Branding isn’t just getting a pretty logo and having a brand colour scheme. A well-thought out brand identity immediately conveys your company’s entire personality and ethos. Think of some of the world’s most beloved global brands; those that sell things like soft drinks, cars and fast food. They’ve become far more than just a logo, […]
Promoting yourself with great copy can be the key to awesome marketing, but it’s often an aspect that sadly gets overlooked. I totally get it. Putting a marketing message together and getting it right can be a daunting prospect to the uninitiated. Using the right words in the right places can have your ideal clientele […]
Welcome back new freelance friends! We’ve reached the end of our 3-part series on setting up a freelance business. If you missed the other two, please check out part 1 and part 2 to get up to speed. You’ll notice I haven’t mentioned much about sales and marketing in this series – if you want […]
Welcome new freelancers, we’re back with the next instalment in our 3-part series about starting a freelance business. If you want to get up to speed with part 1, you can check it out here. EDIT: Part 3 is now available here. All caught up? Now we’ll get on with the essential business of dealing with […]
EDIT: Part 2 and Part 3 have now been unleashed! Starting one’s own business is a dream to many, but if you’re completely in the dark about how to go about setting up shop, it can seem like a daunting proposition. However, it doesn’t have to be scary at all. At the time of writing, […]
When promoting your business, digital marketing can be a tough nut to crack, especially if you are totally new to the field. If you don’t have a techy bone in your body, blogs that bang on about “user retention,” “marketing automation,” and “Twitter Cards” with little to no explanation can send you running for the hills, […]