is not defamatory, does not infringe any law or third party rights.

24.4. The continued use of your Content beyond the term of the Agreement shall not constitute an infringement of IPR or a breach of contract where such use arises as a result of our continued use (including display, syndication or distribution) of materials bearing the Advertisement.

24.5. We shall have the right to disclose your intention to use or use of Content to such persons as we reasonably consider to be or have a claim to be the owner of IPRs in your Content, and on request you shall promptly provide us with proof of your IPRs in Content including by way of giving evidence in any Claim brought against us by a third party.

24.6. Nothing in these Conditions provides for any transfer or assignment of ownership of any IPRs.

24.7. Unless otherwise specified in the Service Rules or Confirmation of Order, all IPR in Created Content shall be exclusively owned by us and shall not pass to you, including where the Created Content is derived or developed from Content or instructions supplied by you. You will not have the right to use Created Content in any form or media other than the Advertisements unless you have obtained our written permission.

24.8. Where you transfer to us management of a pre-existing campaign (for example a Google Ads campaign or Facebook Ads campaign):

a. The particulars and structure of the campaign as it exists prior to our assumption of management shall be considered Content (“Original Content”);

b. You grant us perpetual, non-exclusive, royalty-free, irrevocable, worldwide and transferable IPR to use the Original Content in any way including reproduction and derivative works;

c. You shall retain IPR in the Original Content; and

d. We shall retain a copy of the Original Content so far as is technically and reasonably feasible which shall be provided to you on request in the event the Services are terminated.

24.9. We shall have the right to collect information about your use of the Services and your customer’s interaction with the Services. Where we combine this information (in a way that ensures that you cannot be identified) with similar information collected from other users of our Services, we will be the sole owner of the IPR in this information.

24.10. If you request or authorise a site scrape of, or use of Content from, your existing website you grant us the right to use, access, copy, store, compile, recompile and index any of such Content including any data and copyright works comprised therein, or any portion thereof, and including by automated means including web 'spiders' or 'crawlers'. Any terms and conditions applied to your existing website which may otherwise prevent such use of the website or its Content are hereby excluded as between you and us.

25. Changes to the Services and Conditions

25.1. We are committed to the constant improvement of our products and services. We shall have the right to modify Yell.com or any of the Services from time to time without prior notice provided the change is not materially detrimental to the value or function of the Service. If we consider that such modification is reasonably likely to be materially detrimental to the value or function of the Service, we shall notify you of such modification and you shall have the option, if exercised within 14 days of notice or other reasonable period specified within the notice, to terminate the Service without further liability and receive a refund for that part of the Charges paid in advance which relates to a period after the date of termination.

25.2. We may from time to time amend these Conditions and the Service Rules without notice to you. The updated version of the Conditions and Service Rules shall be made available at http://business.yell.com/legal, together with their effective date. You undertake to visit http://business.yell.com/legal regularly to inform yourself as to any changes. If you do not agree with any legal change to these Conditions which has a material prejudice for you or your business, you may notify us in writing within 30 days of the date of the amended Conditions being posted on http://business.yell.com/legal to terminate the Agreement, and thereafter, we will give you a proportionate refund of any Charges paid in advance for the period following termination.

25.3. You may upgrade your Service to a Service subject to the same Service Rules provided that the value of the Service you are upgrading to is the same as, or greater than, the value of the Service you are upgrading from. The Service you upgrade to shall be the “Service Upgrade”.

Notwithstanding any Initial Period set out in the Confirmation of Order for the Service Upgrade, where you upgrade: i) during the Initial Period the Service Upgrade will be subject to the Initial Period remaining on the original Service; ii) after the expiration of the Initial Period of the original Service the Service Upgrade will continue for the Renewal Period or on a Monthly Rolling Term (as applicable).

Subject to your compliance with your responsibilities under Clause 6 and the applicable Service Rules requests to upgrade:

  1. Pay Per Click and/or Smart Performance Services will be actioned at the end of the then current Service Period. The Monthly Budget received, and any Accrued Amounts shall be applied to the Original Service in the then current Service Period; and
  2. Website, Yell.com and/or Connect Services will be actioned as soon as reasonably practicable. A new Service Period will begin on the date the Service Upgrade is published.

You will be invoiced for the original Service up to the date the Service Upgrade is published. You will be invoiced for the Service Upgrade is published.

