I’ll give you a clue: you’ve just read them. The most important words are the ones you put in the headline.
Headlines are crucial when using words to sell as they draw people into your content; particularly genuine prospects for the product you’re selling.
The better the headline, the more people who’ll read your marketing message and the more sales you’ll make. It’s that simple and that important.
Headlines are important in print advertising and they remain important online. In fact, you should study what works in print to help you understand what will work on your website.
It’s not easy to write great headlines so learn from print advertising legends who’ve spent decades understanding what does work, bringing in millions of pounds for their clients. The technology may have changed but human behaviour is more consistent. A headline that triggered someone to buy a product in 1927, could do exactly the same thing today.
I didn’t want this post to be about how to write a great headline (we’ll get to that), I want you to leave with one idea in your head: better headlines mean increased sales.