Darren is an experienced copywriter and digital marketing expert. He has a strong background in journalism and has developed a keen interest in the relationship between words and data. When not writing, he can usually be found playing guitar, jogging in the sunshine or planning his next visit to the cinema.
Unless you’ve spent the last few weeks under a rock on some remote island, there’s a good chance you’ve heard some of the buzz around Pokemon Go. It’s the Pokemon game that fans of the series (many of them now in their early 30’s, myself included) have been waiting for, and it’s sent Nintendo’s stock […]
Wouldn’t marketing be a breeze if every visitor to your website followed the same orderly path through to a purchase? They click where you want them to click, fill in the form you want them to fill in, download and read the document you want them to read, and then they decide to give your business […]
Video is exploding in popularity. Gone are the days of mediocre data connections and gawping at buffer screens (EE played fantastically on the ‘buffer face‘ when introducing high speed mobile internet) and consumers are now able to stream video on demand, pretty much wherever they are, on whatever device they’re using. Thanks to YouTube, it’s easier […]
When it comes to the grinding wheel that is SEO, most of us are content with checking our keyword count, making sure our titles and sub-titles are in order, and adding fresh, valuable content on a regular basis. While all of those things are definitely a valuable contribution to your SEO efforts, there are some […]
My fellow writers, it’s time we faced a very harsh reality. The smartphone is mightier than the pen, and there’s very little we can do about it. We write for an audience who are spoiled for choice; overwhelmed by content on a daily basis that they can dismiss with a simple swipe of the finger […]
“Okay Google! What’s the capital of China?” It seems like every other week the ‘landscape of SEO’ is experiencing a dramatic overhaul. Whether it’s the celestial dawning of a new Apple product that promises to jumpstart the smartwatch market, or a mobile announcement from Google that seems to herald the end of civilisation, there’s always […]
Pay-Per-Click (or PPC) adverts are an excellent way to drive relevant, targeted traffic to your website or landing page. They may look simple, but with an effectively managed campaign there’s a lot going on in the background to make these nifty little ads appear at the most opportune moments, often at the very top of […]