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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How to Reopen the Office Post-Covid

We’re all thinking it, right? Maybe the time is finally approaching to reopen the office after lockdown. I can almost smell the whiteboard markers. But it’s not as simple as just telling everyone you’ll see them on Monday at 9am. There’s some thinking we need to do first. 5 tips to help reopen the office  1. […]


How to Make Your Business’ Character Shine Through Online

People buy people, so the saying goes. But nowadays – especially in this post-COVID world – many sales aren’t face to face, but face to screen. Businesses have to show their identities, their characters, through their websites, their social media platforms and their written communications. But how do you create a character online – how can you show your customers who you are, and […]


7 Ways to Nurture Your Customer Base & Drive Repeat Sales

Do you have a high proportion of repeat customers – people who return to buy from you again and again? If so then you will already know the value of repeat sales as a reliable source of revenue. But sometimes we can take our existing customers for granted when we market our businesses; we can […]


When Should I Change From a Sole Trader to a Limited Company?

If you’re thinking of making the change from a sole trader to a limited company, but still aren’t sure, this article will help you. Together, we’ll look at the key factors that indicate whether you should upgrade your sole trader business to a limited company. I want to become more tax efficient and save money […]


How to Use Twitter Lists to Improve Sales

Twitter was first established in 2006 as a microblogging site and a way to share interactive messages. In 2009 the Twitter ‘Lists’ function was implemented so it’s likely that if you’re a current Twitter user, Lists have been available to you for most or all of your Twitter lifespan. Twitter Lists help organise people you […]


How to Transform Customer Experience Using Digital

A combination of technological advances and the spread of the coronavirus pandemic has caused many businesses to move online. Additionally, new services and methods for digital delivery have become available and a huge increase in new technologies to improve customer service has been introduced. Drones, contact-free sales and delivery services have been introduced through the […]


Is Clubhouse The Next Must-Join Social Media Platform?

First of all, you may well be asking “What is Clubhouse?” It’s a relatively new real-time voice chat app, originally launched in early 2020, which seems to have taken the social media world by storm towards the end of 2020 and during the first few of weeks of 2021. I have heard it compared to […]


How to Build Resilient Teams

There’s no doubt about it: 2020 was stressful. STRESS-FUL.  Even those of us who secretly quite enjoyed lockdown – hi! – will have felt the effects of working flat out to mitigate a financial disaster, separated from our colleagues. Oh, and the pandemic bit as well.  Resilience is a key skill any small business needs […]


How To Improve Your Email Marketing Open & Click Through Rates

When you email your customer databases, your optimum result is likely to be a 100% open and click-through rate. You want every person you email to open the email, and then click through to your website – of course you do! This would show you that your email marketing content is doing the best possible job […]


How to Make the Most of SMS Marketing

When you think of creating a marketing campaign, text message marketing may not be the first thing you consider. Most likely you’ll have social media included and email marketing, plus SEO (search engine optimisation) and SEM (search engine marketing). But as the majority of adults in the UK now own a mobile phone, SMS marketing […]


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