25.4 You may switch your Service to a Service subject to a different set of Service Rules provided that the value of the Service you are switching to is the same as, or greater than, the value of the Service you are switching from. The Service you are switching to shall be the “Replacement Service”.

The Replacement Service will be subject to a new Initial Period as set out in the Confirmation of Order, which shall begin on the date the Replacement Service is published. Your original Service will automatically be terminated concurrent with the publication of the Replacement Service.

Subject to your compliance with your responsibilities under Clause 6 and the applicable Service Rules, requests to switch your Service will be implemented as soon as reasonably practicable.

You will be invoiced the Charges for the original Services for the then current Service Period. You will be invoiced the Charges for the Replacement Service from the date it is published. Your Yell account will be credited on a pro rata basis for any Charges for the original Service invoiced in the last Service Period after the Replacement Service was published.

26. Promotions

26.1. In respect of any promotion or sales offer run in respect of a Service:

  1. without prejudice to the specified duration of any reduction or discount specified in an Advertisement Order in accordance with clause 18.9, we may, at our sole discretion, change or withdraw any promotion (for example, we may bring forwards, move back any promotion closing date; or, where no promotion closing date is specified, insert a closing date);
  2. To the extent permitted by law, we shall not be liable for any Costs, howsoever arising;
  3. The promotion benefit cannot be claimed or used in connection with any other promotion;
  4. The promotion benefit is not transferable and there shall be no cash alternative;
  5. The promotion benefit shall be deemed forfeited where you have not claimed a promotion benefit within 30 days of your entitlement to same being communicated to you, or where we have been unable to contact you by reasonable efforts; and
  6. Unless expressly agreed in writing to the contrary, any promotion is provided conditional upon you maintaining the products or services that are the subject of the promotion for not less than their respective minimum terms. Failure to pay for such products or services, or otherwise any breach of the product terms and conditions by you will result in the revocation of any price reductions or benefits afforded to you as a result of any promotion, with you then being liable for the Yell products and services you have received as at the date of the promotion. Any other requirements for the acceptance of the products and services under the promotion will be as made known to you by the sales representative or in collateral prior to offer acceptance.
27. General

27.1. Assignment. You shall not assign or otherwise dispose of all or any of your rights or obligations under the Agreement without our prior written consent. Any purported assignment in breach of this clause shall be deemed null and void. We may assign the Agreement to any third party, in full or part, at our sole discretion, by giving written notice of the assignment to you.

27.2. Construction. No rule of construction applies to the disadvantage of a Party because that Party was responsible for the preparation of, or seeks to rely on, the Agreement or any part of it.

27.3. Electronic Commerce and Execution. This Agreement may be executed by electronic signatures including by application of digitised signature, digital pen, typed signature, DocuSign, or similar methods, and such electronic signatures shall be sufficient to bind the Parties to this Agreement.

27.4. Entire Agreement. The Agreement constitutes the entire agreement between the Parties relating in any way to its subject matter and supersedes all prior discussion and any prior agreement. Each Party acknowledges that in entering into the Agreement it has not relied on any warranty, representation or other promise of any nature not contained in the Agreement.

27.5. Ethical Standards. The Parties shall, and shall procure that their officers, employees, agents and service providers shall at all times comply with the Bribery Act 2010. A Party shall notify the other Party if it becomes aware of any breach of suspected breach of this clause that may have a connection to the Agreement. The Party potentially in breach of this clause (“Party in Breach”) shall provide all reasonable assistance to enable the other Party (“Other Party”) to investigate the breach or suspected breach of this clause. If the Other Party reasonably concludes the Party in Breach has breached this clause: (a) the Other Party may immediately terminate the Agreement without further liability by giving written notice, and (b) the Party in Breach shall indemnify, defend and hold harmless the Other Party against any Costs arising due to the breach.

27.6. Force Majeure. Neither Party shall be in breach of this Agreement nor liable for delay in performing, or failure to perform, any of its obligations pursuant to this Agreement if such delay or failure is caused by a Force Majeure Event. In such circumstances the affected Party shall be entitled to a reasonable extension of the time for performing such obligations. Either Party may suspend or terminate this Agreement immediately upon written notice if a Force Majeure Event occurs and has prevented the other Party from performing its obligations pursuant to this Agreement for four weeks and continues to do so.

27.7. Law and Jurisdiction. The Agreement and any disputes arising out of or in connection with it or its subject matter shall be construed in accordance with and governed exclusively by the laws of England. The Parties irrevocably agree the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with the Agreement or its subject matter.

