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Pay-Per-Click

A well formulated PPC campaign will increase the visibility of your business in online searches, and allow you to target consumers based on what they’re searching for. This works through ‘bidding’ for specific keywords in certain areas; the higher you bid, the more likely your advert will be displayed to people who are browsing. Because you only pay when somebody clicks on your advert, PPC is a very cost-effective way to gain leads and new customers.

Proper Keyword Planning Saves Time

You’ve decided to advertise on a Search Engine, like Google, Bing or Yahoo and why wouldn’t you?  The digital adspend in the UK was £7,194bn in 2014 and Search advertising made up a massive 52% of that market – check out the IAB’s Full Year Digital Adspend Results for more information on the market! The […]


Which Google Ad Position Should I Aim For?

When you advertise using Google AdWords, you enter an auction and your advert could end up in any paid position, on any page, where there is an available slot. The positions are labelled; 1 is the first position and this is situated below the search bar normally – you’ll know which one is an ad […]


De-Mystifying Pay-Per-Click Jargon

Do you know your PPC from your CPC or your CPA from your QS? Let’s see if we can de-mystify some of that pay-per-click jargon! There are a lot of acronyms in the advertising world (an acronym is a shortening of a word, like AKA – Also Known As).  I could rattle off a list […]


Are Your Online Ads Irritating? No? Maybe They Should Be…

According to Econsultancy, 62% of people in the UK find online ads annoying. The trouble is, even as a marketer, I can’t disagree that ads are annoying. They kind of have to be to get attention, don’t they? It’s an unfortunate fact that some of the least appealing techniques in copywriting and graphic design seem […]


5 Steps to Going Mobile for Business Success

We’ve been hearing for years now that, ‘this is the year of mobile’ and some people are still saying it.  The things is, the ‘year of mobile’ has passed and mobile is now part and parcel of our everyday lives.  Are you mobile ready? Well, according to recent studies carried out by Google, in The […]


The Benefits of Bidding on Brand Terms

When you set up a PPC campaign, you create a number of campaigns, which contain a number of adgroups, which contain keywords of a similar theme. In the example of this motorbike clothing store, called Mike’s Moto, they could have the following campaigns and adgroups: The structure shown here and its naming convention is generally sound, […]


The Difference Between SEO and PPC: Six Common Questions Answered

I recently undertook a certification in PPC to fill in the gaps in my knowledge as, while I grasped the basic principle behind paying Google for a more prominent search engine ranking, I wanted to know exactly how it worked, how it tied into website SEO, and if it had any impact on a website’s organic […]


PPC Copywriting: Turning Impressions Into Clicks With Effective Ads

Pay-Per-Click (or PPC) adverts are an excellent way to drive relevant, targeted traffic to your website or landing page. They may look simple, but with an effectively managed campaign there’s a lot going on in the background to make these nifty little ads appear at the most opportune moments, often at the very top of […]


AdWords Call-Only Campaigns: Why You Should Use Them

Does your business generate many of its leads or sales over the phone? If the answer is yes, Google’s introduction of call-only AdWords campaigns was a significant update that could make PPC advertising much more effective for you. What is a call-only AdWords campaign? For some time now, advertisers on AdWords have been able to […]


Better Together – Cross Channel Marketing

Some people get really confused about Search and Display and don’t understand why they might need both.  Advertising is not about accumulating as many clicks as possible for as little money as possible – it’s about achieving your Return on Investment goals.  Different business will have different needs when it comes to generating a return […]


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