I talk about the importance of the words on your website a lot. That’s because I’m a copywriter, and, well… they are really, really important. There is a reason why the best copywriters in the world get paid a fortune (I’m talking big six-figure incomes here). They can earn their clients millions of pounds and […]
As sure as night follows day, show me a marketing blog and I’ll show you a post about how ‘content is king’. But everyone must be talking about this marketing strategy for a reason, right? In case this idea is new to you, content marketing is about becoming an authority in your niche by providing […]
When you make a purchase you’re doing so based on an emotional reaction. You might like to think it’s a logical weighing up of the pros and cons. But I’m telling you it’s not. Logic plays its part. But emotions are much more powerful, much more pervasive and much more likely to get you to […]
Do you want to know why most advertising fails? Because the marketing message is bland and fails to get any attention from time-poor, marketing sensitive consumers. The whole purpose of advertising is – in the words of legendary advertiser John Hegarty – to promote and sustain competitive advantage for brands. So you’re trying to communicate […]
Many people in the online marketing world bang on about ‘content is king’. They say if you create great website content you’ll become more of an authority in your business niche. People will respect and trust you more, increasing the likelihood they’ll do business with you. Ok, that all sounds great – give people useful […]
Life is fast paced these days. I think we can all agree on that. You know that noise an F1 car makes as it speeds by? That’s how fast life feels to me. Stuff is whizzing by so quickly we no longer take the time to actually think. You think you’re thinking. But you’re not. […]
If you read my blog, you’ll know I’m a believer in being real on your website. Being yourself is a great way to be different in the bland world of marketing. Not trying to sound important with long words. Not pretending to be a multinational when you’re a one-man-band. And, not pretending that your company […]
People don’t buy from your website (whether via e-commerce, or by picking up the phone) because they’re worried about something. They’re unsure about doing business with you. I’ve talked to you before about building trust with your online content. But it’s worth talking about again as it’s such an important topic. I can’t stress enough […]
If you’re struggling to work out your tax bill, or you’re trying to sell your home, what do you do? That’s right, you hire an accountant or a solicitor. If you’re unable to do something, because you don’t have that skill, you hire someone who does. The more difficult the skill, the more you have […]
In order to sell the thing you’re trying to sell, you need visitors to your site to take some form of action: to call you, buy now, visit you, sign up and so on. The mistake so many websites make is they do not tell their visitors what action they need to take. They don’t […]