Banner ads (or display ads) are visual adverts placed on websites that potential customers are likely to be browsing. They come in a wide variety of formats and sizes, and can contain everything from text and images to animations, video and audio. Banner Advertising often works well with Pay-Per-Click Advertising as an effective way to drive relevant & targeted traffic to your website, and to ensure your business is at the front of consumers’ minds when they are searching online.
What are banners? Banners are the picture adverts that appear on some webpages; they could appear almost anywhere on any site, they could be animated, they could have sound, they could expand to a short video clip and very soon they could be a combination of all those things. How does it work? Most websites […]
Engaging your audience (Part 1) What’s next? You’ve got a customer interested and they want to find out more, depending on what options you’ve given them, they can call, email or visit your website. I would always prefer to do my research on-line and so do 77% of internet users (ONS, August). They’re forming an […]
Awareness and engagement The first question you really need to ask yourself is, ‘where are my potential customers going to see my advert?’. If the answer leads you to advertise in the local newspaper or on billboards then the next question you need to ask yourself is, ‘how will my potential customers engage with my […]