Can’t See the Web for the Trees
The business impact of a strong online presence
We asked consumers: how likely or unlikely are you to seek out the following businesses online before making a purchase or booking a service?
And the results were:
As you can see from the results, online reviews, a website or social media channels are of key importance for all our key focus industries, but particularly for restaurants and takeaways, trades people and the professional services. Consumers were least likely to consider an online presence for hair and beauty providers.