Google+ has about 2.2 billion user accounts and even up to a year ago Google+ was making updates to their platform, so it may have come as a shock to some regular users that it will be closing in April 2019. Even though Google+ has a high number of user accounts it is estimated that […]
Since its launch in 2011, Google+ has not been a flier. I think we can all admit that now. The trouble is, we’re all still at the mercy of the company’s INFINITELY more successful search engine. And Google likes to feature its own pages (like maybe your Google+ business profile) high up in search results. […]
NAP is an acronym for Name – Address – Phone Number and to improve your business’s chance of ranking high in the search engines, the way that these are represented needs to be consistent.
As a tradesperson – such as a plumber, electrician, carpet fitter, central heating engineer, builder, or carpenter – your most likely audience will be from your local area. So the best social media channel for you is one that customers nearby can find your business easily. Trust is also important for customers hiring a tradesperson, so you’ll see a […]
Social media can seem like a minefield to the uninitiated, but is becoming more and more crucial for businesses of all kinds. This handy social media jargon buster should help you understand some of the most common networks and terms. Want some practical advice on getting started on social? Take a look at my previous […]
Welcome to the last instalment in our series on social media shareability; where we’ve discussed creating content that encourages people to share your brand and buy from you over your competitors. This article’s topics are about the titles you choose, playing into timeliness and trends, and how to use emotion in most kinds of marketing. Missed […]
Welcome back to our series on content marketing and social media shareability. In our last instalment we learned the basics; how to make content that is shareable and digestible. Now we are going to move on to three key aspects of creating content and making your content marketing a winning aspect of your daily business […]
Unless you have been living under some kind of large mineral deposit for an extended period of time, you will be aware of social media. Social media presence and engagement has never been more important. A great way to help get your name out there is to create informational or otherwise useful shareable content to feature […]
With the increasing popularity of social media in business there is now a requirement to be able to analyse this traffic and determine it’s true value. SEO is changing and social signals are clearly influencing rankings, the difficulty is to track these signals especially now that search engines are always evolving at a faster pace. […]
In many ways, Google Plus is similar to Facebook, but it has various additional features which make it useful for business. Here are some of the reasons you should consider starting a Google Plus page for your business: Better SEO results. Google Plus pages are automatically indexed on the Google search engine, which tends to […]