Request a quote

  • Call 0800 777 445 or complete this form. For customer support queries click here
  • This field is for validation purposes and should be left unchanged.
×

Pay-Per-Click

A well formulated PPC campaign will increase the visibility of your business in online searches, and allow you to target consumers based on what they’re searching for. This works through ‘bidding’ for specific keywords in certain areas; the higher you bid, the more likely your advert will be displayed to people who are browsing. Because you only pay when somebody clicks on your advert, PPC is a very cost-effective way to gain leads and new customers.

How To Optimise Your PPC Campaign Landing Page

Attracting a user to click on your PPC Search advert is a challenge itself, but what about once the visitor has clicked through and landed on your website? How do you convert that visitor into a customer? Here I take you through the fundamentals to a fully optimised landing page to increase your chances of […]


Understand The Key Types of Google AdWords Extensions

There are a number of different type of Ad Extensions you can utilise for your PPC Adverts. If you use ad extensions correctly it tends to have an uplift in users clicking through onto your advert. You don’t have to use the same ad extensions across your whole account, you can narrow them down to […]



Planning Your PPC Campaigns For Black Friday

Black Friday is no ordinary Friday. Deemed as one of the biggest phenomena in retail history, it’s a day which consumers love and where employees want to pull their hair out. But if executed correctly, companies can reap the rewards of a successful Black Friday. Using PPC is the quickest method to get your products […]


Understand The Different Types Of Pay-Per-Click Channels

When the average advertiser thinks of PPC (Pay-Per-Click), their mind normally jumps to PPC Search advertising, and it’s also very common for people to refer to PPC as Google Paid Advertising or Google AdWords. This is most likely due to the popular nature and age of the channel. NEWSFLASH! There are other types of PPC […]


What’s The Best PPC Keyword Match Type For Your Business?

When you first set up your PPC (Pay-Per-Click) Search campaign, you need to decide on what type of keyword approach you’re going to use within Google Adwords and which is best suited for your business. Normally, the average advertiser uses a mix of keyword match types dependent on their ultimate goal of the campaign. Are […]


How to Split Your Search Marketing Budget Between PPC And SEO

Most businesses are aware that PPC and SEO work best in tandem with each other. Where some people come unstuck is how to apportion budget in such a way that gets the most out of both search marketing activities. I like to use the somewhat superficial metaphor of ‘looking good’ to describe how SEO and […]


A Beginner’s Google AdWords Glossary

Google AdWords is a very useful pay-per-click marketing avenue for companies and advertisers of all sizes. It’s an incredibly detailed platform that, on first inspection, comes with a lot of complicated settings and confusing terms that can initially scare people away. However, when you get to grips with the AdWords’ basic concepts and jargon you’ll […]


How Can Reviews Improve Your SEO?

Online reviews not only give potential customers a snapshot of the quality of your product or service, they are also very beneficial to your search rankings and search page visibility. In this article I’ll show you how reviews work on Google and how they can benefit your business’ search engine results. Reviews in search results […]


What Is The Difference Between SEO And PPC?

Pay Per Click (PPC) and Search Engine Optimisation (SEO) are both incredibly good ways of getting exposure for your business on search engines. Which one you use depends on the type of business you have, your business needs and the current stage of your business. I’ll concentrate on PPC and SEO for Google for this article as […]


1 - 10 of 160 results