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Online Reputation

In today’s digital world, what potential customers find and read about your business online will affect their decision about who to contact and spend their money with. Positive reviews, accurate contact details, a well-designed website and regularly updated social media channels – these are all things that people will take into consideration when doing online research on your business. Find out how to manage your online reputation effectively, so you look your best online and stand out against the competition.

Why You Should Be Using Inclusive Marketing Methods

In our marketing trends post of 2020, we briefly touched upon inclusive marketing; that is, creating a platform that is accessible for all. While included in the marketing trends article, we should highlight that making your marketing inclusive and accessible isn’t a one-off or short term task. It’s something to review frequently as technologies and […]


Information Foraging – How We Hunt Online

There’s a theory about how humans hunt information, developed by smart people from Palo Alto Research Center way back in the 90s. It’s called information foraging and it’s about how we’re all just monkeys wearing clothes. This calculation can be applied to both animals and humans: Rate of gain = information value / cost associated […]


How to Build Brand Trust in an Increasingly Untrusting World

Brand trust used to be simple. You heard a product was good, you used it and it worked, then you kept buying it forever. But now we’re all victims of digital marketing. We’ve been over-targeted with behaviour data, misled by previously-trusted organisations and exploited by social media platforms. On the other side of that, as […]


How to Write a Social Media Policy for Your Business

The trouble with social media is that everyone reckons they can do it. It’s just writing a sentence and clicking post, right? I wish that were true. Good social media is many things but when it comes to social media for your business, one of the most important of those things is safe. Not boring; […]


Real Brand Purpose for 2020

Brand purpose marketing has a bit of an ick factor. Over the last decade, many brands looked about for some kind of cause with which to cover themselves in glory. Any cause, seemingly. And guess what – consumers see through this. Virtue signalling is obvious. You can’t just slap a Pride flag on your logo […]


How to Measure Your Brand’s Success

Your brand is beautiful. You know investing money in it makes sense, to grow awareness and support other areas of the marketing strategy. You’ll feel when it’s working and when it’s not because you know your brand inside out. But dude, we HAVE to measure our results. Number one: it helps us make decisions in […]


8 Social Media Ideas to Rejuvenate Your Online Presence

When you first start a business it’s likely you’ll want to keep both your social media presence and content fresh. And, typically, it’ll be easy, to begin with as you’ll have lots of things to say about your brand plus your products or service… but after a while, you might find things get a bit […]


Behavioural Science Cheat Sheet for Your Marketing

Behavioural science gives us thousands of studies about how people act. It’s particularly useful for marketers because self-reporting is notoriously unreliable, so surveys can’t be the only source of our customer research. From these studies, we can glean a few directives for our marketing that don’t require hours upon hours of reading dense research papers. […]


Customer Feedforward vs. Feedback

The phrase ‘customer feedforward’ may make you feel sick. I admit I feel a little queasy myself. But it’s a subtle yet important distinction from the traditional customer feedback. What the frack is customer feedforward? I saw this phrase quoted from Thomas Barta, co-author of The 12 Powers of a Marketing Leader. And I forgive […]


A Simple Quick-Start Guide to Google My Business

If you haven’t claimed your company’s Google My Business listing yet, you’re definitely missing out. Registering and optimising your place on Google My Business (GMB) is a crucial step towards increased brand awareness and local search visibility. But what exactly is Google My Business? And why is it so essential to your online presence? What […]


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