27.8. Notices. Any notice given in connection with the Agreement shall be in writing to the recipient’s registered office address or for Yell to the Yell Notice Address and for you the email address on the Advertisement Order or any method of contact associated with your Yell Account. Notices shall be deemed to have been delivered:

a. Immediately if delivered in person before 5.00pm on a business day, otherwise on the next business day;

b. The business day after dispatch if sent by overnight courier;

c. Two business days after posting if sent by prepaid registered post; or

d. Immediately upon transmission if sent by email before 5.00pm on a business day otherwise on the next business day.

27.9. Privacy Policy. The Privacy Policy for Advertisers located at https://business.yell.com/legal/privacy-policy-advertisers/ is hereby incorporated as a Schedule to these Conditions.

27.10. Relationship between the Parties. The relationship between you and us shall not be that of partners, agents, or joint ventures for one another, and nothing contained in the Agreement shall be deemed to constitute a partnership or agency agreement between them for any purposes.

27.11. Severability. If any provision of the Agreement is held by a court of competent jurisdiction to be invalid or unenforceable for any reason, that provision will be severed from this Agreement and the remainder of the Agreement shall continue in full force and effect to the maximum extent permitted by law.

27.12. Successors. This Agreement shall be binding upon the Parties and their respective successors and assigns.

27.13. Survival. Each indemnity, disclaimer, warranty, undertaking as to defence, undertaking as to confidentiality and release in the Agreement, and agreement as to jurisdiction and governing law, shall survive the expiry or termination of the Agreement. All obligations and debts incurred pursuant to the Agreement prior to its termination or expiry shall survive the expiry or termination of the Agreement.

27.14. Third Parties. Nothing in the Agreement, express or implied, confers upon any third party any right, benefit or remedy under or by reason of the Agreement, the Contracts (Rights of Third Parties) Act 1999 or otherwise.

27.15. Variation. No variation, modification or waiver of any provision in the Agreement nor consent to any departure by any Party from any such provision, shall be effective unless in writing and signed by the Parties.

27.16. Waiver. A failure or delay by either Party to enforce any right or remedy available under this Agreement shall not constitute a waiver of such right or remedy or a waiver of other right or remedy. If either Party waives any specific obligation or liability under this Agreement, such waiver will not extend to any other obligations or liabilities under this Agreement.

SOLUTIONS SERVICE RULES

1.Definitions.

Build Fee means the fee payable for the design and set up of a Website which shall apply across the relevant Solution Tiers as set out in the Confirmation of Order.

Business Profile means online profiles for your business, including a Google Business Profile.

Extended Distribution means a service whereby your Business Particulars will be published on web pages including third party websites; social media websites; and local online directories. Such third parties may include: Google, Facebook, TripAdvisor, and Waze.

Local SEO or Local Search Engine Optimisation means the Service where we provide strategies, techniques and tactics to help increase the visibility of your Website in the results pages of internet search engines, as more fully described in paragraph 9, below.

Solutions are integrated digital marketing programs that combine a blend of features aimed at delivery against a particular business need focusing on presence, performance, and service support. Our experts will work with you to understand your business and recommend one of our flexible Solutions that will be tailored to your specific needs.

Support and Service refers to the level of ongoing support, assistance, guidance and optimisation we will provide depending on the Solution level purchased. Accelerate solutions have ongoing reviews, management, and optimisation.

Website means a Service which includes building, hosting, and maintaining a website according to the applicable Solution Tier.

Yell Ads means a Yell.com Prominence Advert.

The Solution levels are: (a) Activate; (b) Amplify; and (c) Accelerate.

2. Capitalised terms in these Solutions Service Rules shall have the same meaning as set out in the Conditions.

3.  Where there is any conflict between these Solutions Service Rules and the Conditions, these Solutions Service Rules shall prevail.

4. Save as otherwise set out in these Solutions Service Rules each Service comprised within a Solution shall be subject to the Service Rules applicable to that Service.

