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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How to Establish an Online Presence for New Businesses

So you’re starting a brand new business – Congrats! Embarking on a new business venture is always an exciting time. But even if you’re not a particularly online business, it’s imperative that your company establishes a strong web presence. If you’re a B2B, be aware that 71% of B2B researchers start their research with a […]


How to Use the New Google Keyword Planner (2018 Update)

Most of us know we need to optimise our company website for search in order to stand a chance of being found online. That’s pretty much a given at this point. But if you don’t know your SEO from your elbow, where do you start? Regardless of one’s level of SEO expertise, all good search […]


How to Write App Notifications

Writing app notifications is super hard. Let me TELL you – it’s hard. It’s one of the only places in an app (filled with nice, functional micro copy) that you can get across some tone. But not at the expense of clicks. Problems you will definitely encounter with app notifications 1. Many, many conflicting priorities […]


How to Create Professional Video on a Budget

Creating video can seem like a daunting task. Putting the stresses of physically getting on camera aside, there’s a whole world of recording equipment and techniques out there. Many small businesses get hung up on the high price tags associated with posh cameras and fall at the first hurdle. However if you want to get […]


11 Awesome Email Marketing Best Practices

Signing up to receive email marketing communications from an organisation can often feel like a gamble. Are you going to receive something of real value? Or are you going to receive the same old tired sales messages that’ll send you heading for the “unsubscribe” link quicker than you can say “Buy Now!”. That gamble is […]


Web Chat – How It Can Work for Your Business

Web chat is a great way to grab people and get them to where they need to be FAST. Instead of a customer having to search for confirmation that you have what they’re looking for, they can ask. Another side of it: never underestimate how little your customers want to talk to you. If they […]


7 Essential Tips to Maximise Marketing Email Deliverability

I’m going to break some bad news to you, so make sure you’re sitting down. Not all of your marketing emails make it to their end recipients. Unfortunately there are no absolutes in email deliverability. Whether you’re sending bulk email marketing materials or a direct message to a customer, sometimes emails hide in spam folders […]


How to Use Cognitive Biases in Marketing

I’m a big fan of cognitive biases – how most humans subconsciously make the same assumptions and errors of judgement. They’re little warnings to check yourself and try to avoid the herd mentality we all imagine we don’t share. Mostly though, people don’t have the time or inclination to investigate cognitive biases. Which is good, […]


Refinancing Your Business: How To Use It To Your Benefit

Business finance comes in all shapes and sizes, and while this can make it a tricky area to navigate, you can also use it to your advantage. Refinancing involves either consolidating debts, or raising cash using the assets in your business. In this article, we’ll have a look at these two main areas of refinancing […]


How To Improve Your PPC Impression Share

Impression share is an important metric within the PPC world. It’s defined by Google as ‘the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.’ In layman’s terms, it’s what percentage your advert appears in search engines for the search terms and locations that you’re […]


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