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SEO

Search Engine Optimisation is about increasing the natural or ‘organic’ ranking of your website in search engine results for specific keywords. When someone searches online for the products and services you offer, you want to appear above your competitors, or at least ensure your business is highly visible. A good SEO strategy will involve keyword optimisation, link building and measures to keep your content fresh, new and relevant.

Has Google Made a Secret Quality Update?

Last week, one of the sites I write for saw a sudden massive jump in traffic to the content area. I couldn’t explain it (embarrassing) but I was very pleased – we had our best day ever in the history of our content. Now, I’m hearing whispers of a change to an appropriately nicknamed Google […]


A Brief History of SEO and Search

SEO is something that every company with an online presence has to wrangle with to some extent, and getting things right can be a real learning curve. It can seem complicated and otherly, sometimes like a kind of arcane art, but SEO wasn’t always like this. So let’s travel back in time to the rad […]


New Google Tool to Help You Optimise Your Website

A little while ago, a lot of small businesses were hit by Google’s decision to crack down on websites that weren’t mobile-optimised. If you weren’t ready, you may have found yourself ‘slapped’ or demoted in search results. That seemed a bit mean (although we were given quite a lot of notice) but Google has now […]


An SEO Glossary For 2016: Key Terms Explained

SEO is an industry with plenty of jargon, and more terms are added all the time. If you’re unsure about certain phrases you’ve heard being used, or want a primer before talking to a developer or marketing agency you’ll be working with, this glossary should help. For each letter of the alphabet, we’ve taken a key […]


5 Awesome Digital Marketing Podcasts

Personally, I think podcasts are pretty awesome. You can have all the advice and value of a blog post, but you can listen to it whilst you are doing other things – in the gym, whilst driving, doing housework, the list goes on. Digital marketing can be a complex and ever-evolving topic, so it pays […]


Mobile-Friendly Websites Promoted by Google from May

There’s even more reason to invest in a mobile-friendly website right now. From the start of May, Google will be rolling out an update to the mobile search algorithm to give higher rankings to mobile-friendly and responsive websites. The first push to increase results for mobile-friendly website launched back in April 2015, and aims to […]


6 Excellent Blogs for Digital Marketing Beginners

When promoting your business, digital marketing can be a tough nut to crack, especially if you are totally new to the field. If you don’t have a techy bone in your body, blogs that bang on about “user retention,” “marketing automation,” and “Twitter Cards” with little to no explanation can send you running for the hills, […]


Twitter Image Alt Text: New SEO Potential

Not only does posting an image on Twitter increase post engagement (Twitter say by as much as 313%); it’s just got a huge SEO boost thanks to a new update. We now have alt text for Twitter images. Amazing. What’s alt text, you ask? Housekeeping Alternative text is like a description of your image. It […]


Awesome Free Digital Marketing Tools – Part 1: Creation

Marketing is one of those things that us small business owners know is important, but after making sure the bills are paid and the company’s general expenses are dealt with, there isn’t always a lot left in the coffers. This is especially true for new businesses, when every penny counts. If this sounds familiar to […]


Guest Blogging – Once and For All, Is It OK?

The answer is, as with everything on the internets, YES – as long as you don’t try to game the system. Guest blogging was the newest thing in content marketing. Everyone wanted to do it, to build up links to their site and improve their ranking. Here’s how it’s supposed to work: You publish a […]


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