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Online Reputation

In today’s digital world, what potential customers find and read about your business online will affect their decision about who to contact and spend their money with. Positive reviews, accurate contact details, a well-designed website and regularly updated social media channels – these are all things that people will take into consideration when doing online research on your business. Find out how to manage your online reputation effectively, so you look your best online and stand out against the competition.

How to Develop Brand Artefacts

You’ve got your logo. You’ve got a website, a colour palette, custom-embroidered polos – isn’t that job done on branding? Nope. That’s the housekeeping done. Now it’s time to grow your brand identity with brand artefacts. What is a brand artefact? If your logo is a memory-jogger that reminds people who you are and what […]


What Brand Is and What Brand Isn’t

In the beginning of branding, when your brand was literally a burning hot bit of metal pressed against the flesh of your livestock, an emblem was enough. Just a picture that stated ownership. But soon that picture would start to take on more meaning – like the owner’s reputation for quality meat or the longevity […]


8 Essential Strategies to Building Brand Loyalty

Brand loyalty has always been crucial to business success. When a company provides a great service in a way that resonates with us, that ignites a spark of loyalty. But when you think about your own business, do you worry whether you’re doing all you can to inspire loyalty in your clients’ hearts and minds? […]


3 Ways to Adapt Your Marketing in a Changing Digital World

Ever feel like you’re floundering in the digital seas? Like you’re just treading water when other businesses are thriving online? If you feel like a fish out of water with everything digital, we’ve got 3 essential beginner strategies to help you start to make waves on the web. Consumers are Evolving! But before we look […]


5 FREE Social Media Tools for Small Businesses

Whether you’re a complete social media newbie or a seasoned veteran, we all like a helping hand from time to time. And when that help is free – even better! So let’s take a look at five totally free social media tools that you can start using today to take control of your social presence. […]


Why Every Small Business Owner Should Use Experiential Marketing

What’s New in Marketing? Marketing and promotion funnels can often seem out of date or irrelevant or even, after a while, may just stop working completely which can leave you feeling helpless. Especially when you’ve no doubt invested time, money and effort into seeking more business. Innovative methods of marketing are becoming increasingly available to […]


SEO for Brand Awareness

SEO isn’t just about directly selling products. The objective of brand SEO is to create a network of STUFF that supports a customer’s decision-making process. Customers searching for your brand should find a whole lot of places in which your ethos, services, products and reputation are explorable. Getting your brand name onto page one of […]


How to Plan a Social PR campaign

What’s a social PR campaign? It takes the goals of a traditional PR campaign – raising brand awareness and sentiment – but keeps costs down and activity in-house. It’s PR for the digital age and the minimal budget. The beauty of free community platforms for our brands is that even a small business can run […]


How to Set Up a Follower Campaign on Twitter

Buying followers is so 2015. For one thing: no one’s believing your new business went from two followers (you and your mum) to 5,000 overnight. For another, Twitter has had several widely-publicised culls of fake accounts. And if you’re buying followers, that’s what you’re getting. The solution? Have a Twitter account that’s actually good. Yeah, […]


Why Your Online Reputation is More Important Than Ever

It goes without saying that the internet is an indispensable part of our lives. But it boggles the mind to think how quickly things have developed. The first website (and therefore the part of the internet we call “the World Wide Web”) only went live in 1991. Back then, only a select few of us […]


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