If you’re reading blogs about website content then you will have heard that one of the smartest strategies in online marketing is to create a website that’s an authority in your business niche. This means providing valuable content to your audience; content your site visitors need, trust and want to come back for. But the […]
How do you get people to like you? Unless you’re a cantankerous, scrooge-like character you will have made a few friends in life. But how did they become your friends? What inclines us to like someone? And how will knowing this help with your website sales? Well, it’s all about positive connections: Similarities – we […]
In 1994 Bill Clinton passed a law (which has since expired) banning assault weapons in the United States, including the AK47. Prior to the ban coming into force, an old lady was seen buying an AK47. A reporter covering the story at the time asked her if she really needed it. Her reply? ‘Yes, I’m […]
We are hard-wired to return a favour. This time, in our series on persuasion, we’re looking at the power of reciprocation. You scratch my back, I’ll scratch yours. The idea that if you give then you’ll receive is fundamental to our success as a species. It has been a driving force for increasingly sophisticated levels of […]
In parts one and two of this series on persuasion, you’ve armed yourself with some powerful weapons of influence: social proof and authority. And learnt how to use these to make your website more effective at making sales. The next weapon in your arsenal is the force of commitment and consistency. So how does this […]
In the first part of our online guide to mind control, we looked at the force of social proof: how we look to other people’s behaviour to help us decide what we will do. And how you can use this to influence your customers buying behaviour. Now we’re going to look at the power of […]
Writing website content is easy, but writing good website content is much harder and can be very frustrating to get right. So here’s some simple advice to help you write and write well. When staring at the blank page, break your time into two distinct phases: writing and editing. This will save you a whole […]
In this six part series, we’re going to look at scientifically proven methods of influencing your customers. They are not gimmicks, they’re methods of persuasion used time and again by savvy marketeers. Ignore these lessons at your peril. Before we continue, don’t confuse influence with manipulation. Influence is about moving people in a desired direction […]
I’ll give you a clue: you’ve just read them. The most important words are the ones you put in the headline. Headlines are crucial when using words to sell as they draw people into your content; particularly genuine prospects for the product you’re selling. The better the headline, the more people who’ll read your marketing […]
Dear Business Owner, I know you’re busy, but I thought I’d write you a quick letter. Why a letter? Well, I thought a letter would be the best way to show you a powerful way to improve your website’s performance. You don’t need any special skills to use the ideas you’re about to discover. You […]