Display advertising
Display advertising
Engage with website and app users
You may have a great business, and website, but without potential customers being aware of this and having an easy way to click through and contact you, you may not be generating the amount of interest you could be.
Yet every day, thousands of potential customers are browsing websites across the internet, and there is a simple way of getting your message in front of this audience – Display advertising.
Engage with website and app users
You may have a great business and website, but without potential customers being aware of this and having an easy way to click through and contact you, you may not be generating the amount of interest you could be.
Yet every day, thousands of potential customers are browsing websites across the internet, and there is a simple way of getting your message in front of this audience – Display advertising.
Display adverts, such as great-looking banners, are a great way of getting your message on these sites in order to drive awareness of your business, and clicks to your website. Display programmes are also particularly useful for driving previous website visitors back to your site when they're ready to buy.
Did you know... Display accounts for 40% of all digital ad spend. Display ad spend rose 17% year on year to £6,200m in 20191
A safe pair of hands
As a Google Premier Partner, and a Microsoft Advertising Elite Channel Partner, we know PPC and Display advertising inside out. We are certified, have extensive experience managing campaigns, and have earned a reputation for delivering results for SMEs across the UK.
A safe pair of hands
As a Google Partner, and a Microsoft Advertising Elite Channel Partner, we know PPC and Display advertising inside out. We are certified, have extensive experience managing campaigns, and have earned a reputation for delivering results for SMEs across the UK.
Introducing Smart Performance
We can help get your business seen across the Google Display Network and Facebook Audience Network.
However, we now only sell Display advertising as part of our innovative Smart Performance solution, as the returns are proven to be far greater than Display advertising alone. Smart Performance is a fully managed multi-channel advertising solution that helps drives clicks to your website from social media, search and display advertising, working together to maximise the return on your investment.
What you get with Smart Performance
| Feature | Smart Performance | ||
|---|---|---|---|
| Monthly Cost | From £300* | ||
| Channels | Search | Google Search |  |
| Microsoft Advertising | |
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| Social | |
||
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| Display | Google Display Network | |
|
| Facebook Audience Network | |
||
| Budget | Shared across all of your chosen channels | |
|
| Daily bid and budget optimisation | |
||
| Creatives | Instant ad creation across all channels | |
|
| Ad consistency across all channels | |
||
| Unlimited ad amendments and refreshes | |
||
| Targeting | Highly relevant and focused keywords on Search | |
|
| Target by age, gender, location and interests on Social | |
||
| Target by interests and audiences on Display | |
||
| Yell.com retargeting | |
||
| Previous website visitor retargeting | |
||
| Conversion Tracking | Call Tracking | |
|
| Call Recording | |
||
| On-Site Conversion Tracking - including contact form submissions, email hyperlink clicks and brochure downloads | |
||
| Ad Extensions (Search) | Call Extensions | |
|
| Location Extensions | |
||
| Sitelinks | |
||
| Reporting | Unified reporting across all chosen channels | |
|
| Access to an online dashboard with stats updated daily | |
||
| Monthly summary reports by email | |
||
* Monthly charges displayed are inclusive of campaign management fees
| Feature | Smart Performance | ||
|---|---|---|---|
| Monthly Cost | From £300* | ||
| Channels | Search | Google Search | |
| Microsoft Advertising | |
||
| Social | |
||
|
|||
| Display | Google Display Network | |
|
| Facebook Audience Network | |
||
| Budget | Shared across all of your chosen channels | |
|
| Daily bid and budget optimisation | |
||
| Creatives | Instant ad creation across all channels | |
|
| Ad consistency across all channels | |
||
| Unlimited ad amendments and refreshes | |
||
| Targeting | Highly relevant and focused keywords on Search | |
|
| Target by age, gender, location and interests on Social | |
||
| Target by interests and audiences on Display | |
||
| Yell.com retargeting | |
||
| Previous website visitor retargeting | |
||
| Conversion Tracking | Call Tracking | |
|
| Call Recording | |
||
| On-Site Conversion Tracking - including contact form submissions, email hyperlink clicks and brochure downloads | |
||
| Ad Extensions (Search) | Call Extensions | |
|
| Location Extensions | |
||
| Sitelinks | |
||
| Reporting | Unified reporting across all chosen channels | |
|
| Access to an online dashboard with stats updated daily | |
||
| Monthly summary reports by email | |
||
* Monthly charges displayed are inclusive of campaign management fees
Find out how display advertising works
Display advertising is the use of text combined with visual images, video, graphics and more to create eye-catching online adverts. These are then placed in a series of designated ‘slots’ across the web, encouraging users to click through to a certain website, interact with the ad in some way or purchase a certain service or product. Advertisers use online promotional networks to create and publish their ads, which can be shown on any website that’s signed up to the network.
The visual nature of the ads can attract the attention of the audience and all display advertising tends to serve one of three purposes:
- Brand awareness - to increase and maintain your company’s online visibility
- Acquisition - to encourage a direct action, like ‘buy now’ or ‘click here’
- Retargeting - reaching back out to people who have already visited your site, inspiring them to return
Display ads can generally be bought on a cost-per-impression (CPM) basis where you pay every time the ad is shown, or on a cost-per-click (CPC) model where you only pay when someone clicks on your banner ad.
Cookies across the internet collect data on how web users are browsing, where they’re based, what their interests are and so much more.
Display advertising uses this information to target your ideal audience with your ads - you just need to set up a campaign and select the options that best suit your business. Then you can show the right kinds of adverts to your ideal audience in the places on the web they’re most likely to visit, whether that’s editorial or news sites and blogs.
There’s a host of different types of display ads you can use to reach potential customers. For example:
- Banner ads - usually image-heavy ads that tend to sit across the top or down the sides of a web page
- Rich media - often requiring a level of user participation, your audience can interact with the advert as well as clicking through to your site
- Native ads - these fit to blend seamlessly with the websites they appear on, often looking like part of the original site
So why might display ads be the best approach to promote your business or drive traffic to your site? Here are just a few of the benefits:
- Flexibility: choose the format and style that best suits your company - the opportunities are endless and you can be as creative as you’d like
- Targeting: make sure only the right people are seeing your ads with careful targeting - it means it’s useful to your audience and you’re less likely to waste ad spend
- Reach: you can access people across a number of popular sites and in a variety of different ways
- Measurability: review your campaigns as regularly as you like to gain an understanding of which ads are performing well and tweak any that aren’t providing results
- Awareness - don’t wait for people to search for you or your products, but create awareness and desire with your target audience
Want a Premier service tailored to your exact needs?
At the Yell Agency we combine the knowledge we have about your business with our advanced digital marketing skills to design bespoke online marketing campaigns for your business (minimum spend applies).
Get started today
Are you an existing customer looking for support? Visit our support hub
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We make local digital marketing easy
Our aim is simple - to help your business thrive by saving you time and money. We do this through innovative advertising solutions that work together to deliver more leads and ultimately more customers.
Local knowledge
For over fifty years we've supported UK businesses across every industry and region - so we know what it takes for even the smallest local business to win big
Digital expertise
To deliver the best possible results, Yell works with major technology providers like Amazon, Apple, Google & Wix, and we're badged partners of Google, Meta & Microsoft
Easy processes
We offer a fully managed one-stop solution for all your marketing needs. You can also manage your business on the go with our Yell for Business app
1. IAB 2020