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Smart Performance

Smart Performance is available as part of the following
digital marketing solutions:

Drive more customers to your business with our unique blended advertising solution
Smart Performance from Yell

Smart Performance

Smart Performance across multiple channels

Smart Performance is available as part of the following digital marketing solutions:

Drive more customers to your business with our unique blended advertising solution

Why choose a Yell solution?

Yell offers several tried-and-tested solutions that are tailored to your business and packed full of features to help you achieve your goals, including: 

Improve your brand presence with up-to-date online profiles on up to 48 major platforms1 and a professional website powered by innovative Wix technology

Drive leads with highly targeted advertising campaigns across Yell, Google, Facebook, Instagram & more

Apply for customer jobs, request payments, manage reviews, post on social media, and reply to customer messages - all from one app

Ongoing help, support and guidance to help you get the most out of your solution

Your website needs visitors

Having a great website without driving visitors to it is like owning a sports car with no petrol.

Every day your website goes without visits is another day you're not making the most of your investment.

With so many different digital marketing channels to choose from it's hard for any business owner, no matter what their digital skills, to identify, set up and manage the channels that will work best for their business.

Smart Performance award badge

Your website needs visitors

Smart Performance award badge

Having a great website without driving visitors to it is like owning a sports car with no petrol. Every day your website goes without visits is another day you're not making the most of your investment.

With so many different digital marketing channels to choose from it’s hard for any business owner, no matter what their digital skills, to identify, set up and manage the channels that will work best for their business.

Did you know... When comparing the results of Smart Performance customer campaigns to standalone PPC campaigns during the same timeframe, Smart Performance more than doubled the value returned by reducing average cost per click by 65% and improving average click-through rates by 230%2

How to attract customers

  • Pay-Per-Click (PPC) - promote your business in the search results pages of Google and Bing to attract users who are searching for terms relevant to your products and services
  • Social media advertising – advertise your products on popular social media channels such as Facebook and Instagram so that they show in the feeds of your desired audience
  • Display advertising – present eye-catching banner adverts to users as they browse websites and use apps across the Google Display Network and Facebook Audience Network
Smart Performance - Social - Display - Search

What you get with Smart Performance

Smart Performance is a fully managed blended advertising solution that drives clicks to your website and calls to your business using social media, search and display advertising, all working together to help maximise the return on your investment.

Our best-in-class technology enables advert creation across all channels in minutes

State-of-the-art processes mean we can set your campaigns live quicker than ever before

Innovative machine learning optimises budget daily across channels to help deliver the best results

Feature Smart Performance
Channels Search Google Search
Microsoft Advertising
Social Facebook
Instagram
Display Google Display Network
Facebook Audience Network
Budget Shared across all of your chosen channels
Daily bid and budget optimisation
Creatives Instant ad creation across all channels
Ad consistency across all channels
Unlimited ad amendments and refreshes
Targeting Highly relevant and focused keywords on Search
Target by age, gender, location and interests on Social
Target by interests and audiences on Display
Conversion Tracking Call Tracking
Call Recording
On-Site Conversion Tracking - including contact form submissions, email hyperlink clicks and brochure downloads
Ad Extensions (Search) Call Extensions
Sitelinks
Reporting Unified reporting across all chosen channels
Access to an online dashboard with stats updated daily
Monthly summary reports by email

* Monthly charges displayed are inclusive of campaign management fees

Feature Smart Performance
Channels Search Google Search
Microsoft Advertising
Social Facebook
Instagram
Display Google Display Network
Facebook Audience Network
Budget Shared across all of your chosen channels
Daily bid and budget optimisation
Creatives Instant ad creation across all channels
Ad consistency across all channels
Unlimited ad amendments and refreshes
Targeting Highly relevant and focused keywords on Search
Target by age, gender, location and interests on Social
Target by interests and audiences on Display
Conversion Tracking Call Tracking
Call Recording
On-Site Conversion Tracking - including contact form submissions, email hyperlink clicks and brochure downloads
Ad Extensions (Search) Call Extensions
Sitelinks
Reporting Unified reporting across all chosen channels
Access to an online dashboard with stats updated daily
Monthly summary reports by email

* Monthly charges displayed are inclusive of campaign management fees

How does Smart Performance work?

Smart Performance uses machine learning to monitor click volumes, conversion rates and cost per click to ensure budget
is optimised for quality clicks and continues to optimise over time, helping you get the best return on investment.

Your budget is spread across each of the different digital channels

Technology monitors click volumes,
conversion rates and cost per click

Budget spent on each channel will be adjusted accordingly to get the best clicks

Yell is a badged partner of leading global technology providers in order to deliver the best possible advertising results for its customers.

Google Partner

Google

Yell is one of the largest Google Partners in the UK, retaining our badged status for many years. The Google Premier Partner badge is awarded to companies with proven Google Ads skills and expertise, with Yell specialising in search & display ad campaigns.

Microsoft Partner

Microsoft

Yell has been a certified Microsoft Advertising Elite Channel Partner program for several years, in recognition of our in-depth understanding of the search advertising landscape and Microsoft Advertising solutions.

Facebook Partner

Meta

Being a Meta Business Partner (formerly Facebook Business Partner) means we have been officially recognised for our ability to help businesses grow and for demonstrating expertise in campaign management and more with Meta technologies.

Get started with a Smart Performance blended advertising campaign today

Are you an existing customer looking for support? Visit our support hub

Get started today

Call us 0800 777 445

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Fri 8:30am-5:30pm


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Are you an existing customer looking for support? Visit our support hub

We make local digital marketing easy

Our aim is simple - to help your business thrive by saving you time and money. We do this through innovative advertising solutions that work together to help deliver more leads and ultimately more customers.

local knowledge

Local knowledge

For over fifty years we’ve supported UK businesses across every industry and region - so we know what it takes for even the smallest local business to win big

 Digital expertise

Digital expertise

To deliver the best possible results, Yell works with major technology providers like Amazon, Apple, Google & Wix, and we're badged partners of Google, Meta & Microsoft.

Easy process

Easy processes

We offer a fully managed one-stop solution for all your marketing needs. You can also manage your business on the go with our Yell for Business app

1. While Yell will distribute your business data to its syndicated network partners (subject to certain conditions), we cannot guarantee that your data will appear across all networks due to individual network restrictions and algorithms
2. Yell internal data 2020 (based on over 900 customers)