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SEO

Search Engine Optimisation is about increasing the natural or ‘organic’ ranking of your website in search engine results for specific keywords. When someone searches online for the products and services you offer, you want to appear above your competitors, or at least ensure your business is highly visible. A good SEO strategy will involve keyword optimisation, link building and measures to keep your content fresh, new and relevant.

Mobile-Friendly Websites Promoted by Google from May

There’s even more reason to invest in a mobile-friendly website right now. From the start of May, Google will be rolling out an update to the mobile search algorithm to give higher rankings to mobile-friendly and responsive websites. The first push to increase results for mobile-friendly website launched back in April 2015, and aims to […]


6 Excellent Blogs for Digital Marketing Beginners

When promoting your business, digital marketing can be a tough nut to crack, especially if you are totally new to the field. If you don’t have a techy bone in your body, blogs that bang on about “user retention,” “marketing automation,” and “Twitter Cards” with little to no explanation can send you running for the hills, […]


Twitter Image Alt Text: New SEO Potential

Not only does posting an image on Twitter increase post engagement (Twitter say by as much as 313%); it’s just got a huge SEO boost thanks to a new update. We now have alt text for Twitter images. Amazing. What’s alt text, you ask? Housekeeping Alternative text is like a description of your image. It […]


Awesome Free Digital Marketing Tools – Part 1: Creation

Marketing is one of those things that us small business owners know is important, but after making sure the bills are paid and the company’s general expenses are dealt with, there isn’t always a lot left in the coffers. This is especially true for new businesses, when every penny counts. If this sounds familiar to […]


Guest Blogging – Once and For All, Is It OK?

The answer is, as with everything on the internets, YES – as long as you don’t try to game the system. Guest blogging was the newest thing in content marketing. Everyone wanted to do it, to build up links to their site and improve their ranking. Here’s how it’s supposed to work: You publish a […]


5 FREE Tools to Kickstart Your Content Marketing Journey

Content marketing is one of those newfangled marketing techniques that when done right, give a company the appearance of being high tech, hip, and above all – having a substantial marketing budget. Many of us smaller businesses would love to exude this cool marketing ethos, but shy away because of our misconceptions on price. Even […]



Google Search Console Tips: 5 Things To Check First

When you launch a new website, there are two free tools you should use immediately to monitor its performance: Google Analytics. This one should be obvious; most folks set it up early. Google Search Console (formerly Google Webmaster Tools). This is one is not as well known, so sometimes gets forgotten. But if you want […]


5 YouTube Channels for Digital Marketing Success

As I’ve admitted before, I love YouTube. As discussed in the previous article, YouTube doesn’t always have the immediate reputation of being a great resource for professionals. Once you’ve waded through the cute animals and “fail” videos, there is a wealth of sharp business and marketing advice. If you want to make progress online, these […]


What Is Direct Traffic In Google Analytics?

Google Analytics is unquestionably a very powerful tool. It’s not so long ago that it would have seemed an impossible dream to be able to track who came to your website, what they looked at, and what actions they took during their visit. When you think about it, that is an amazing resource for insight; […]


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