Social media advertising
Social media advertising
Promote your business on the world’s most popular social media networks
Attract new customers with social media
With a captive audience comprising much of the UK population, you can be certain that potential customers are browsing social media networks nearly every day. So if you’re not advertising on social media, and only relying on single advertising channels such as PPC or Display advertising to drive visits to your website, you're potentially missing out on more customers every single day.
However, setting up and managing ad campaigns on social media can be complex, time-consuming, and expensive if you're not an expert.
Attract new customers with social media
With a captive audience comprising much of the UK population you can be sure your potential customers are using social media nearly every day. Therefore, if you’re not advertising on these platforms and are instead relying solely on search engines for your website visits you are missing out, every single day.
However, advertising on social media can be complex and time consuming – and expensive - if you don’t know what you are doing.
Did you know... 73% of internet users used FB in the last month1
A safe pair of hands
Being a Meta Business Partner (formerly Facebook Business Partner) means we have been officially recognised for our ability to help businesses grow and for demonstrating expertise in campaign management and more with Meta technologies.
A safe pair of hands
Being a Meta Business Partner (formerly Facebook Business Partner) means we have been officially recognised for our ability to help businesses grow and for demonstrating expertise in campaign management and more with Meta technologies.
Introducing Smart Performance
We can help get your business seen on Facebook and Instagram, two of the world’s most popular social media networks.
However, we now only sell Social advertising as part of our innovative Smart Performance solution, as the returns are proven to be far greater than Social advertising alone. Smart Performance is a fully managed multi-channel advertising solution that helps drives clicks to your website using social media, search and display advertising, working together to maximise the return on your investment.
Facebook advertising reach calculator
Find out how many potential local customers you could reach with a Facebook ad campaign
What you get with Smart Performance
| Feature | Smart Performance | ||
|---|---|---|---|
| Monthly Cost (ex.VAT) | From £300* | ||
| Channels | Search | Google Search |  |
| Microsoft Advertising | |
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| Social | |
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| Display | Google Display Network | |
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| Facebook Audience Network | |
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| Budget | Shared across all of your chosen channels | |
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| Daily bid and budget optimisation | |
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| Creatives | Instant ad creation across all channels | |
|
| Ad consistency across all channels | |
||
| Unlimited ad amendments and refreshes | |
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| Targeting | Highly relevant and focused keywords on Search | |
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| Target by age, gender, location and interests on Social | |
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| Target by interests and audiences on Display | |
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| Yell.com retargeting | |
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| Previous website visitor retargeting | |
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| Conversion Tracking | Call Tracking | |
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| Call Recording | |
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| On-Site Conversion Tracking - including contact form submissions, email hyperlink clicks and brochure downloads | |
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| Ad Extensions (Search) | Call Extensions | |
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| Location Extensions | |
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| Sitelinks | |
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| Reporting | Unified reporting across all chosen channels | |
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| Access to an online dashboard with stats updated daily | |
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| Monthly summary reports by email | |
||
* Monthly charges displayed are inclusive of campaign management fees
| Feature | Smart Performance | ||
|---|---|---|---|
| Monthly Cost (ex.VAT) | From £300* | ||
| Channels | Search | Google Search |  |
| Microsoft Advertising | |
||
| Social | |
||
|
|||
| Display | Google Display Network | |
|
| Facebook Audience Network | |
||
| Budget | Shared across all of your chosen channels | |
|
| Daily bid and budget optimisation | |
||
| Creatives | Instant ad creation across all channels | |
|
| Ad consistency across all channels | |
||
| Unlimited ad amendments and refreshes | |
||
| Targeting | Highly relevant and focused keywords on Search | |
|
| Target by age, gender, location and interests on Social | |
||
| Target by interests and audiences on Display | |
||
| Yell.com retargeting | |
||
| Previous website visitor retargeting | |
||
| Conversion Tracking | Call Tracking | |
|
| Call Recording | |
||
| On-Site Conversion Tracking - including contact form submissions, email hyperlink clicks and brochure downloads | |
||
| Ad Extensions (Search) | Call Extensions | |
|
| Location Extensions | |
||
| Sitelinks | |
||
| Reporting | Unified reporting across all chosen channels | |
|
| Access to an online dashboard with stats updated daily | |
||
| Monthly summary reports by email | |
||
* Monthly charges displayed are inclusive of campaign management fees
Find out how social media advertising works
With social media advertising, you’re placing your adverts within social media feeds, such as Facebook or Instagram. Your ads can use a range of different formats, from simple text to videos or creative animations, and will be marked with an ‘ad’ or ‘sponsored’ icon.
Though many big brands use social media advertising, it’s a valuable and affordable marketing channel for small businesses too. It’s ideal for targeting specific audiences, increasing your reach, promoting offers, and launching new products. All in all, social ads are a great way to build awareness of - and drive web traffic to - your business.
Though social ads appear within users’ social media feeds, they behave slightly differently to regular, non-sponsored social posts. Normal posts that you make on your channels will generally only appear in the feeds of your existing followers, limiting you to current customers and fans of your brand. Social ads, however, are based on user demographic information like location, age, interests and so on, meaning your ads can be displayed to people who may not necessarily be following - or even previously aware of - your business or company. This makes social media advertising a great way to expand your existing social reach and find new potential customers. Social ads are conceptually very similar to display ads; the difference being that they appear on social networks rather than across the internet.
Many social networks allow for a choice between a CPM (cost per mille) fee structure where advertisers pay a fee for a certain number of impressions, or a pay-per-click structure where you pay the social network a fee every time someone clicks on your advertisement.
There are many reasons you should be investing in social media ads - here are just a few:
- Popular - there’s no denying the increasing popularity of various social media networks, each of which appeals to a different demographic and provides an excellent space to reach your audience. Plus, these audiences are highly engaged, spending many hours a week on their chosen network
- Targeted - not only can you pick the social network that most suits your product or audience, but within that channel, you can also carefully target your ads to users based on specific features from location to hobbies. As a result, you’re appealing to the right people in the best locations online and not wasting ad spend on an audience that isn’t relevant to your offering
- Measurable - as with a variety of online advertising, you can easily track the success of your ads, giving you the freedom to tweak, rework or provide more budget as you go
Want a Premier service tailored to your exact needs?
At the Yell Agency we combine the knowledge we have about your business with our advanced digital marketing skills to design bespoke online marketing campaigns for your business (minimum spend applies).
Get started today
Are you an existing customer looking for support? Visit our support hub
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We make local digital marketing easy
Our aim is simple - to help your business thrive by saving you time and money. We do this through innovative advertising solutions that work together to deliver more leads and ultimately more customers.
Local knowledge
For over fifty years we've supported UK businesses across every industry and region - so we know what it takes for even the smallest local business to win big
Digital expertise
To deliver the best possible results, Yell works with major technology providers like Amazon, Apple, Google & Wix, and we're badged partners of Google, Meta & Microsoft
Easy processes
We offer a fully managed one-stop solution for all your marketing needs. You can also manage your business on the go with our Yell for Business app
1. Hootsuite 2020