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Edmund Marshall

Edmund MarshallTwitter

Ed is a Digital Marketing Executive for a leading retailer, with particular expertise in global and local Pay-Per-Click campaign management, and is a Google AdWords-certified professional with solid knowledge of Google Shopping and Affiliate marketing. Outside of work, his biggest claim to fame is achieving second place in the FIFA worldwide monthly gameplay rankings.

5 PPC Trends You Need To Know For 2018

Happy New Year to all! What a year it has been in the world of PPC with plenty of Google AdWords updates to test your knowledge – from new audience targeting to new features to help increase your workflow and improve your PPC campaigns. But what do we expect in 2018? Here I take you […]


The Biggest Google AdWords Updates In 2017

2017 showed us all that a lot can happen in a year. Another Royal Engagement was announced (congratulations to Prince Harry if you’re reading this), England qualified for the 2018 FIFA World Cup Finals in Russia and the UK came 15th in the Eurovision Song Contest. This is all riveting stuff but I know what […]


Find Out Why Your Google AdWords Ads May Not Appear

If you’re spending a lot of money on advertising through Google and you’re struggling to find your advert, read this article. There are a number of reasons why your PPC advert may not be showing. You’re not alone either, a lot of companies are in the same boat and are eager to see the goods. […]


How To Drive Store Visits Through PPC Advertising

Your PPC Search Advertising may not be showing you the complete story if you have a physical store or customer-facing offices. Most advertisers use the standard KPI’s for their AdWords campaigns such as number of phone calls, emails, form fills etc. but what about increasing footfall to your store? How would you even track this? […]


How To Optimise Your PPC Campaign Landing Page

Attracting a user to click on your PPC Search advert is a challenge itself, but what about once the visitor has clicked through and landed on your website? How do you convert that visitor into a customer? Here I take you through the fundamentals to a fully optimised landing page to increase your chances of […]


Understand The Key Types of Google AdWords Extensions

There are a number of different type of Ad Extensions you can utilise for your PPC Adverts. If you use ad extensions correctly it tends to have an uplift in users clicking through onto your advert. You don’t have to use the same ad extensions across your whole account, you can narrow them down to […]



Planning Your PPC Campaigns For Black Friday

Black Friday is no ordinary Friday. Deemed as one of the biggest phenomena in retail history, it’s a day which consumers love and where employees want to pull their hair out. But if executed correctly, companies can reap the rewards of a successful Black Friday. Using PPC is the quickest method to get your products […]


Understand The Different Types Of Pay-Per-Click Channels

When the average advertiser thinks of PPC (Pay-Per-Click), their mind normally jumps to PPC Search advertising, and it’s also very common for people to refer to PPC as Google Paid Advertising or Google AdWords. This is most likely due to the popular nature and age of the channel. NEWSFLASH! There are other types of PPC […]


What’s The Best PPC Keyword Match Type For Your Business?

When you first set up your PPC (Pay-Per-Click) Search campaign, you need to decide on what type of keyword approach you’re going to use within Google Adwords and which is best suited for your business. Normally, the average advertiser uses a mix of keyword match types dependent on their ultimate goal of the campaign. Are […]


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