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SEO

Search Engine Optimisation is about increasing the natural or ‘organic’ ranking of your website in search engine results for specific keywords. When someone searches online for the products and services you offer, you want to appear above your competitors, or at least ensure your business is highly visible. A good SEO strategy will involve keyword optimisation, link building and measures to keep your content fresh, new and relevant.

  • How to do keyword research: tips and free tools How to do keyword research

    Choosing the right keywords to target is one of the areas that can have the greatest impact on your website’s success. Get it right, and your traffic from search engines will grow – and sales should follow suit. Yet many small businesses are still not focusing …

  • Image of Google screen on laptopBeginner’s guide to search engine optimisation (SEO)

    Search engine optimisation (SEO) is an important part of most business’ online marketing strategies. It’s a complex area – that’s why many businesses choose to use SEO specialists – but the core best practice SEO techniques are surprisingly straightforward. What is search engine optimisation (or …

  • Bespoke servicesBusiness buzzwords you need to banish from your website copy

    You know when you say a word over and over and it loses all meaning to your ears…and you actually start to wonder a bit if you’ve made it up? That’s what it’s like for customers when they see the exact same non-words on every …

  • google-boosts-mobile-friendly-webites-in-their-search-rankingsGoogle boosts mobile-friendly websites in its search rankings

    Google recently announced that it will be expanding their use of mobile-friendliness as a ranking signal in its search engine. The company says it will have “significant impact in our search results”. These changes follow a number of previous attempts by Google to improve its search results for mobile users. The unusual …

  • local SEOA local SEO checklist: tips and tricks for success

    For many small business categories, such as tradesmen, photographers or consultancies, local SEO is the single most important area of marketing to get right. Why? Because your customers are predominantly in your local vicinity. Those who are searching for your product or service in your …

  • #fail4 ways to make sure your content marketing will fail

    Trends in marketing are dangerous. Everyone gets all excited, forgets what they were doing and starts piling on with little thought to why or how. Content marketing fits this bill but only if you look at its explosion in popularity over the last few years. …

  • link buildingWhy you still need proactive link building in a post-Google Penguin world

    You’ve published your website, you’ve optimised it for the search engines and you’re producing regular SEO’d content, distributing it through social media and email marketing. So far, so good – but wait; now someone’s telling you that you need to link build too? But – …

  • Image of hands holding 2 pieces of jigsaw puzzleNon-spammy link building: how to do it and where to start

    Since Google introduced its Penguin algorithm change, many webmasters have been struggling to generate meaningful back-links to their website that actually increase their quality scores and help to boost their web rankings. Penguin disregards and even penalises the spammy ‘paid’ links that some companies and disreputable …

  • managing-your-companys-online-reputation-smilesManaging your company’s online reputation (Part 2)

    In my previous post ‘Managing your company’s online reputation (Part 1)‘ I walked you through the importance of your online reputation and where you can find it. In this post I’ll look at the best tools to monitor your reputation, how to respond and how to handle both good and …

  • managing-your-companys-online-reputationManaging your company’s online reputation (Part 1)

    “Your reputation precedes you” is a statement that has never been truer. The internet is just one large word-of-mouth machine – people expressing opinions, reviewing and recommending. These days your potential customers don’t just see the company image you project, they see your company through …

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