Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.
PGS Plumbers is a London-based plumbing company that has been in business for over a decade. Here, Guy Andrews from PGS explains how the company tracks its all-important social media return on investment (ROI) and the tools that help make this job easy. Social media is one of the core fundamentals of PGS Services’ online […]
You know what PPC is and you have decided you want to use it. Well, good for you. But what next? Even if you are outsourcing this work to a AdWords PPC expert, you still need a AdWords account in the first place. To sign up, you need a Google email address, you can easily […]
Having covered some basics on optimizing for Local search, it’s vital to have reliable reporting on your website to measure the success of any organic search campaign. The range of analytics tools available online is vast and to keep things simple at this stage I will focus on those that are most popular and simple […]
It’s tempting to think that once you’ve created your banner adverts and placed them, your job is done. In fact it’s vital to measure how your ads are performing over time – so you can make adjustments and maximise your return on investment. There are several measures used to gauge banner ad success: page views […]
When you’re launching a banner advertising campaign, as with any form of advertising, you want to make it as effective as possible. An effective banner will grab attention, improve brand awareness and encourage potential customers to find out more about you. There are no hard and fast rules for making a good banner advert. You […]
As your campaign is running and once it’s come to an end you will need to be able to decide if it worked or not. You need to establish how you do this BEFORE your campaign finishes, ideally before it starts. The Stats When looking at statistics there are three main things you need to […]
Social networking site Twitter – the land of people talking about what they have just had for dinner, what they think of tonight’s TV and no end of messages stuffed with OMG, LOL and ROFL. So why should you be thinking “how do I set up a Twitter account for my business?”. Well, there is […]