×

Online Reputation

In today’s digital world, what potential customers find and read about your business online will affect their decision about who to contact and spend their money with. Positive reviews, accurate contact details, a well-designed website and regularly updated social media channels – these are all things that people will take into consideration when doing online research on your business. Find out how to manage your online reputation effectively, so you look your best online and stand out against the competition.

Behavioural Science Cheat Sheet for Your Marketing

Behavioural science gives us thousands of studies about how people act. It’s particularly useful for marketers because self-reporting is notoriously unreliable, so surveys can’t be the only source of our customer research. From these studies, we can glean a few directives for our marketing that don’t require hours upon hours of reading dense research papers. […]


Customer Feedforward vs. Feedback

The phrase ‘customer feedforward’ may make you feel sick. I admit I feel a little queasy myself. But it’s a subtle yet important distinction from the traditional customer feedback. What the frack is customer feedforward? I saw this phrase quoted from Thomas Barta, co-author of The 12 Powers of a Marketing Leader. And I forgive […]


A Simple Quick-Start Guide to Google My Business

If you haven’t claimed your company’s Google My Business listing yet, you’re definitely missing out. Registering and optimising your place on Google My Business (GMB) is a crucial step towards increased brand awareness and local search visibility. But what exactly is Google My Business? And why is it so essential to your online presence? What […]


How to Develop Brand Artefacts

You’ve got your logo. You’ve got a website, a colour palette, custom-embroidered polos – isn’t that job done on branding? Nope. That’s the housekeeping done. Now it’s time to grow your brand identity with brand artefacts. What is a brand artefact? If your logo is a memory-jogger that reminds people who you are and what […]


What Brand Is and What Brand Isn’t

In the beginning of branding, when your brand was literally a burning hot bit of metal pressed against the flesh of your livestock, an emblem was enough. Just a picture that stated ownership. But soon that picture would start to take on more meaning – like the owner’s reputation for quality meat or the longevity […]


8 Essential Strategies to Building Brand Loyalty

Brand loyalty has always been crucial to business success. When a company provides a great service in a way that resonates with us, that ignites a spark of loyalty. But when you think about your own business, do you worry whether you’re doing all you can to inspire loyalty in your clients’ hearts and minds? […]


3 Ways to Adapt Your Marketing in a Changing Digital World

Ever feel like you’re floundering in the digital seas? Like you’re just treading water when other businesses are thriving online? If you feel like a fish out of water with everything digital, we’ve got 3 essential beginner strategies to help you start to make waves on the web. Consumers are Evolving! But before we look […]


5 FREE Social Media Tools for Small Businesses

Whether you’re a complete social media newbie or a seasoned veteran, we all like a helping hand from time to time. And when that help is free – even better! So let’s take a look at five totally free social media tools that you can start using today to take control of your social presence. […]


Why Every Small Business Owner Should Use Experiential Marketing

What’s New in Marketing? Marketing and promotion funnels can often seem out of date or irrelevant or even, after a while, may just stop working completely which can leave you feeling helpless. Especially when you’ve no doubt invested time, money and effort into seeking more business. Innovative methods of marketing are becoming increasingly available to […]


SEO for Brand Awareness

SEO isn’t just about directly selling products. The objective of brand SEO is to create a network of STUFF that supports a customer’s decision-making process. Customers searching for your brand should find a whole lot of places in which your ethos, services, products and reputation are explorable. Getting your brand name onto page one of […]


1 - 10 of 44 results