Search Engine Optimisation is about increasing the natural or ‘organic’ ranking of your website in search engine results for specific keywords. When someone searches online for the products and services you offer, you want to appear above your competitors, or at least ensure your business is highly visible. A good SEO strategy will involve keyword optimisation, link building and measures to keep your content fresh, new and relevant.
Good keyword research is an essential SEO practice, but it’s usually approached with some trepidation. However, it’s actually one of the simplest SEO practices out there when you know where to start. So let’s dive right in! What is Keyword Research? Keyword research is the practice of identifying popular search terms that are being used […]
Christmas marketing doesn’t have to just be for retailers, it’s a great time for any business to get on board and have fun with its social media. At this time of year people are starting to get into the festive spirit, so it makes sense to engage users when they are in a happy, Christmas […]
Halloween has become a huge event in the UK, with consumers spending over £300 million on Halloween products according to Mintel research. Any popular season or special event is the perfect opportunity to ramp up your social media engagement, and the best thing is that you don’t have to sell Halloween items to make the […]
No three letters strike fear into the hearts of newbie webmasters than the dreaded S… E… O… Search engine optimisation is often seen as a clever, fancy-pants practice that’s off-limits to us mere mortals. And yes, some of the more in-depth, technical practices would probably make our heads spin, but there are some very basic, […]
Most businesses are aware that PPC and SEO work best in tandem with each other. Where some people come unstuck is how to apportion budget in such a way that gets the most out of both search marketing activities. I like to use the somewhat superficial metaphor of ‘looking good’ to describe how SEO and […]
Google My Business is a free, yet essential tool for increasing your online visibility. Mastering your Google My Business profile can help feature you in local search, can give prospects essential information about you at a glance, and can get eager clients in touch with you quickly while their purchasing intent is still high. Whether […]
Online reviews not only give potential customers a snapshot of the quality of your product or service, they are also very beneficial to your search rankings and search page visibility. In this article I’ll show you how reviews work on Google and how they can benefit your business’ search engine results. Reviews in search results […]
If you’re a business owner, hopefully you’ve been using Google My Business to control how your website appears in search – managing your contact details, opening hours, photos and encouraging customers to leave you reviews. Doing so will make the Knowledge Panel for your business (the information box that appears on the right-hand side of […]
You may have already heard of the importance of local citations when it comes to SEO for the city or area where your business is based. In this article we’ll explain what they are, why they are such an important factor in local search, and how and where you can build them. So without further […]
Anyone producing content like blogs or knowledge articles is going to be aiming for good organic traffic. That’s kind of the point. And we know the rules, right? It’s got to be high quality, it’s got to be user-first and it’s got to be relevant to your audience. That’s all still true but, more and […]