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SEO

Search Engine Optimisation is about increasing the natural or ‘organic’ ranking of your website in search engine results for specific keywords. When someone searches online for the products and services you offer, you want to appear above your competitors, or at least ensure your business is highly visible. A good SEO strategy will involve keyword optimisation, link building and measures to keep your content fresh, new and relevant.

  • Google boosts mobile-friendly websites in its search rankings google-boosts-mobile-friendly-webites-in-their-search-rankings

    Google recently announced that it will be expanding their use of mobile-friendliness as a ranking signal in its search engine. The company say it will have “significant impact in our search results”. These changes follow a number of previous attempts by Google to improve its search results for mobile users. The unusual …

  • local SEOA local SEO checklist: tips and tricks for success

    For many small business categories, such as tradesmen, photographers or consultancies, local SEO is the single most important area of marketing to get right. Why? Because your customers are predominantly in your local vicinity. Those who are searching for your product or service in your …

  • #fail4 ways to make sure your content marketing will fail

    Trends in marketing are dangerous. Everyone gets all excited, forgets what they were doing and starts piling on with little thought to why or how. Content marketing fits this bill but only if you look at its explosion in popularity over the last few years. …

  • link buildingWhy you still need proactive link building in a post-Google Penguin world

    You’ve published your website, you’ve optimised it for the search engines and you’re producing regular SEO’d content, distributing it through social media and email marketing. So far, so good – but wait; now someone’s telling you that you need to link build too? But – …

  • Image of hands holding 2 pieces of jigsaw puzzleNon-spammy link building: how to do it and where to start

    Since Google introduced its Penguin algorithm change, many webmasters have been struggling to generate meaningful back-links to their website that actually increase their quality scores and help to boost their web rankings. Penguin disregards and even penalises the spammy ‘paid’ links that some companies and disreputable …

  • managing-your-companys-online-reputation-smilesManaging your company’s online reputation (Part 2)

    In my previous post ‘Managing your company’s online reputation (Part 1)‘ I walked you through the importance of your online reputation and where you can find it. In this post I’ll look at the best tools to monitor your reputation, how to respond and how to handle both good and …

  • managing-your-companys-online-reputationManaging your company’s online reputation (Part 1)

    “Your reputation precedes you” is a statement that has never been truer. The internet is just one large word-of-mouth machine – people expressing opinions, reviewing and recommending. These days your potential customers don’t just see the company image you project, they see your company through …

  • Blogging for BusinessesBusiness blogging: why you need a company blog

    Business blogging should never be confused with regular everyday blogging. It is not a place for you to rant about your competitors or tell amusing stories about your customers, but a platform for you to gain new business. You might have heard the phrase “content …

  • seo for startups and small businessSEO for startups: 5 essential tips to increase traffic

    Startups often face a quandary when it comes to SEO. They understand the potential of it – that for the majority of bigger companies, organic search is the single biggest contributor of visitor numbers and revenue. And they want a piece of that (understandably). But then …

  • Business Article WritingWhy articles should be incorporated into your website content marketing strategy

    Websites containing articles or blog posts are still in a minority. However, there is a growing trend towards the inclusion of these additional marketing tactics, and rightly so. The converted may wonder why so many websites fail to use these superb tools. Perhaps business owners …

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