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Pay-Per-Click

A well formulated PPC campaign will increase the visibility of your business in online searches, and allow you to target consumers based on what they’re searching for. This works through ‘bidding’ for specific keywords in certain areas; the higher you bid, the more likely your advert will be displayed to people who are browsing. Because you only pay when somebody clicks on your advert, PPC is a very cost-effective way to gain leads and new customers.

7 Common Digital Marketing Mistakes And How to Dodge Them

Digital marketing can feel like a minefield sometimes, especially if the topic is totally new to you. Wading through conflicting online advice; new jargon constantly coming out of the woodwork; swimming in data but no clue what to do with it all; the learning curve can feel like a real uphill battle. But doing any […]


35 Video Marketing Statistics Worth Knowing

Video is well and truly the future of digital marketing. As consumers, we’re inherently very visual creatures, so video is naturally appealing to us. As we’ll learn from some of the stats below, video helps consumers retain crucial information, is incredibly shareable, and captures attention and engagement like nothing else. So whether you’re considering pay-per-click video […]


7 Reasons Why PPC Advertising is Worth the Spend

If you’re here, the below question may be very familiar: “Why bother with pay-per-click marketing when organic search and social media is totally free and accessible?” And it’s a totally fair question. Why pay for visibility on the likes of Google or Facebook when you can optimise your site or post social updates for free? […]


A Guide to Pay-Per-Click Advertising for Complete Technophobes

When you’re starting out with digital marketing, organic channels are always a great place to start. In marketing, “organic” refers to the free ways you can optimise your site for search, or the posts and information you can freely share over social media. If you’re a bit of a digital marketing newbie, organic channels are […]


10 Ways Tech Will Change Marketing in 2019

Tech trends are interesting things to follow. New and interesting innovations crop up every week with the goal of making our lives easier, more enriched, and more connected. The ways in which we interact with technology are always changing too. Our tastes can be influenced by all sorts of things – early adoption, social pressures, […]


Different Types Of Conversion Tracking In Google Ads

If you’re currently using Google Ads or you’re planning to do so, then it is worth understanding the different types of conversion tracking you can use within Google Ads. After all, you want to see if your adverts are performing especially when you’re paying for it! Google Ads offers free tools to help you track […]


How to Make Killer PPC Ads for Your Small Business

82% of people using a search engine click on a brand they recognise first – even if it’s not in the first position.* If you’re a local business doing local PPC ads, that might be just fine. But if you’re a small business appealing for national attention online, it’s something you’ll need to battle to […]


An Introduction to Comparison Shopping Services On Google

Today I’m going to show you a great ‘quick-win’ you can implement quickly if you work for a retail company. In an ever-growing competitive market, you need to make savings where you can and have the most efficient advertising possible. A way of ‘killing 2 birds with 1 stone’ is saving money through Comparison Shopping […]


Content Targeting Options For YouTube Advertising

Recently, I wrote a blog on your different audience options for YouTube. I’ve gone down a different route this time focusing on targeting content and will be explaining your content targeting options for YouTube. I’ll be diving into different ways your video advert can reach particular content on YouTube through their interests rather than audience […]


A Beginners’ Search Engine Marketing Glossary

Every business wants to be found online. Many businesses wouldn’t be able to turn a profit without making a name for themselves over the internet. Those with even a passing interest in online visibility have probably come across the term “search engine marketing” before. Search Engine Marketing or “SEM” covers a number of interrelated topics […]


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