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Pay-Per-Click

A well formulated PPC campaign will increase the visibility of your business in online searches, and allow you to target consumers based on what they’re searching for. This works through ‘bidding’ for specific keywords in certain areas; the higher you bid, the more likely your advert will be displayed to people who are browsing. Because you only pay when somebody clicks on your advert, PPC is a very cost-effective way to gain leads and new customers.

10 Ways Tech Will Change Marketing in 2019

Tech trends are interesting things to follow. New and interesting innovations crop up every week with the goal of making our lives easier, more enriched, and more connected. The ways in which we interact with technology are always changing too. Our tastes can be influenced by all sorts of things – early adoption, social pressures, […]


Different Types Of Conversion Tracking In Google Ads

If you’re currently using Google Ads or you’re planning to do so, then it is worth understanding the different types of conversion tracking you can use within Google Ads. After all, you want to see if your adverts are performing especially when you’re paying for it! Google Ads offers free tools to help you track […]


How to Make Killer PPC Ads for Your Small Business

82% of people using a search engine click on a brand they recognise first – even if it’s not in the first position.* If you’re a local business doing local PPC ads, that might be just fine. But if you’re a small business appealing for national attention online, it’s something you’ll need to battle to […]


An Introduction to Comparison Shopping Services On Google

Today I’m going to show you a great ‘quick-win’ you can implement quickly if you work for a retail company. In an ever-growing competitive market, you need to make savings where you can and have the most efficient advertising possible. A way of ‘killing 2 birds with 1 stone’ is saving money through Comparison Shopping […]


Content Targeting Options For YouTube Advertising

Recently, I wrote a blog on your different audience options for YouTube. I’ve gone down a different route this time focusing on targeting content and will be explaining your content targeting options for YouTube. I’ll be diving into different ways your video advert can reach particular content on YouTube through their interests rather than audience […]


A Beginners’ Search Engine Marketing Glossary

Every business wants to be found online. Many businesses wouldn’t be able to turn a profit without making a name for themselves over the internet. Those with even a passing interest in online visibility have probably come across the term “search engine marketing” before. Search Engine Marketing or “SEM” covers a number of interrelated topics […]


Your Audience Options For YouTube Advertising

YouTube advertising can be an effective way of finding your target audience. With 1.58 billion active users worldwide, it’s safe to say that some of these users will fit into your target market. If you want to find out how to reach your target audience on YouTube then you’ve come to the right place! YouTube has […]


What Are Search Partners On Google AdWords?

Have you ever noticed when creating a Google AdWords campaign that Google’s settings give you an option to include search partners? But what actually are search partners on Google AdWords? This article aims to break down what search partners are, where your adverts could appear, and highlight the benefits and challenges of Search Partners. What […]


Google AdWords Attribution Models: What You Need To Know

Attribution is becoming a bit of a buzzword in Digital Marketing at the moment. There is good reason for this however. If your Google AdWords Account Manager is asking you to switch attribution models, then it’s time to sit up and listen. Understandably, you’d like to know more about Attribution, how it works and what […]


4 PPC Factors You Can Influence With Bid Modifiers

Bid modifiers are great! By assigning a numerical percentage in Google AdWords against a certain factor can determine how much more or less you are willing to pay per click due to the performance of said factor. The importance of bid modifiers are growing in PPC due to its efficiency benefits. If you have a […]


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