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Abi ClowesTwitter

With over eight years' B2B/B2C experience, Abi heads up the marketing team at email marketers Pure360. A modern marketer Abi believes in creating dialogue and relationships. She has redeveloped numerous websites, improving the user experience, content & SEO searchability, from smaller start ups to the Sony Ericsson ecommerce site.

Facebook Graph Search – What It Means for Online Marketers

The latest thing that Facebook have launched is called Graph Search – their explanation of it is here  . It seems to be rocking the boat in only ways that Facebook can with its users, their number one gripe being privacy or lack of it. I’ve looked into it myself and have to say as […]


How to Know What Website Content Is Proving Popular

Our revamped website design has been live for a month now so instead of just assuming that it is doing wonderful things for us, we’re taking a detailed look at what is working and what’s not. This doesn’t have to be a lengthy process, you can do it internally and with very low cost tools […]


How to Plan Your Online Marketing in 3 Steps

We’re in the last three months of our financial year so I am starting to think about planning our online marketing, for when the budget gets topped up. I thought it may be useful to run through some best practice advice for when you plan yours. 1. It’s never too early to plan! It’s usually […]


6 Must Do Website Content Types for 2013 – Part 2

As we’re all into week two of work and getting through our first full week, I’m covering the second part of my blogs on must do content types for this year. Last week I covered blogs (decent ones), infographics and video – if you missed it then check it out here. This week we have […]


Is Email Marketing an Escape From the Economic Downturn?

So despite the promised upturn of the economy, the recession has landed many smaller business leaders in a classic ‘Catch 22’ situation. Cutting marketing spend is used as a means to tighten budgets, yet survival through tough financial times depends on generating new business via techniques such as online marketing. Hmm tricky, smaller business marketers […]


6 Must Do Website Content Types for 2013 – Part 1

Welcome back from a hopefully rested break (or like me an over indulgent one that saw me heading to the gym like a cliché today). If you do anything on your website this year then make sure you have these content types covered this year… 1. Get a decent blog If your website is new […]


4 Online Marketing Predictions for 2013

We’re fast approaching the end of the year so it seems an apt time to give my predictions for online marketers in 2013. I try to be more realistic than blue sky when it comes to these things so don’t expect buzz words galore… 1.    Quality website content a must With the raft of Google […]


Learnings From Website #13 – Look Fantastic

This month’s learnings are taken from well known online beauty retailer Look Fantastic, if you’ve been on the site you’ll know they have a huge range of products which makes the use of their content varied and important for keeping their visitors engaged. Starting with the homepage – yes it is very busy but there […]


Make Social Media More Valuable to Your Online Marketing

Social media is becoming much more utilised in the online marketing mix now, so if you’re looking to use it in yours – make sure it’s valuable. By valuable I mean, know what the value is you’re getting from it. In its early days social was a buzz tool, marketers and start ups were using […]


Get Blogging – You Don’t Have to Be a Marketer to Write One

I spoke to a lovely girl today who had been given the task of running the social media for her company. She wasn’t in marketing and was a bit apprehensive about writing her first blog. I have heard the same thing many times from people who aren’t marketers, it’s like writing a blog is quite […]


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