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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How to Research Keywords Like a Human

I used to believe quite passionately that the best keyword research was no keyword research. I’d just seen too much of the wrong KIND of keyword research, so I tarred it all with the same brush: black hat, spammy nonsense. I’ve seen the light now but only because I developed my own method that I […]



How to Write Your Own Copy Brief

It is a sad fact that every copywriter knows: hardly any brief is actually useful. A typical copy brief I might get goes like this: “I need an email or mailer (maybe social ad?) to get more people buying this thing.” A copywriter’s knowledge (of the product they’re talking about, the audience they’ll need and […]


How To Boost Facebook Engagement With A Facebook Group

Do you have a Facebook Page with a reasonable number of likes but dwindling organic reach / engagement? Facebook made it clear that the last algorithm update centered around ‘engagement’, which means that posts generating good conversation between people will show higher in the News Feed (if you haven’t read about it yet, check out […]


How To Track Your PPC Competitors With Auction Insights

Do you want to learn more about your competitors PPC activity? Well, you’ve come to the right place! Auction insights is unknown to some advertisers but is an absolute gem in providing some valuable insight. Auction Insights is a very useful feature within Google AdWords. It’s your only free option to finding out how you […]


How to Write Like a Copywriter

I’ve written about how to read like a copywriter (step one!), so this one’s about the actual doing: those pesky words. I’ve been trying to mentor a colleague through taking over some content writing and let me tell you: it’s tricky. There are lots of courses you can take that will show you good copywriting […]


How to Learn Copywriting by Reading

There are two elements to being a good copywriter: reading and, you guessed it, writing. Learning copywriting demands picking up the theory and analysing what’s already out there, plus trying stuff out for yourself and getting feedback on your work. This one’s about the reading bit. How to read like a copywriter 1. Internalise grammar, […]


Facebook Update: ‘Bringing People Together’

If I was being cynical, I’d translate Facebook’s latest statement as basically code for ‘We’re making it even harder for small businesses to get seen in people’s feeds. So… pay us more.’ Facebook announced yesterday (11 January 2018) that it will be prioritising ‘meaningful’ posts in feeds. Meaningful is, of course, completely subjective, so Facebook […]


How to Make Social GIFs With Canva

I love Canva, it’s no secret. Easy graphic creation for people with no skill and no budget, lovely. But up until now, I’ve never paid for it – I didn’t really need to. Even with the lure of a free image bank and magical image resizing to fit every kind of social template, I just […]


How To Drive Store Visits Through PPC Advertising

Your PPC Search Advertising may not be showing you the complete story if you have a physical store or customer-facing offices. Most advertisers use the standard KPI’s for their AdWords campaigns such as number of phone calls, emails, form fills etc. but what about increasing footfall to your store? How would you even track this? […]


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