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Jenii Lowe

Jenii LoweGoogle+Twitter

Jenii is a content editor and copywriter with solid experience in writing engaging and meaningful online content for small businesses. She delights in helping companies increase conversions through online expression. A proudly self-confessed nerd, her eclectic set of interests include technology, video games, the internet, bad movies and science.

22 Complex Marketing Terms Explained in Plain English

Marketing. Even if you don’t fully understand it, your business can’t live without it. It’s one of those topics where the jargon can sometimes be so impenetrable, even seasoned professionals are left scratching their heads now and again! If marketing lingo leaves you puzzled, then read on – we’ve compiled a glossary of 22 common […]


12 Effective Ways to Use Social Proof in Your Marketing

When many of us think about adding social proof to our marketing, our minds tend to immediately jump to the obvious – testimonials and reviews. Though customer opinion is an important aspect of social proof, it’s by no means the only way that small businesses can use it to their advantage. The whole concept of […]


How To Get Your Business In The Google Local 3-Pack

If you use Google regularly, chances are you’ve seen the map results – known as the 3-pack, local pack, map pack, or snack pack. But have you ever wondered how to get your business to show up there? It’s surprisingly easy! Let’s take a look at the local 3-pack; what is it? And how can […]


What is a Review Acquisition Strategy?

With the internet at our fingertips, maintaining your business’s reputation online is paramount. Many of us flock to trusted third party review websites like Yell, Facebook, and TripAdvisor to see what others have to say before we part with our cash or plan an outing.  However, simply providing the option to leave reviews won’t mean […]


How Online Reputation Management Can Boost SEO

Naturally, every business that cares about their online presence wants to achieve excellent search visibility and build an awesome reputation on social media and review websites. But did you know that online reviews can influence your SEO? It’s true! Carefully managing your public reviews and feedback can have a positive impact on your search rankings. […]


6 Essential Tips for Online Reputation Management

As the internet has become more and more of a permanent fixture in our lives, it is now paramount for modern business owners to maintain a good reputation online, even if those businesses aren’t particularly online-orientated. Many of us turn to the internet first to source places to buy products and services: seeking everything from […]


A No-Nonsense Look at GDPR

If you handle personally identifiable information about EU citizens, you need to know about GDPR. It will give EU citizens ultimate control over the personal data that companies hold about them. As citizens, it’s great news. However as business owners, it seems to be causing some concern – though compliance isn’t as scary it’s sometimes […]


5 Awesome YouTube Channels for Freelancers

As you’re most likely already aware, the internet is packed with business advice. But there’s so much of it floating around, it can be tricky to select which guidance to run with and which to give the boot. Paradoxically, floating in a noisy sea of advice in this way can be isolating. Cutting through the […]


How Voice-Operated Assistants Are Changing Search

Voice-operated AI assistants like Google Home or Amazon Echo seem to be the latest niche tech trend to creep into mainstream usage. But what does this development mean for small business owners looking to make a name for themselves online? How does it affect the realm of search optimisation? Let’s look at how voice commands […]


A Simple English Digital Marketing Glossary

Digital marketing is a crucial field for pretty much every business in the modern world. But what do you do if you’ve been fighting the techy tide for a while now? What do you do if you don’t exactly get on with technology? If the barrage of arcane-sounding digital marketing jargon makes your head spin, […]


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