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Jenii Lowe

Jenii LoweGoogle+Twitter

Jenii is a content editor and copywriter with solid experience in writing engaging and meaningful online content for small businesses. She delights in helping companies increase conversions through online expression. A proudly self-confessed nerd, her eclectic set of interests include technology, video games, the internet, bad movies and science.

3 Social Media Tools You May Not Have Heard Of

Maintaining a strong social media presence is essential for most kinds of business, making social media management tools indispensable. The big names like Buffer and Hootsuite deservedly catch a lot of the limelight but there are a lot of valuable apps lurking just below the surface. In this article, we’ll look at three lesser-known social […]


4 Common Email Marketing Challenges and How to Beat Them

Email marketing is an undoubtedly powerful method of getting your name out there, but it’s not always the easiest. Granted, it’s not exactly the hardest either, but you’ve got to attract subscribers, consider the timing of your campaigns, get your copy and design right – and decide what you’re going to offer within each campaign. […]


5 Totally Free Tools for Outreach and Lead Generation

Let’s talk about a problem that plagues marketing teams within companies large and small. Once a business has seen to all of its financial responsibilities for the month/quarter/year, the marketing budget can sometimes get left in the dust. As a marketer, I can safely say – it sucks. However, provided you have time on your […]


How to Establish an Online Presence for New Businesses

So you’re starting a brand new business – Congrats! Embarking on a new business venture is always an exciting time. But even if you’re not a particularly online business, it’s imperative that your company establishes a strong web presence. If you’re a B2B, be aware that 71% of B2B researchers start their research with a […]


How to Use the New Google Keyword Planner (2018 Update)

Most of us know we need to optimise our company website for search in order to stand a chance of being found online. That’s pretty much a given at this point. But if you don’t know your SEO from your elbow, where do you start? Regardless of one’s level of SEO expertise, all good search […]


A Beginners’ Search Engine Marketing Glossary

Every business wants to be found online. Many businesses wouldn’t be able to turn a profit without making a name for themselves over the internet. Those with even a passing interest in online visibility have probably come across the term “search engine marketing” before. Search Engine Marketing or “SEM” covers a number of interrelated topics […]


6 FREE Online Resources for Budding Content Marketers

Content marketing is an essential weapon in any small business’s arsenal. It’s a relatively easy and often inexpensive way of getting your name out there. However, once a small business has paid the rent, the bills, wages, and other essentials, there’s not always a lot left in the coffers for marketing. This is especially true […]


How to Create Professional Video on a Budget

Creating video can seem like a daunting task. Putting the stresses of physically getting on camera aside, there’s a whole world of recording equipment and techniques out there. Many small businesses get hung up on the high price tags associated with posh cameras and fall at the first hurdle. However if you want to get […]


11 Awesome Email Marketing Best Practices

Signing up to receive email marketing communications from an organisation can often feel like a gamble. Are you going to receive something of real value? Or are you going to receive the same old tired sales messages that’ll send you heading for the “unsubscribe” link quicker than you can say “Buy Now!”. That gamble is […]


11 Marketing Tips For The Post-GDPR World

Though the hype-train that surrounded GDPR has left the station, many small businesses are still unsure where the new rules leave them in terms of marketing. Now that 25th May 2018 has been and gone, the dust has settled and we’ve had chance to come to terms with our new GDPR landscape. But many small […]


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