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SEO

Search Engine Optimisation is about increasing the natural or ‘organic’ ranking of your website in search engine results for specific keywords. When someone searches online for the products and services you offer, you want to appear above your competitors, or at least ensure your business is highly visible. A good SEO strategy will involve keyword optimisation, link building and measures to keep your content fresh, new and relevant.


Social Media Tips for: Professional Services

If you’re in a professional services industry – such as a lawyer, accountant, financial adviser or management consultant – then a social media presence is a great way to network with potential clients and show your expertise. The level of trust a client puts into their professional services firms can be extensive, from their finance dealings to […]


Social Media Tips for: Tradespeople

As a tradesperson – such as a plumber, electrician, carpet fitter, central heating engineer, builder, or carpenter – your most likely audience will be from your local area. So the best social media channel for you is one that customers nearby can find your business easily. Trust is also important for customers hiring a tradesperson, so you’ll see a […]


Has Google Made a Secret Quality Update?

Last week, one of the sites I write for saw a sudden massive jump in traffic to the content area. I couldn’t explain it (embarrassing) but I was very pleased – we had our best day ever in the history of our content. Now, I’m hearing whispers of a change to an appropriately nicknamed Google […]


A Brief History of SEO and Search

SEO is something that every company with an online presence has to wrangle with to some extent, and getting things right can be a real learning curve. It can seem complicated and otherly, sometimes like a kind of arcane art, but SEO wasn’t always like this. So let’s travel back in time to the rad […]


New Google Tool to Help You Optimise Your Website

A little while ago, a lot of small businesses were hit by Google’s decision to crack down on websites that weren’t mobile-optimised. If you weren’t ready, you may have found yourself ‘slapped’ or demoted in search results. That seemed a bit mean (although we were given quite a lot of notice) but Google has now […]


An SEO Glossary For 2016: Key Terms Explained

SEO is an industry with plenty of jargon, and more terms are added all the time. If you’re unsure about certain phrases you’ve heard being used, or want a primer before talking to a developer or marketing agency you’ll be working with, this glossary should help. For each letter of the alphabet, we’ve taken a key […]


5 Awesome Digital Marketing Podcasts

Personally, I think podcasts are pretty awesome. You can have all the advice and value of a blog post, but you can listen to it whilst you are doing other things – in the gym, whilst driving, doing housework, the list goes on. Digital marketing can be a complex and ever-evolving topic, so it pays […]


Mobile-Friendly Websites Promoted by Google from May

There’s even more reason to invest in a mobile-friendly website right now. From the start of May, Google will be rolling out an update to the mobile search algorithm to give higher rankings to mobile-friendly and responsive websites. The first push to increase results for mobile-friendly website launched back in April 2015, and aims to […]


6 Excellent Blogs for Digital Marketing Beginners

When promoting your business, digital marketing can be a tough nut to crack, especially if you are totally new to the field. If you don’t have a techy bone in your body, blogs that bang on about “user retention,” “marketing automation,” and “Twitter Cards” with little to no explanation can send you running for the hills, […]


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