Social Media

Building a good presence on social media sites like Twitter, Facebook and Google+ should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages, which can be shared and passed on, extending your reach and growing your business.

Be Social: How to Prevent Social Media Issues Arising – Part Two

Part One discussed how to try and avoid entering into social media activity without a clear strategy, and ownership of social media within a business. There are other important areas which also need to be looked to prevent any chance of social media issues within your business. Companies need to be consistent and regular as […]

Be Social: How to Prevent Social Media Issues Arising – Part One

As much as social media can be a great tool for communicating and engaging with your audience, as well as an invaluable resource of information, there is also the potential for it to bring problems as well if it is not utilised correctly. I mentioned in my first post that businesses often decide they need […]

Be Social: Social Media and B2B

Social media has been openly and successfully utilised by lots of consumer brands to promote their products to their target audience. What better way to reach out to the consumer than making a top brand readily available to communicate with their community and build goodwill towards their brand and product? When it comes to marketing […]

Be Social: Why Does Your Business Need Social Media?

If I had £1 for every time I’d heard someone within a business say “we need social media” without really knowing why or how they were going to use it, I’d certainly be able to buy a moderately priced meal for two at a high street restaurant (with a two for one voucher). Seriously though, […]

Rule No. 1 About Using Social Media

Do you feel like a newcomer to the social media world? How will you get people to take an interest in what you have to offer? Rule No. 1 about using social media to get people’s interest: Show an interest in people. One of the biggest mistakes people make about social media is assuming anyone […]

Eight Great Twitter Accounts Small Businesses Should Follow

Twitter is a mine of information, opinion and commentary on an amazing array of topics – you just need to know who to tune in to. FAQs, case studies and guides are linked to every day, all of which answer the questions many small business owners are searching for – and maybe even highlight things […]

How Much Value Do Businesses Get From Social Media?

Every business owner wants to know: Is social media working for my business? It’s a fair concern on the minds of many business owners. You may have heard the response that social media is free, so why not use it? It costs your business nothing. But that’s not true. Spend an hour of your time […]

Remember When Social Media Marketing Meant Making a Phone Call?

At a recent Yell conference for small businesses and online advertising, I had the pleasure of meeting a lovely hypnotherapist/life coach who had the following to say about social media: When I first started working, we didn’t even have telephones. We had to go outside, walk a couple miles up the road and spend four […]

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