Multi-platform marketing is a form of digital marketing whereby you spread your marketing efforts across a number of platforms; social media, email, newsletters; instead of focussing on one specific platform, for example, Facebook or Twitter. In this guide, we’ll be focussing on social media platforms but the methods can be used across other platforms too. […]
You may have recently read our guide about the Instagram algorithm and how to make it work for your business. If you’re yet to sign up to Instagram as your business or brand, check out that information and use it in collaboration with this article. Growing any social media following organically can be challenging, but […]
Your online content needs to stand out from the crowd. Although today the UK population consumes more content online than ever before, their attention span is at an all-time low, so your first instinct may be to put out something eye-catching and attention-grabbing. But this doesn’t always have a positive effect on consumers. Experience shows […]
When you first start a business it’s likely you’ll want to keep both your social media presence and content fresh. And, typically, it’ll be easy, to begin with as you’ll have lots of things to say about your brand plus your products or service… but after a while, you might find things get a bit […]
Let’s delve into the mysterious subject that is algorithms. The term “algorithms” is often mentioned when discussing social media platforms. But you might be a little hazy on the facts around what an algorithm is or how they work, let alone how they can even benefit your business or brand. What Exactly is an Algorithm? […]
It’s most likely that you already use social media to promote your business, but you may not be seeing the results you want – or it might be taking a lot of time out of your daily schedule in order to keep on top of the endless stream of interactions. Maximising your social media schedule […]
Collaborative Co-working Collaborative working may be a new term you’ve not encountered before. Or it may be a phrase you’ve heard but you’re not entirely sure what it actually means. But in essence collaborative working typically means all parties working on a shared project can work separately, and even remotely, and still have access to […]
What’s New in Marketing? Marketing and promotion funnels can often seem out of date or irrelevant or even, after a while, may just stop working completely which can leave you feeling helpless. Especially when you’ve no doubt invested time, money and effort into seeking more business. Innovative methods of marketing are becoming increasingly available to […]