Our Premium Display adverts only appear on websites that reach a minimum of 71% of the UK’s online audience†
What is display advertising and why do you need it?
Display advertising is all about getting your business seen in the right places; a perfect companion strategy to Pay-Per-Click. Where Pay-Per-Click enhances your visibility on Google search results pages, display adverts allow you to move one step further, with eye-catching banners that are shown on the websites your potential customers are browsing.
Display advertising isn’t just about the clicks; it’s about planting your business in the minds of consumers who show an active interest in the kinds of products and services you’re offering.
Targeting the right people at the right time
Not only is display advertising an excellent way of attracting high quality leads and sales, sophisticated targeting means that customers are also far more likely to search for you specifically when they come to buy. Call us on 0800 777 445 or
Once your display advert has been created, we'll ensure it's placed on high-profile websites that your potential customers are browsing. How these customers are targeted is usually broken down in 3 ways:
Website retargeting – Targeting customers who have already visited your site so your advert ‘follows’ them onto other sites.
Advert retargeting – Focusing on customers who have already clicked on your advert, as they are more likely to interact again and become customers.
Contextual targeting – Displaying adverts to customers who are accessing web content related to your products or services.
Together with Pay-Per-Click, display advertising provides a comprehensive traffic solution which can provide an excellent return on investment when set up and managed in the right way.
Why choose Yell?
Our passion is local business. As well as website retargeting, advert retargeting and contextual targeting, we have some additional methods to get your display campaign to work even harder at attracting customers on a local level.
✔ Yell.com retargeting is an exclusive perk to advertising with Yell. With around 20 million visits per month, we have access to a vast amount of user data and search trends, and we can use this insight to make sure your advert is seen by customers with an interest in what it is you have to offer.
✔ Location targeting allows us to target consumers within a specific area; perfect for businesses with a local service to offer.
Our Display Advertising partner sites together receive an average of 51 million visits every day, and include the likes of Facebook, YouTube, eBay, Amazon and Yahoo1
We are digital marketing specialists offering a variety of products and services to help your business get found and chosen.
We are Google Premier SME Partners, so we know what it takes to increase your traffic and visiblity on Google. We’re already looking after campaigns for 20,000 UK businesses.
† comScore, month of July 2013
1. comScore, month of July 2013
2. hibu Internal Statistics April 2014 to August 2014 3. hibu internal statistics, as at end of April 2014