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Pay-Per-Click

A well formulated PPC campaign will increase the visibility of your business in online searches, and allow you to target consumers based on what they’re searching for. This works through ‘bidding’ for specific keywords in certain areas; the higher you bid, the more likely your advert will be displayed to people who are browsing. Because you only pay when somebody clicks on your advert, PPC is a very cost-effective way to gain leads and new customers.

14 Digital Marketing Terms to Know in 2020

Ever felt somewhat baffled by the latest terms used in digital marketing? Changes in technology mean new marketing trends seem to pop up all the time, which can be hard to keep up with sometimes. – especially when you are busy with running a business! To help you keep up, and breathe new life into […]


SEO and PPC: How To Make Them Work Together

You are probably already aware of how incredibly vital having an online presence is, even for the most traditional businesses. Your website is your shop window, where your customers can find you, but you do need to do a bit of work to drive potential new customers to it. SEO and PPC – working in […]


9 PPC Mistakes That Will Disapprove Your Google Ads

It’s an awful feeling when you log into your Google Ads account and you see the dreaded error notification. After all, you’ve decided what your ad should include, fully researched your keywords, planned your message and managed to fit it all into the character limit, but yet it’s still somehow been disapproved. Unfortunately, it’s all […]


Why Is PPC Brand Keyword Bidding So Essential? 

When starting out with PPC as a small–to–medium business, it can be tempting to plough all of your budget into non-brand keyword phrases – i.e., those which don’t include your business name or other branding information, but which focus on the type of product or service type you provide, for example “plumber in Bristol” or “hairdressers near me”.  You might think: “I can […]


How To Optimise Your Online Advertising Performance

Managing your online advertising as a small-to-medium business can be very challenging, whether you are taking care of it personally, or you’re fortunate enough to have a dedicated member of the team to look after it. In addition to the creation of ads, you also have to manage budget, targeting, and measurement of performance. On […]


How to Drive Extra Sales in Times of Low Demand: 13 Tips

Every business has periods of low demand, depending on the seasons, the day of the week, and sometimes even the weather on the day. So how can you anticipate this ahead of time, and create extra demand with your marketing to top up your sales? These 13 ideas will help you to get ahead of […]


7 Common Digital Marketing Mistakes And How to Dodge Them

Digital marketing can feel like a minefield sometimes, especially if the topic is totally new to you. Wading through conflicting online advice; new jargon constantly coming out of the woodwork; swimming in data but no clue what to do with it all; the learning curve can feel like a real uphill battle. But doing any […]


35 Video Marketing Statistics Worth Knowing

Video is well and truly the future of digital marketing. As consumers, we’re inherently very visual creatures, so video is naturally appealing to us. As we’ll learn from some of the stats below, video helps consumers retain crucial information, is incredibly shareable, and captures attention and engagement like nothing else. So whether you’re considering pay-per-click video […]


7 Reasons Why PPC Advertising is Worth the Spend

If you’re here, the below question may be very familiar: “Why bother with pay-per-click marketing when organic search and social media is totally free and accessible?” And it’s a totally fair question. Why pay for visibility on the likes of Google or Facebook when you can optimise your site or post social updates for free? […]


A Guide to Pay-Per-Click Advertising for Complete Technophobes

When you’re starting out with digital marketing, organic channels are always a great place to start. In marketing, “organic” refers to the free ways you can optimise your site for search, or the posts and information you can freely share over social media. If you’re a bit of a digital marketing newbie, organic channels are […]


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