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Jenii Lowe

Jenii LoweGoogle+Twitter

Jenii is a content editor and copywriter with solid experience in writing engaging and meaningful online content for small businesses. She delights in helping companies increase conversions through online expression. A proudly self-confessed nerd, her eclectic set of interests include technology, video games, the internet, bad movies and science.

Analysing Social Visits to your Site: Tips, Tools and Tricks

How many people are visiting your site from social media? As with most things in the marketing world, you get the most value from an action when you analyse its effectiveness. If you know what’s really going on, you can build on what’s working and minimise what isn’t. Thankfully, there are a number of platforms […]


15 Ways to Drive Website Visits from Social Media

It’s a quandary that a lot of modern business owners have asked at some point. “I have a decent social media following, but those followers don’t seem to translate into actual visits to my website – what gives?” Turning every single social follower into a regular visitor to your site may be little more than a […]


The New Pound Coin – What Your Business Needs to Know

In less than a month, a new pound coin will hit circulation. If you run a business that operates with cash, you need to know what’s happening, why – and most importantly – how it will affect your business. The Royal Mint have provided a wealth of information for business owners to get up to […]


Google’s Interstitial Update: What You Need to Know

In August 2016, Google announced that it was going to roll out an update that would help users access content more easily on mobile by changing the way it ranks pages with interstitial or “pop-over” windows. As of January 2017, these rules have been rolled out; potentially affecting mobile search rankings on a number of […]


A Brief Guide to Choosing the Right Domain Name

Setting up a new website for your latest venture? How exciting! Congratulations! Every website needs a domain name, and it’s imperative to pick a good one right from the start. Once you’ve registered your domain, told all of your business contacts, printed business cards and generally branded everything, it’s only going to cost you money […]


6 Awesome Twitter Accounts for Business Advice in 2017

I’m a huge fan of Twitter; simply because of the variety and transparency it offers. Whatever kind of interaction you’re looking for, Twitter can usually provide. It’s a great place for self-promotion, networking, sharing ideas, collaborating as well as for chilling out and having a chat. However its business side can be a real treasure […]


5 Simple Tips for Creating Compelling (and Honest) Headlines

According to Copyblogger, 8 out of 10 people will read a headline, but only 2 out of that 10 will actually go on to read the rest. This is a truly mind-boggling statistic, but it highlights a real problem for content marketers. As more and more content gets published to the web, how can you […]


Graphic Design Terms: A Glossary for Beginners

Most of us can appreciate good design, but when you find yourself having to give direction on your own small business’ marketing graphics, some of the terminology can leave the uninitiated totally mystified. Check out these 32 definitions of some of the most common graphic design terms… Alignment The way that different elements consistently line […]



Starting a Blog for Your Small Business

Starting a blog for your business can be a foreboding experience. If you’re more in the habit of reading other company’s blogs rather than writing for your own, it can appear to be an uphill struggle. But with the right attitude and a bit of forward thinking, blogging can easily become a part of your […]


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