Some people in life are beautiful. Lucky enough to be at the front of the queue when they handed out good looks. You’ve met people like this before, right? You’re at a party and you’re introduced to some impossibly good-looking person. You wonder what you could say to them that won’t make you look like […]
It’s not enough to create a website that tells people you’re selling something. You have to convince people they need your service and that they should buy from you. You have to be persuasive. Pretty obvious you say. Yet so many website have a message that effectively says, ‘Hey, I’m a business selling ABC Widgets, […]
So what makes a successful website? What does great website content look like? You tell me. Blogs like this are great to help you see better ways of communicating with your online audience, to improve your website content so that you’ll make more sales. But blogs will only get you so far. You need to […]
“Sell more? Without getting more people to visit my website?” Sounds too good to be true right? Not at all. It’s achieved by focusing on a specific group of people who are already visiting your website. To understand this group, you need to picture the wider range of people that visit your website. There are […]
People are busy. People who come to your website have ants in their pants. They can’t stay still for a minute. Consider these two points: Visitors will make a snap judgement about your website. Research has found that the brain makes a judgement of a website in a 20th of a second. Your brain is […]
The whole purpose of your commercial website is to turn your visitors into customers. This means encouraging them to take action; to phone you up, make an email enquiry, purchase your product, sign up to your newsletter, visit your store and so on. So whatever action it is you’re looking for, failure is not getting […]