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Jenii Lowe

Jenii LoweTwitter

Jenii is an expert B2B copy and content writer with an eclectic background in tech, media, and marketing. She delights in helping SMEs boost their visibility through personable yet straightforward marketing communications.

10 Places to Use Customer Reviews in Your Marketing

Collecting online reviews from previous clients is great practice for companies of all kinds. Customer reviews honestly and sincerely present your capability as a company and the value you have provided to clients over the years. They’re an invaluable source of social proof – the new word of mouth. It’s a great feeling when your […]


How to Improve SEO with Backlinks

“On-page” SEO is essential to making waves online. Search engines take numerous factors into account when deciding where to rank your website, such as your content marketing efforts, site speed, and keyword optimisation. However, on-page factors only form part of the search optimisation picture. There are also a number of “off-page” factors to consider too, which […]


How to Market Your Business with Ethics and Integrity

Much to marketers’ chagrin, marketing (and the process of selling as a whole) has a bit of a bad reputation. To the particularly cynical, marketers may be seen as slimy manipulators – psychological-string-pullers who get people to spend money on stuff they really don’t need. Salespeople can be seen as unscrupulous foot-in-the-door, “always be closing” […]


6 Ways to Optimise Your Print Copy for Use Online

…or “How to turn great print copywriting into excellent SEO optimised copywriting that human readers will love too”. If you’ve had experience writing successful copy for offline functions, you’re most likely going to enjoy some success when writing copy for your website. However, you will need to add a few mildly techy, chiefly SEO-related tricks […]


How to Refresh Old Blog Posts with SEO in Mind

We all want our blog posts to achieve the maximum possible exposure for the longest possible time. But unfortunately, as time goes on, older blog posts can start to feel a little past their best. However, there is hope for these posts, especially ones about evergreen topics that have a longer shelf life. Today, we’re […]


6-Step Marketing Strategy for Beginners

There’s far more to marketing than crafting whizz-bang websites and funky flyers. Crafting persuasive materials is important, don’t get me wrong. But savvy marketers follow well-thought-out creative methodologies designed to achieve marketing success – helping them to reach the right people, in the right places, and get the best possible return on their investment. Today, […]


8 Productive Things to do When Business Hits a Dry Spell

Every now and again, businesses will go through a quiet spell. This can be for all kinds of reasons. Plans fall through. Markets change. The economy changes. Change will always happen. But quiet periods can decimate cash flow, and the Office of National Statistics found that 90% of small business failures can be chalked up […]


A Simple Quick-Start Guide to Google My Business

If you haven’t claimed your company’s Google My Business listing yet, you’re definitely missing out. Registering and optimising your place on Google My Business (GMB) is a crucial step towards increased brand awareness and local search visibility. But what exactly is Google My Business? And why is it so essential to your online presence? What […]


7 Common Digital Marketing Mistakes And How to Dodge Them

Digital marketing can feel like a minefield sometimes, especially if the topic is totally new to you. Wading through conflicting online advice; new jargon constantly coming out of the woodwork; swimming in data but no clue what to do with it all; the learning curve can feel like a real uphill battle. But doing any […]


35 Video Marketing Statistics Worth Knowing

Video is well and truly the future of digital marketing. As consumers, we’re inherently very visual creatures, so video is naturally appealing to us. As we’ll learn from some of the stats below, video helps consumers retain crucial information, is incredibly shareable, and captures attention and engagement like nothing else. So whether you’re considering pay-per-click video […]


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