5. Activate

a. Activate is an online presence Solution designed to be the foundation for your marketing including Yell Ads.

b. The Activate Solution comprises:

At Tiers 1 and 2

  • Presence and Reputation:
    1.  Business Profile;
    2. Extended Distribution;
    3. Yell Ads;
    4. Yell Messaging and jobs;
    5. Reviews; and
    6. Social linking
  • Service and Support:
    1. Week 1 review and access to the Yell for Business app to manage your account easily;
    2. Yell for Business app with performance analytics as set out in Clause 23; and
    3. Reactive support – we are only a phone call away if you need us.

c. Notwithstanding the definition of Service Commencement Date and any terms to the contrary in the Feature Service Rules in the Conditions, the Service Commencement Date for the Activate Solution shall be the date of the Confirmation of Order. If you are a new customer, we will begin to invoice for the Amplify Solution the next Business Day after the Confirmation of Order. For existing customers, the invoice date for the Activate Solution will align with the existing invoice date of the other Services you are billed for.

d. The Activate Solution will be provided with an Initial Period of 12 months from the Service Commencement Date. After the Initial Period the Solution will be subject to a Monthly Rolling Term.

6. Amplify

a. Amplify is an advanced level presence Solution including Yell Ads and a professional website designed and built to convert.

b. The Amplify Solution comprises:

At Tiers 1, 2 and 3

  • Presence and Reputation:
    1. Business Profile;
    2. Extended Distribution;
    3. Yell Ads;
    4. Yell Messaging and jobs;
    5. Reviews; and
    6. Social linking
  • Service and Support:
    1. A Solution tune-up;
    2. Build optimisation;
    3. Week 1 review; and
    4. Yell for Business app with performance analytics as set out in Clause 23
      (Performance).

At Tier 1
Smart Website Standard

At Tier 2
Smart Website Advanced

At Tier 3
Smart Website Premium

c. Notwithstanding the definition of Service Commencement Date and any terms to the contrary in the Service Rules in the Conditions, the Service Commencement Date for the Amplify Solution shall be the date of the Confirmation of Order. If you are a new customer, we will begin to invoice you for the Amplify Solution the next Business Day after the Confirmation of Order. For existing customers, the invoice date for the Amplify Solution will align with the existing invoice date of the other Services you are billed for.

d. The Amplify Solution will be provided with an Initial Period of either 4 or 12 months from the Service Commencement Date. Where your Amplify Solution is subject to a 4-month Initial Term, a Website Build Fee will be chargeable in addition to the monthly Charge. The Initial Period for your Amplify Solution will be set out in the Order Form. After the Initial Period the Solution will be subject to a Monthly Rolling Term.

7. Accelerate

a. Accelerate is a comprehensive marketing Solution to showcase your brand and generate leads including a Website and ads across search, social and Yell.

b. The Accelerate solution comprises:

At Tiers 1, 2 and 3

  • Presence and Reputation:
    1. Business Profile;
    2. Extended Distribution;
    3. Yell Ads;
    4. Yell Messaging and jobs;
    5. Reviews; and
    6. Social linking
  • Service and Support:
    1. Regular performance reviews;
    2. Quarterly account management;
    3. Week 10 check-in and build optimisation; and
    4. Yell for Business app with performance analytics as set out in Clause 23
      (Performance).

At Tiers 1, 2 and 3

Performance:

i. Smart Performance – paid ads across search and social channels

At Tier 1

Smart Website Standard or Landing Page

At Tier 2

Smart Website Advanced or Landing Page

At Tier 3

Smart Website Premium or Landing Page

c. Notwithstanding the definition of Service Commencement Date and any terms to the contrary in the Service Rules in the Conditions, the Service Commencement Date for the Accelerate Solution shall be the date of the Confirmation of Order. If you are a new customer, we will begin to invoice for the Accelerate Solution the next Business Day after the Confirmation of Order. For existing customers, the invoice date for the Accelerate Solution will align with the existing invoice date of the other Services you are billed for.

d. The Accelerate Solution will be provided with an Initial Period of either 4 or 12 months from the Service Commencement Date. Where your Accelerate Solution is subject to a 4-month Initial Term, a Website Build Fee will be chargeable in addition to the monthly Charge. The Initial Period for your Accelerate Solution will be set out in the Order Form. After the Initial Period the Solution will be subject to a Monthly Rolling Term.

8. Amplify and Accelerate may purchase Local SEO for their Website either at the time you purchase the Solution, or as a subsequent bolt on.

9. Amplify (Tier 3) and Accelerate (Tiers 2 and 3) may purchase a Custom Design Bolt On for their Website at the time you purchase the Solution.

