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PPC advertising

PPC advertising is available as part of the following
digital marketing solutions:

Promote your business where people are actively searching, on Google and Bing
Website package from Yell

PPC advertising

PPC from Yell

PPC advertising is available as part of the following digital marketing solutions:

Promote your business where people are actively searching, on Google and Bing
Microsoft Ads Elite Channel Partner badge

Why choose a Yell solution?

Yell offers several tried-and-tested solutions that are tailored to your business and packed full of features to help you achieve your goals, including: 

Improve your brand presence with up-to-date online profiles on up to 48 major platforms1 and a professional website powered by innovative Wix technology

Drive leads with highly targeted advertising campaigns across Yell, Google, Facebook, Instagram & more

Apply for customer jobs, request payments, manage reviews, post on social media, and reply to customer messages - all from one app

Ongoing help, support and guidance to help you get the most out of your solution

The search for products and services starts online

PPC advertising google ads

Pay-Per-Click advertising (PPC) is a great way to help your business appear prominently in relevant search results, on major search engines such as Google and Bing.co.uk.

Having a great website without driving visitors is like owning a sports car with no petrol. Every day your website goes without visits is another day you're not making the most of your investment.

With it becoming harder and harder to stand out in search engine results organically, it's important to consider the paid-for alternatives, if you want to drive traffic and revenue to your business.

The search for products and services starts online

PPC advertising google ads

Pay-Per-Click advertising (PPC) is a great way to help your business appear prominently in relevant search results on major search engines such as Google and Bing.co.uk.

Having a great website without driving visitors is like owning a sports car with no petrol. Every day your website goes without visits is another day you're not making the most of your investment.

With it becoming harder and harder to stand out in search engine results organically, it's important to consider the paid-for alternatives, if you want to drive traffic and revenue to your business.

Did you know... Yell currently manages over 7,500 Google Ads campaigns for UK businesses2

A safe pair of hands

As a Google Premier Partner, and a Microsoft Advertising Elite Channel Partner, we know PPC inside out. We are certified, have extensive experience managing campaigns, and have earned a reputation for delivering results for SMEs across the UK.

Google Premier Partner Microsoft Ads Elite Channel Partner badge

A safe pair of hands

Google Partner Badge 2022 Microsoft Advertising Elite Partner Badge 2022

As a Google Partner, and a Microsoft Advertising Elite Channel Partner, we know PPC inside out. We are certified, have extensive experience managing campaigns, and have earned a reputation for delivering results for SMEs across the UK.

Introducing Smart Performance

PPC helps drive qualified traffic to your website, as well as direct calls and visits. Our most successful customers combine PPC with a professionally designed, secure, and mobile-optimised website, increasing the chances of clicks converting to sales.

PPC works best when combined with Display and Social Advertising, as the returns are proven to be far greater than PPC advertising alone. This is why we now only sell PPC advertising as part of our innovative Smart Performance solution. Smart Performance is a fully managed multi-channel advertising solution that helps drive potential customers to your website using social media, search and display advertising, working together to maximise the return on your investment.

Combining PPC with Display and Social advertising helps ensure that those visitors who don't immediately convert continue to receive messages promoting your business, driving them back to your website and maximising your PPC investment.

What you get with Smart Performance

Feature Smart Performance
Channels Search Google Search
Microsoft Advertising
Social Facebook
Instagram
Display Google Display Network
Facebook Audience Network
Budget Shared across all of your chosen channels
Daily bid and budget optimisation
Creatives Instant ad creation across all channels
Ad consistency across all channels
Unlimited ad amendments and refreshes
Targeting Highly relevant and focused keywords on Search
Target by age, gender, location and interests on Social
Target by interests and audiences on Display
Yell.com retargeting
Previous website visitor retargeting
Conversion Tracking Call Tracking
Call Recording
On-Site Conversion Tracking - including contact form submissions, email hyperlink clicks and brochure downloads
Ad Extensions (Search) Call Extensions
Location Extensions
Sitelinks
Reporting Unified reporting across all chosen channels
Access to an online dashboard with stats updated daily
Monthly summary reports by email

* Monthly charges displayed are inclusive of campaign management fees

Feature Smart Performance
Channels Search Google Search
Microsoft Advertising
Social Facebook
Instagram
Display Google Display Network
Facebook Audience Network
Budget Shared across all of your chosen channels
Daily bid and budget optimisation
Creatives Instant ad creation across all channels
Ad consistency across all channels
Unlimited ad amendments and refreshes
Targeting Highly relevant and focused keywords on Search
Target by age, gender, location and interests on Social
Target by interests and audiences on Display
Yell.com retargeting
Previous website visitor retargeting
Conversion Tracking Call Tracking
Call Recording
On-Site Conversion Tracking - including contact form submissions, email hyperlink clicks and brochure downloads
Ad Extensions (Search) Call Extensions
Location Extensions
Sitelinks
Reporting Unified reporting across all chosen channels
Access to an online dashboard with stats updated daily
Monthly summary reports by email

* Monthly charges displayed are inclusive of campaign management fees

Learn more about how PPC advertising works

Want a Premier service tailored to your exact needs?

At the Yell Agency we combine the knowledge we have about your business with our advanced digital marketing skills to design bespoke online marketing campaigns for your business (minimum spend applies).

Get started today

Are you an existing customer looking for support? Visit our support hub

Get started today

Call us 0800 777 445

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We make local digital marketing easy

Our aim is simple - to help your business thrive by saving you time and money. We do this through innovative advertising solutions that work together to deliver more leads and ultimately more customers.

Local knowledge

For over fifty years we've supported UK businesses across every industry and region - so we know what it takes for even the smallest local business to win big

Digital expertise

To deliver the best possible results, Yell works with major technology providers like Amazon, Apple, Google & Wix, and we're badged partners of Google, Meta & Microsoft

Easy processes

We offer a fully managed one-stop solution for all your marketing needs. You can also manage your business on the go with our Yell for Business app

1. While Yell will distribute your business data to its syndicated network partners (subject to certain conditions), we cannot guarantee that your data will appear across all networks due to individual network restrictions and algorithms
2. Yell internal data October 2020