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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How to Optimise Your Videos for YouTube Success

Are you producing videos to promote your business, or planning to start filming content to share online? An ever-increasing number of businesses have realised the benefits of video for marketing. With more and more video content being uploaded online every day, it’s essential to know how to optimise your videos for YouTube success in order […]


5 Key Rules for Copywriting Beginners

Promoting yourself with great copy can be the key to awesome marketing, but it’s often an aspect that sadly gets overlooked. I totally get it. Putting a marketing message together and getting it right can be a daunting prospect to the uninitiated. Using the right words in the right places can have your ideal clientele […]


How To Create Your Free Business Listing & Profile Pages on Yell.com

Register and Claim Your Free Business Listing and Profile Pages Today Your free business listing on Yell.com includes a set of Profile Pages, giving you the ability to display detailed information about your business that potential customers will find useful, and making it easier for customers to find the services you provide via Yell.com and search engines like Google. This […]


How To Create A Facebook Page For Your Business

Lots of people see Facebook as a personal social media platform to chat with friends, post their holiday photos, do online shopping, and maybe even play games. You can do all of that on Facebook of course – but you can also create a specific page for your business, which works separately to personal profiles. […]


7 Top Tips: What to Include on Your Business Website

Creating your business website is an exciting experience, but it can also be incredibly daunting. Knowing how to use your website to its best advantage can be difficult to decide. You might just need one or two pages with important information on, or perhaps something a little more elaborate to appeal to your audience. Here are […]


10 Tips For Using Interviews In Your Marketing Videos

Interviews can be incredibly powerful. You can probably think of interviews you’ve seen that have affected you deeply. People who have suffered terrible trauma move us by their experiences. It’s also true that I can remember interviews that have made me cry with laughter. I also remember watching interviews that have made me think that […]


How to Add Content to Your Yell.com Business Listing

In our last video I showed you how to get your business listed on Yell.com. In this video I’m going to be showing you how to get more information about your business added to your listing, and also provide you some information on the benefits this will have for your business in generating those all-important leads. Your […]


How To Schedule, Edit And Backdate Facebook Business Page Posts

In this video I take you through the straightforward process of creating, scheduling, editing and backdating Facebook business page posts. Transcript As a business owner myself, I understand how running your own business can be incredibly time consuming. With so many things to do, you really need to master the essential skill of time management. […]


How To Set and Achieve Sales Targets For Your Business

For most small businesses, setting sales targets is a “finger in the wind” exercise. There’s almost a glass ceiling placed on what can be achieved, with targets generally a reflection on actual performance from the previous year. Many also fail to track success throughout the year either on a monthly or weekly basis and instead […]


Facebook Boosts: How To Reach The Right Audience

Boosting a Facebook post is a simple and cost-effective way of extending the reach of your content towards an audience of your choosing. While you might have a good idea of who your audience is, knowing how to reach them isn’t always straightforward. Facebook boosts give you a lot of control over who you target; all […]


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