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Jenii LoweTwitter

Jenii is an expert B2B copy and content writer with an eclectic background in tech, media, and marketing. She delights in helping SMEs boost their visibility through personable yet straightforward marketing communications.

What is Google Lighthouse? Everything You Need To Know

Google’s search algorithm is a closely guarded industry secret, and rightly so. Yet for such a mysterious formula, they certainly give us webmasters plenty of information about staying on that algorithm’s good side. If only there was a way to find out how to directly improve your site in a way that both your site’s […]


The Pros and Cons of Single-Page Websites

There are websites of all different shapes and sizes out there. When your business is getting ready to take its first steps online – or updating your online presence – there are a number of approaches you can take. One trend that you often see online is single-page websites, where the entirety of the site’s […]


The Importance of Google for Your Business Website

Why is Google the most important search engine when it comes to marketing your business online? When digital marketing experts gurus talk about search engine optimisation (SEO), they often talk in terms of “optimising for Google search”. However, there are many other search engines on the market – including the likes of Bing and Yahoo. […]


SEO in 2021: A Guide to Google’s Page Experience Update

With metrics like site speed and security signals remaining firm search visibility factors, it’s clear that Google doesn’t just rank websites whose content most directly answers searcher queries. Sites now have to provide a smooth and efficient user experience too. Enter the forthcoming Page Experience Update. Back in May 2020, Google announced that they’re going […]


How to Get Started with Conversational Commerce

Making sure your audience is heard is the key to business success. Connecting with your customers and engaging with them on a personal level is paramount, whether it’s done online or offline. Historically, e-commerce has been quite an impersonal affair, but conversational commerce is increasingly making this a thing of the past. Conversational selling makes […]


WhatsApp Business – A Complete Guide

As consumer tech advances, many customers now expect businesses to communicate with them in a user-oriented, tech-forward way. Conversational commerce is a growing trend where businesses use online messaging tools to directly interface with their prospects. It aims to mirror the live, consultative experience that you may receive from a shop assistant in a bricks […]


What is Conversational Commerce and Why Is It Important?

A number of online marketing trends have come and gone over the years, but there’s a recent trend that we feel is here to stay: live, branded chat support. Live chat boxes that allow people to message a business directly and in real time are quickly becoming the norm online – especially on e-commerce sites. […]


How to Manage a Team of Remote Workers: 11 #WFH Tips

Even under normal circumstances, being a manager can be challenging. However, the sudden transition to working from home – during a pandemic no less – is proving difficult for those up and down the chain of command. When you’ve got a whole team of workers to worry about – along with their quality of work, […]


3 Ways to Take a Manual Trade or Training Business Online

Staying safe is understandably of utmost importance during the COVID-19 coronavirus outbreak, and social distancing is an important civic duty to keep ourselves and others safe. This means that many of us (both business owners and salaried employees) are resigned to working remotely from home, often with needy kids and pets in tow. However, the […]


8 Productive Things to do When Business Hits a Quiet Spell

Every now and again, businesses will go through a quiet spell. This can be for all kinds of reasons. Plans fall through. Markets change. The economy changes. Change will always happen. And as we are now experiencing, an unforeseen pandemic could hit. Of course, quiet periods can decimate cash flow, and the Office of National […]


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