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  • The difference between SEO and PPC: six common questions answered what's the difference between ppc and seo

    I recently undertook a certification in PPC to fill in the gaps in my knowledge as, while I grasped the basic principle behind paying Google for a more prominent search engine ranking, I wanted to know exactly how it worked, how it tied into website SEO, …

  • google_search_seoHow voice search is going to change the nature of SEO

    “Okay Google! What’s the capital of China?” It seems like every other week the ‘landscape of SEO’ is experiencing a dramatic overhaul. Whether it’s the celestial dawning of a new Apple product that promises to jumpstart the smartwatch market, or a mobile announcement from Google …

  • Business bloggingBut no one reads blogs about tube manufacturing – right?

    Wrong. Maybe no one wants to follow a blog that reads like the user manual for a hydrostatic pipe testing machine, but that doesn’t mean they don’t want to hear related information from an expert in the industry. It’s also seriously underestimating the power of search …

  • explosion-123690_640Mobilegeddon: the aftermath and next steps you should take

    On 26 February 2015, Google announced via its Webmaster Central Blog that from 21 April, it would be expanding on mobile-friendliness as a ranking signal (an algorithmic change that was soon to be called ‘Mobilegeddon’). We’ve previously covered what this means for website owners, and …

  • Technical SEO smallTechnical SEO audit: nine basic things to check

    A technical SEO audit is absolutely crucial for ensuring the health of your website’s SEO. The structural optimisation of your website is just as important as your content quality – it provides the foundations for your on-going website usability and optimisation, and it also has …

  • How to do keyword researchHow to do keyword research: tips and free tools

    Choosing the right keywords to target is one of the areas that can have the greatest impact on your website’s success. Get it right, and your traffic from search engines will grow – and sales should follow suit. Yet many small businesses are still not focusing …

  • Image of Google screen on laptopBeginner’s guide to search engine optimisation (SEO)

    Search engine optimisation (SEO) is an important part of most business’ online marketing strategies. It’s a complex area – that’s why many businesses choose to use SEO specialists – but the core best practice SEO techniques are surprisingly straightforward. What is search engine optimisation (or …

  • Bespoke servicesBusiness buzzwords you need to banish from your website copy

    You know when you say a word over and over and it loses all meaning to your ears…and you actually start to wonder a bit if you’ve made it up? That’s what it’s like for customers when they see the exact same non-words on every …

  • google-boosts-mobile-friendly-webites-in-their-search-rankingsGoogle boosts mobile-friendly websites in its search rankings

    Google recently announced that it will be expanding their use of mobile-friendliness as a ranking signal in its search engine. The company says it will have “significant impact in our search results”. These changes follow a number of previous attempts by Google to improve its search results for mobile users. The unusual …

  • local SEOA local SEO checklist: tips and tricks for success

    For many small business categories, such as tradesmen, photographers or consultancies, local SEO is the single most important area of marketing to get right. Why? Because your customers are predominantly in your local vicinity. Those who are searching for your product or service in your …

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