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Online Reputation

In today’s digital world, what potential customers find and read about your business online will affect their decision about who to contact and spend their money with. Positive reviews, accurate contact details, a well-designed website and regularly updated social media channels – these are all things that people will take into consideration when doing online research on your business. Find out how to manage your online reputation effectively, so you look your best online and stand out against the competition.

Top Tips To Save Time Marketing Your Business

Marketing is important to every business. It helps attract new customers, maintain relationships with existing ones, and raises your profile, but it can be costly. Many things come down to finding ways to save time and money, because time = money. If you’re a small business owner, then your time is precious. There are ongoing […]


How to Promote Your Business Online

Are you looking to promote your business online? With more people turning to the internet to find local businesses, having an online presence is essential (especially in the current climate). In this article, we look at the steps you can take to build your online presence. Get Your Business Online: set up a website Your […]


How to Use Storytelling to Build Your Brand

When you’re building your brand or business from scratch, and you provide the same product or service that many others do, you’ll need to catch your customers’ attention and stand out from the crowd. You can grab recognition from the customer by breaking the ice using storytelling, which is a proven way to build lasting […]


6 Hot Tips For A Powerful PR Strategy

When was the last time you reviewed your PR strategy? Monitoring your public relations plan to ensure you’re getting the most out of it can make all the difference in receiving the most effective coverage of your business in the media. Implementing powerful PR tactics can help you to avert a disaster, keep calm in […]


How to Answer Reviews

This is not about managing reviews; this is about the technical detail of how to write that reply. Because it matters an awful lot and so many businesses get it wrong. A review platform is not a good place for resolutions. It is a place for consumers to judge brands. When a customer leaves a bad review, […]


6 Common Digital Marketing Mistakes to Avoid

Every day, marketing agencies, brands and advertisers make marketing mistakes. Even those who are trained, have been working in the industry for years or are seasoned experts. Teams working together can make assumptions someone’s got something covered when they haven’t, or a brand can be so focussed on one type of marketing, other opportunities may […]


5 Tips for Building a Good Online Reputation

Do you know how your business is perceived online? The internet plays a significant role in day-to-day life, so it’s hardly surprising that it is often the first port of call when looking for a local business. Just like in the “real” world, reputation is an essential factor in the decision-making process. A good online […]


How to Make Your Business’ Character Shine Through Online

People buy people, so the saying goes. But nowadays – especially in this post-COVID world – many sales aren’t face to face, but face to screen. Businesses have to show their identities, their characters, through their websites, their social media platforms and their written communications. But how do you create a character online – how can you show your customers who you are, and […]


The Top Insights of Influencer Marketing for 2021

Influencer marketing looks set to play a big part in brand promotion throughout 2021. It was already a growing trend across 2019/20, popularised predominantly by users on the social media platforms Instagram and TikTok. But now this social media strategy is expected to skyrocket even further in response to fast-changing trends and market needs. Read […]


Ten Tips To Help Set Your Business Up For Success In 2021

Despite a difficult 2020, research from Yell indicates that SMEs (Small & Medium-Sized Enterprises) are feeling very optimistic about their business in the New Year, with three out of every four (76%) business owners confident about the success of their business in 2021. To help you make sure you’re ahead of the game going into […]


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