Branding is an extremely complex issue, and is the subject of much confusion for small business owners, especially in the digital space. When most owners think of making changes to their brand, they envision hours spent scrutinizing logos and quibbling with graphic designers. In actual fact, your brand has implications far beyond the look and […]
We’ve already discussed a little about building communities through social media, some different methods to generate content, and how to cater to your audience’s needs. But what about generating viable leads from your social media pages? How do you take those comments and likes and turn them into sales? In truth, it’s rare for social […]
Before we say anything about social media, let’s be clear; this is not always going to be the highest converting channel for your sales funnel. You’re simply not going to see the massive click through and conversion rates you get with email, PPC or even organic search traffic. That is, at least as far as […]
David Ogilvy once said that, in the world of business, it’s useless to be a creative thinker unless you can also sell what you create. This sentiment is doubly true in the world of eCommerce. No matter how good your product is, it’s not going to sell in an online market place without great marketing […]
So you’ve got a great product that you’re proud of, a hand-picked target audience, and you’re all ready to start making sales online? Congratulations! Our first step is going to be to create a robust, informed business plan that paves the way to business success. First, we’re going to choose our selling strategy. Breaking in […]
eCommerce marketers know that they’re supposed to test their pages to find the optimal content for their target audience. However, many of us waste enormous amounts of time running tests that never seem to produce noticeable improvements. What are we doing wrong? Tell me if the following conversation sounds somewhat familiar to you: Marketer: “Boss, […]
I was inspired to write this post after experiencing a particularly great piece of customer service from the guys over at WASD Custom Keyboards this week. That sentence in itself should demonstrate to you how important customer service is to ecommerce businesses – the fact that people will go so far as to write blog […]
Did you ever stop to wonder why marketers like digital so much? When the internet first became ‘a thing’ in the world of commerce, somewhere around the early nineties, it wasn’t as if people immediately stopped listening to radio, watching TV and idly eyeing billboard ads on their way to work. Marketers valued the internet […]
The rise of the internet and the boom of digital technology that defines our modern market era has given the aspiring entrepreneur more tools and opportunity than ever before. Bedroom business builders are now able to leverage enough resources and expertise to compete with heavy-hitters in the mid-level marketplace. Technology has fanned the flame of […]