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Jenii Lowe

Jenii LoweGoogle+Twitter

Jenii is a content editor and copywriter with solid experience in writing engaging and meaningful online content for small businesses. She delights in helping companies increase conversions through online expression. A proudly self-confessed nerd, her eclectic set of interests include technology, video games, the internet, bad movies and science.

How to Manage Your Business’ Reputation on Social Media

Social media plays a huge part in business nowadays. When using it to its fullest, it can span a range of essential business processes such as marketing, PR, networking and customer services. However, it’s important to realise how fragile a company’s reputation can be online. A good reputation can result in a loyal band of […]


How to Protect Your Brand from Social Media Hackers

Recent research from legal firm Slater & Gordon shows that 20% of small businesses have had their accounts on sites like Facebook and Twitter hacked; with more than half of those affected stating that these hacks had caused significant damage to their business. As with most things relating to online security, prevention is usually better than […]


How To Protect Your Small Business From Ransomware

The recent global ransomware attacks have well and truly taken the media by storm – and for good reason! The WannaCry/ WannaCrypt/ WannaCrypt0r ransomware virus/worm has hit countless victims the world over, and has left businesses and the general public in a spin about the security of their devices. However when you know how to […]


The Importance of Excellent Business Copy

If you’re starting a new company, launching a new product, or are simply giving your current brand a fresh lick of paint, getting your design perfect is key. However, once you’ve wowed your audience with sparkling visuals – then what? You need high quality writing to truly win over your audience. Promotional text or “copy” […]


Turning Negative Reviews into Positive Experiences

Negative reviews can be a scary prospect, but they can provide a unique opportunity to improve and to bring about positive change to your business and to your customers’ overall experience. Though it can be a downer when a bad review first comes through, this feedback can hold the key to making your company the best […]


4 Free Online Tools for Business Blogging Beginners

So you’ve decided to start a blog for your business – that’s great! Blogging is a great medium to keep in touch with your prospects and clients and to showcase your business and skills. However, anyone who creates blogs regularly for their business knows how tough it can be – coming up with new and […]


The Benefit of Reviews On Your Yell.com Business Listing

Online reviews are an important part of modern business. Paid marketing avenues are great and all, but the input of actual former customers is seen as far more objective – and as such – more believable to a new prospect. Some people have become strongly reliant on this new online review culture, and many may […]


How to Professionally Respond to Online Reviews

Online reviews now play a massive part in our everyday buying decisions. If you’d have told us 25 years ago that we’d be choosing whether or not to do business with a company on their public online score through online platforms like TripAdvisor, Yelp, Reevoo, and of course Yell.com – rather than listening to the recommendations of […]


How to Hold Awesomely Productive Meetings

We’ve all been in meetings that droned on forever and went absolutely nowhere. Everyone leaves just as mystified as when they went in, and no real progress is made. If this sounds all too familiar, this is the article for you. The secret to productive meetings boils down to 5 aspects: The Right People The […]


Analysing Social Visits to your Site: Tips, Tools and Tricks

How many people are visiting your site from social media? As with most things in the marketing world, you get the most value from an action when you analyse its effectiveness. If you know what’s really going on, you can build on what’s working and minimise what isn’t. Thankfully, there are a number of platforms […]


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