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Pay-Per-Click

A well formulated PPC campaign will increase the visibility of your business in online searches, and allow you to target consumers based on what they’re searching for. This works through ‘bidding’ for specific keywords in certain areas; the higher you bid, the more likely your advert will be displayed to people who are browsing. Because you only pay when somebody clicks on your advert, PPC is a very cost-effective way to gain leads and new customers.

12 Ways You Could Be Wasting Your PPC Budget

Pay-per-click (PPC) ads are a great way to reach a targeted, qualified audience. But you want to make sure you’re using your budget as wisely as possible. Unfortunately, partly owing to the sheer sophistication of the Google AdWords platform, there are a lot of variables, all of which need on-going attention and could be negatively […]


Facebook Ads vs Google AdWords: Which Is Best For Business?

Google is the giant of search engine advertising. And Facebook is the giant of social media advertising. According to Wordstream writer Larry Kim, Facebook has five times as many users and ten times as many daily shares as Twitter. It has the reach and the targeting tools to ensure that your budget will go far, and towards […]


What Do Expanded Text Ads Mean for Your AdWords Campaign with Yell?

After weeks of anticipation, Google finally made Expanded Text Ads available to AdWords in late July, giving AdWords advertisers everywhere plenty of food for thought on how they can utilise the extra real estate afforded by Google to promote their business. What are Expanded Text Ads? In case you weren’t already aware, Expanded Text Ads (ETAs) are […]


Four Reasons For & Against Expanded Text Ads

Ever since Google scrapped the right hand side ads from searches, there’s been potential to rethink standard ad formats. Previously advertisers were restricted to set characters counts of 95 for both headline and description text (not including the URL), but with more space available at the top of each page now, and more users searching […]


Google Cuts Down on Paid Adverts in Search Results

Google has introduced a massive change to how paid search advertising (PPC) is displayed on desktop search results pages. For “highly commercial queries”, it now displays up to four paid adverts above the organic listings, with no adverts in the right hand column of search results. This means a maximum of seven paid advertising spaces […]


Eight Common PPC Questions Answered

Pay per click (PPC) can throw up a lot of questions for the uninitiated, so I consulted ‘Answer The Public’ to find out what the most common queries are. Are PPC and SEM the same? No, although there is some overlap. PPC stands for ‘pay per click’ and refers to the practice of paying Google […]


10 Steps to Getting Started on Google AdWords Today

So you want to try out AdWords (Pay-Per-Click advertising) but have no clue where to even start and you’ve heard some horror stories of people getting it wrong? Well here are 10 simple steps to get you advertising on Google to drive traffic to your website all in the very same day. 1. Go to […]


Proper Keyword Planning Saves Time

You’ve decided to advertise on a Search Engine, like Google, Bing or Yahoo and why wouldn’t you?  The digital adspend in the UK was £7,194bn in 2014 and Search advertising made up a massive 52% of that market – check out the IAB’s Full Year Digital Adspend Results for more information on the market! The […]


Which Google Ad Position Should I Aim For?

When you advertise using Google AdWords, you enter an auction and your advert could end up in any paid position, on any page, where there is an available slot. The positions are labelled; 1 is the first position and this is situated below the search bar normally – you’ll know which one is an ad […]


De-Mystifying Pay-Per-Click Jargon

Do you know your PPC from your CPC or your CPA from your QS? Let’s see if we can de-mystify some of that pay-per-click jargon! There are a lot of acronyms in the advertising world (an acronym is a shortening of a word, like AKA – Also Known As).  I could rattle off a list […]


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