10. Custom Design will be provided with an Initial Period of either 4 or 12 months from the Service Commencement Date and the Custom Design Bolt-on Build Fee shall be payable in advance of the Service Commencement Date.

11. We will only start building your Custom Design Website once you have provided us with the Content that we request from you.

12. Custom Design Bolt on shall comprise:

a. In depth consultation with our web designers to create a design brief

b. Fast, high quality build, review and go live process

c. Up to 15 custom webpages designed by a specialist

13. Upon termination or expiry of the Agreement for any reason, the Charges and/ or Build Fee shall not be refundable if you do not proceed such that your Website is not published.

14. Local SEO shall comprise:

a. Assistance with completing the Local SEO checklist, including keyword/ phrases research and selection;

b. Developing web pages with the objective of helping to enhance and optimise the rankings and prominence of your Website in the results pages of internet search engines including by:

i. Editing various html tags and page content to submit to selected search engines and directories;

ii. Editing or creating your Website content; and

iii. Creating Content for the Website as required.

c. Optimising your Website for multiple word keywords, for the avoidance of doubt, not for single keywords or generic words; and

d. Onsite implementation for your Website which may include (amongst other things): page optimisation; schema mark-up; blog posts; page content update; and quarterly audits.

15. You authorise Yell to automatically implement SEO updates to your Website.

16. Local SEO shall be automatically expired, terminated, or suspended concurrent with any such change in the status of the associated Website.

17. In accordance with Clauses 16.4 and 23.2 of the Conditions, you acknowledge that any indication of performance or ranking of a Solution is indicative only and not a guarantee of any future results you may experience.

 

FEATURE SERVICE RULES

INDEX OF SERVICE RULES 
  Service name Service description
A. PACKAGES Packages combine our most popular products at discounted rates. Please see your Advertisement Order for details of Package contents and discounts.
B. CALL COUNTER Call Counter services are used to measure the effectiveness of your Advertisement; they are typically not itemised on your Advertisement Order.
C. CALL RECORDING Call Recording services are used to measure the effectiveness of your Advertisement; they are typically not itemised on your Advertisement Order.
D. REPUTATION MANAGER Reputation Manager lets you promote and manage your business’s online reputation; this service was introduced after and building on the success of Connect.
E. CONNECT Connect lets you promote your business’s online reputation; this service was typically made available before we introduced Reputation Manager.
F. COST PER CALL Cost Per Call is a metric for measuring the effectiveness of your Advertisement and charging for it accordingly.
G. DOMAIN NAME REGISTRATION Domain Name Registration is a way for you to register and manage domain names for your business’s website; this is typically offered as part of Yell Websites services.
H. FREE LISTING (YELL.COM ONLY) Free Listings give your business a free profile on Yell.com, which may be upgraded to a Yell.com Prominence Advert at a later time.
I. PAY PER CLICK Pay Per Click (PPC) allows you to set up and manage promotion of your business on search engines and including PPC Resale for Google Ads and Bing Ads.
J. YELL.COM PROMINENCE ADVERTS Prominence Adverts let you promote your business on the Yell.com online business directory. Please see your Advertisement Order for details of Result Priority levels (e.g. Sponsored Listings, or Local Presence).
K. SEO Search Engine Optimisation involves our optimising your website to get it ranking higher in search engine results.
L. SOCIAL ADVERTISING Social Advertising lets you promote your business on social media e.g. Facebook. Please see your Advertisement Order for details of your social media campaigns.
M. YELL AGENCY SOCIAL ADVERTISING Yell Agency Social Advertising is a bespoke social media advertising service. Please see your Advertisement Order for details of your social media campaigns.
N. VIDEO Video marketing is a video production service giving you a finished video that you can use to promote your business online.
O. DISPLAY Display advertising lets you promote your business by placing banner advertisements on some of the UK’s most popular websites.
P. YELL.COM DISPLAY Yell.com display advertising lets you promote your business by placing banner advertisements on Yell.com.
Q. YELL WEB BUILDER Yell Web Builder is a free tool allowing you to build your own website, which may be upgraded with additional services at a later time.
R. YELL WEBSITE Yell Website is a website design service.
S. SMART PERFORMANCE Smart Performance is a blended media solution which simplifies the complexity of managing six digital channels into one to harness the power of these major brands.
T. YELL MESSAGING & YELL MESSAGING ADVANCED Yell Messaging enables you to communicate with prospective customers through messages.

Last Updated on 23rd February 2024