2017 saw online content creation absolutely explode, chiefly due to the increased ease which people can share new and interesting things with the world. Technical developments have made social content sharing accessible to all budgets and skill levels – for both businesses and individuals alike! There are numerous ways in which the content creation sphere […]
Halloween has become a huge event in the UK, with consumers spending over £300 million on Halloween products according to Mintel research. Any popular season or special event is the perfect opportunity to ramp up your social media engagement, and the best thing is that you don’t have to sell Halloween items to make the […]
The thing about opportunity cost is that it is the one thing most business people never stop to consider. The problem with that is if you don’t think about it, or cultivate a deep understanding of it, your business will never reach its potential. The downside to an understanding is that it can bind us […]
I wrote recently about the video display changes Facebook has made. I’m not going to revisit that, you can read the article HERE. What it made me think about was that it is now more important than ever to not make an annoying business video. In truth, it’s now vital that the videos we make […]
Why Am I Picking On Middle Managers? I’m not, but I do want to ask some searching questions. I want you to answer those questions. Normally in one of my articles I have suggestions, ideas and advice to offer, based upon my own experience or upon my academic studies. Not today. I just want to […]
Have you noticed the changes on your Facebook newsfeed? I’m talking about the way videos play back. The changes are recent and have instantly become controversial. I want to take a quick look today, at what the changes are; what are mid-roll adverts and what’s going on with the sound? Then we can examine why […]
The festival season is in full swing for another year. Many of us realise that this can be a lucrative business opportunity, but it is also a lot of hard work. The question I see being asked, especially among small businesses, is… Is it worth it? So in this article I’m going to take a […]
It’s my brother’s birthday. You don’t care, I know. But the point is that I forgot. I forgot my Brother’s birthday because I’m a bad person. Moonpig did not forget. They sent me a reminder and asked if I wanted to send a card and a gift. This got me thinking about opportunities that I […]
Last time I wrote about why you might decide to appear and talk in your business video. Leading on from that I wrote about how you should prepare. This time we need to talk about how you will perform on the actual day of the video shoot. When planning a video with a client this […]
When you have your business video made one of the things you need to decide is if you are going to appear in it. You then need to decide if you are going to speak. There are many different reasons why you may want to. I want to look at whether it is a good […]