If you’re a business owner, hopefully you’ve been using Google My Business to control how your website appears in search – managing your contact details, opening hours, photos and encouraging customers to leave you reviews. Doing so will make the Knowledge Panel for your business (the information box that appears on the right-hand side of […]
You may have already heard of the importance of local citations when it comes to SEO for the city or area where your business is based. In this article we’ll explain what they are, why they are such an important factor in local search, and how and where you can build them. So without further […]
Google Analytics is unquestionably a very powerful tool. It’s not so long ago that it would have seemed an impossible dream to be able to track who came to your website, what they looked at, and what actions they took during their visit. When you think about it, that is an amazing resource for gaining […]
HTTPS (the secure version of HTTP, the protocol which sends data between a browser and a website) is older than most people realise. It’s been around for two decades, though the number of websites using it on all their pages has been relatively low, until the last couple of years. You’ve probably noticed that many […]
SEO is an industry with plenty of jargon, and more terms are added all the time. If you’re unsure about certain phrases you’ve heard being used, or want a primer before talking to a developer or marketing agency you’ll be working with, this glossary should help. For each letter of the alphabet, we’ve taken a key […]
When you launch a new website, there are two free tools you should use immediately to monitor its performance: Google Analytics. This one should be obvious; most folks set it up early. Google Search Console (formerly Google Webmaster Tools). This is one is not as well known, so sometimes gets forgotten. But if you want […]
Almost certainly you’ve seen the quick answers box when doing a Google search – typically it’s a brief one- or two-sentence answer to your query, scraped from one of the pages that ranks high for your phrase, and placed above the regular search results. Here’s an example of the answers box shown for the search term […]
Digital marketing is one of the fastest moving industries anywhere. So whether you’re a professional marketer, or a business owner whose remit includes marketing, you need to be constantly reading expert advice and news on the latest innovations. Otherwise you’ll fall behind your competitors, or miss an opportunity you never knew existed. That’s all very […]
One area that differentiates highly successful businesses from those that stutter or fail is how cheaply that business can acquire quality customers in its growth phase. It is perhaps the single biggest marketing headache of any startup or small business. You’ve created a great product or service that was the reason you started the business […]
On 26 February 2015, Google announced via its Webmaster Central Blog that from 21 April, it would be expanding on mobile-friendliness as a ranking signal (an algorithmic change that was soon to be called ‘Mobilegeddon’). We’ve previously covered what this means for website owners, and how you can test your site for mobile friendliness, here. […]