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Liz Randell

Liz RandellTwitter

Liz has been dedicated to creating content since 2009, writing on both a personal and professional level for a varied client base, ranging from business start-ups to international brands. Using both type and language are an integral part of the creative process Liz uses to compile content for both online and offline platforms.

9 PPC Mistakes That Will Disapprove Your Google Ads

It’s an awful feeling when you log into your Google Ads account and you see the dreaded error notification. After all, you’ve decided what your ad should include, fully researched your keywords, planned your message and managed to fit it all into the character limit, but yet it’s still somehow been disapproved. Unfortunately, it’s all […]


Digital Marketing Trends in 2020

Shake up your digital marketing strategy this year with these top twenty in 2020 digital marketing trends. Voice Search and Conversational AI – is code which can offer personalised and instant responses to web queries which give the user answers and information as required adds up to a better UX. Personalisation – includes using targeted […]


How to Make the Most of Multi-Platform Marketing Campaigns

Multi-platform marketing is a form of digital marketing whereby you spread your marketing efforts across a number of platforms; social media, email, newsletters; instead of focussing on one specific platform, for example, Facebook or Twitter. In this guide, we’ll be focussing on social media platforms but the methods can be used across other platforms too. […]


3 Easy Ways to Grow Your Instagram Followers in 2020

You may have recently read our guide about the Instagram algorithm and how to make it work for your business. If you’re yet to sign up to Instagram as your business or brand, check out that information and use it in collaboration with this article. Growing any social media following organically can be challenging, but […]



8 Social Media Ideas to Rejuvenate Your Online Presence

When you first start a business it’s likely you’ll want to keep both your social media presence and content fresh. And, typically, it’ll be easy, to begin with as you’ll have lots of things to say about your brand plus your products or service… but after a while, you might find things get a bit […]


How to Make the Instagram Algorithm Work for Your Business

Let’s delve into the mysterious subject that is algorithms. The term “algorithms” is often mentioned when discussing social media platforms. But you might be a little hazy on the facts around what an algorithm is or how they work, let alone how they can even benefit your business or brand. What Exactly is an Algorithm? […]


5 Ways to Maximise Your Social Media Schedule

Soup Up Your Social Media Schedule It’s most likely you already use social media to promote your business but you may not be seeing the results you want, or it might be taking a lot of time out of your own schedule in order to keep on top of the endless stream of interactions. Maximising […]


6 Tools to Support Collaborative Working

Collaborative Co-working Collaborative working may be a new term you’ve not encountered before. Or it may be a phrase you’ve heard but you’re not entirely sure what it actually means. But in essence collaborative working typically means all parties working on a shared project can work separately, and even remotely, and still have access to […]


Why Every Small Business Owner Should Use Experiential Marketing

What’s New in Marketing? Marketing and promotion funnels can often seem out of date or irrelevant or even, after a while, may just stop working completely which can leave you feeling helpless. Especially when you’ve no doubt invested time, money and effort into seeking more business. Innovative methods of marketing are becoming increasingly available to […]


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