Search Engine Optimisation is about increasing the natural or ‘organic’ ranking of your website in search engine results for specific keywords. When someone searches online for the products and services you offer, you want to appear above your competitors, or at least ensure your business is highly visible. A good SEO strategy will involve keyword optimisation, link building and measures to keep your content fresh, new and relevant.
There’s a theory about how humans hunt information, developed by smart people from Palo Alto Research Center way back in the 90s. It’s called information foraging and it’s about how we’re all just monkeys wearing clothes. This calculation can be applied to both animals and humans: Rate of gain = information value / cost associated […]
If you’ve noticed your website pages rise or fall in Google Search, it could be because Google released a Core Update. In a core update, Google makes significant changes to its search engine algorithms to improve the quality of search results. These changes can have a considerable effect on search engine results pages (SERPs), across […]
Before I go in on third-party cookies, let’s step back and revise what a cookie is. Cookies allow websites to personalise the content you see, track your behaviour onsite and remember things like products in your basket even if you close your browser. They have a bad rep but they’re extremely useful. Third-party cookies have […]
“On-page” SEO is essential to making waves online. Search engines take numerous factors into account when deciding where to rank your website, such as your content marketing efforts, site speed, and keyword optimisation. However, on-page factors only form part of the search optimisation picture. There are also a number of “off-page” factors to consider too, which […]
…or “How to turn great print copywriting into excellent SEO optimised copywriting that human readers will love too”. If you’ve had experience writing successful copy for offline functions, you’re most likely going to enjoy some success when writing copy for your website. However, you will need to add a few mildly techy, chiefly SEO-related tricks […]
In October 2019, Google’s BERT algorithm update rolled out to all searches, all languages and all countries. BERT is natural language processing (NLP) technology, which grows Google’s understanding and treatment of context. Prepositions – like to, from, on – are now a big focus. Tiny words, often overlooked but hugely important for nuances like ‘train […]
We all want our blog posts to achieve the maximum possible exposure for the longest possible time. But unfortunately, as time goes on, older blog posts can start to feel a little past their best. However, there is hope for these posts, especially ones about evergreen topics that have a longer shelf life. Today, we’re […]
If you haven’t claimed your company’s Google My Business listing yet, you’re definitely missing out. Registering and optimising your place on Google My Business (GMB) is a crucial step towards increased brand awareness and local search visibility. But what exactly is Google My Business? And why is it so essential to your online presence? What […]
Digital marketing can feel like a minefield sometimes, especially if the topic is totally new to you. Wading through conflicting online advice; new jargon constantly coming out of the woodwork; swimming in data but no clue what to do with it all; the learning curve can feel like a real uphill battle. But doing any […]
If you have a website, you need to be aware of SEO or “Search Engine Optimisation”. SEO is the practice of setting up your website in such a way that it appears (“ranks”) as highly as possible in search results when people search for relevant terms. Ranking highly is understandably great for your site’s online […]