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SEO

Search Engine Optimisation is about increasing the natural or ‘organic’ ranking of your website in search engine results for specific keywords. When someone searches online for the products and services you offer, you want to appear above your competitors, or at least ensure your business is highly visible. A good SEO strategy will involve keyword optimisation, link building and measures to keep your content fresh, new and relevant.

Google Analytics User Explorer: Your Customer Journey

We can all get a little over-confident that we know our customers’ journey by heart. They click an ad, come to the website, read some copy, add a product to the basket and buy. In reality, things are a lot messier than that – but User Explorer in Google Analytics can help. What is User […]


How Voice-Operated Assistants Are Changing Search

Voice-operated AI assistants like Google Home or Amazon Echo seem to be the latest niche tech trend to creep into mainstream usage, with 6.6 million people in the UK owning a smart speaker device (Source: YouGov 2018). What Voice Assistants Are Out There? But what does this development mean for small business owners looking to […]


5 MORE YouTube Channels for Digital Marketing Success

Did you know 59% of senior executives said that if they were given text and video on the same topic, they’d rather watch the video? (Source: Digital Information World, 2016). And I don’t blame them! Personally, I find that watching a video about a tough topic often serves to embed the information in my mind […]


What’s Up With Visual Search?

Anyone keen on shopping (both my hands are raised, somehow, as I type) may have noticed that retail apps like eBay and Aliexpress now offer visual search. Visual search isn’t new. Google’s been offering reverse image search for years, as the MTV show Catfish has been teaching us over and over for seven seasons. What […]


How the Google+ Closure Will Affect Your Business

Google+ has about 2.2 billion user accounts and even up to a year ago Google+ was making updates to their platform, so it may have come as a shock to some regular users that it will be closing in April 2019. Even though Google+ has a high number of user accounts it is estimated that […]


5 SEO Trends to Watch in 2019

Every year, search engines get smarter and smarter. Search algorithms remain a tightly kept secret but they move rather rapidly with the times. And for good reason. The past few years have completely changed the SEO landscape. The explosion of mobile internet use and the growing trend of voice operated assistants particularly spring to mind. […]


10 Ways Tech Will Change Marketing in 2019

Tech trends are interesting things to follow. New and interesting innovations crop up every week with the goal of making our lives easier, more enriched, and more connected. The ways in which we interact with technology are always changing too. Our tastes can be influenced by all sorts of things – early adoption, social pressures, […]


5 Crucial Video Marketing Trends for 2019

2018 was a great year for online video. As a format, video has well and truly cemented itself as the king of content. There are so many awesome and inventive concepts doing the rounds at the moment and creators of all kinds can share video more inexpensively than ever. Video is also an undeniably powerful […]


How to Set Up a Google Analytics Dashboard for Content

The secret to staying on track with your website results is to check your analytics every day. I know – there’s a million other things to do. One thing I’ve found works for me is setting up a Google Analytics Dashboard for content. It gives me an overview of everything I need at a glance. […]


Top SEO Ranking Factors For Local SMEs

Disregarding the specific sector of your industry, as a local SME, you will have competitors. The very principle of modern-day capitalism is the fact that you will be pitted against not only other small and medium-sized firms but also large corporations. To be frank, larger corporations won’t give a hoot about your company, but your […]


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