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SEO

Search Engine Optimisation is about increasing the natural or ‘organic’ ranking of your website in search engine results for specific keywords. When someone searches online for the products and services you offer, you want to appear above your competitors, or at least ensure your business is highly visible. A good SEO strategy will involve keyword optimisation, link building and measures to keep your content fresh, new and relevant.

Google’s Interstitial Update: What You Need to Know

In August 2016, Google announced that it was going to roll out an update that would help users access content more easily on mobile by changing the way it ranks pages with interstitial or “pop-over” windows. As of January 2017, these rules have been rolled out; potentially affecting mobile search rankings on a number of […]


Why Your Website Needs To Move To HTTPS In 2017

You may have run a successful business website for years without ever needing to know about HTTPS and SSL certificates. As a way to protect and encrypt data, it was only really necessary for eCommerce and banking websites. And while there has been encouragement to switch for the last two years, there are big reasons […]


What Is Direct Website Traffic?

Google Analytics is unquestionably a very powerful tool. It’s not so long ago that it would have seemed an impossible dream to be able to track who came to your website, what they looked at, and what actions they took during their visit. When you think about it, that is an amazing resource for gaining […]


Should You Switch To An HTTPS Website?

HTTPS (the secure version of HTTP, the protocol which sends data between a browser and a website) is older than most people realise. It’s been around for two decades, though the number of websites using it on all their pages has been relatively low, until the last couple of years. You’ve probably noticed that many […]



Social Media Tips for: Professional Services

If you’re in a professional services industry – such as a lawyer, accountant, financial adviser or management consultant – then a social media presence is a great way to network with potential clients and show your expertise. The level of trust a client puts into their professional services firms can be extensive, from their finance dealings to […]


Social Media Tips for: Tradespeople

As a tradesperson – such as a plumber, electrician, carpet fitter, central heating engineer, builder, or carpenter – your most likely audience will be from your local area. So the best social media channel for you is one that customers nearby can find your business easily. Trust is also important for customers hiring a tradesperson, so you’ll see a […]


Has Google Made a Secret Quality Update?

Last week, one of the sites I write for saw a sudden massive jump in traffic to the content area. I couldn’t explain it (embarrassing) but I was very pleased – we had our best day ever in the history of our content. Now, I’m hearing whispers of a change to an appropriately nicknamed Google […]


A Brief History of SEO and Search

SEO is something that every company with an online presence has to wrangle with to some extent, and getting things right can be a real learning curve. It can seem complicated and otherly, sometimes like a kind of arcane art, but SEO wasn’t always like this. So let’s travel back in time to the rad […]


New Google Tool to Help You Optimise Your Website

A little while ago, a lot of small businesses were hit by Google’s decision to crack down on websites that weren’t mobile-optimised. If you weren’t ready, you may have found yourself ‘slapped’ or demoted in search results. That seemed a bit mean (although we were given quite a lot of notice) but Google has now […]


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