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Jenii Lowe

Jenii LoweGoogle+Twitter

Jenii is a content editor and copywriter with solid experience in writing engaging and meaningful online content for small businesses. She delights in helping companies increase conversions through online expression. A proudly self-confessed nerd, her eclectic set of interests include technology, video games, the internet, bad movies and science.

11 Ways to Encourage Customers to Leave Online Reviews

73% of consumers are more likely to choose a business that has online reviews compared to a business that has none. (Source: Critical Research Ltd, 2017) In business, word of mouth is the holy grail of brand awareness; and in our increasingly connected online world, third party online review sites are worth their weight in gold […]


How to Do Basic Keyword Research

Good keyword research is an essential SEO practice, but it’s usually approached with some trepidation. However, it’s actually one of the simplest SEO practices out there when you know where to start. So let’s dive right in! What is Keyword Research? Keyword research is the practice of identifying popular search terms that are being used […]


5 Crucial Video Marketing Trends for 2018

2017 has been a great year for online video – for both business and leisure! There are so many awesome and inventive video media ideas bouncing around on the internet lately, and creators of all budgets can share video more inexpensively than ever. As we’ve already talked about on this blog video is a valuable […]


Influencer Marketing: What Small Businesses Need to Know

The concept of marketing online is always developing. New advertising concepts are emerging all the time. Though the common practices of PPC, online banner ads, and pre-roll advertising are still very worthwhile opportunities for companies of all kinds, many organisations are starting to adopt a relatively new and effective practice: “influencer marketing”. But what is […]


Which Social Media Platforms Should I Use for My Business?

Social media is huge – that should go without saying. But if you’re totally new to social or if you’ve never used it for business before – which platforms do you choose? There are so many! In this article we’re getting back to basics. We’ll take a quick look at 6 of the biggest platforms […]


10 FREE Ways to Make Your Facebook Page Work Harder

Facebook is an incredibly powerful tool for businesses of all kinds. Through features like Pages and Groups, the social media kingpin provides a selection of ways for companies to raise their online profile. Many companies also see great success through Facebook’s paid advertising options such as Ads and Boosted Posts. However – how can a […]


A Brief History of Social Media

It should go without saying that social media is everywhere. Both in our professional and personal lives, we use our favourite social networks to keep up to date with friends and family, share fond photos, and generally stay connected. It’s also an essential tool for business promotion, networking with new contacts, and keeping a channel […]


Find Out Why Video Testimonials Are Better Than Written Ones

Collecting reviews from happy customers is an essential part of growing your business reputation, and something that every business can do to some extent. Positive testimonials show prospects that you are a trustworthy and well-liked provider of whatever it is that you do. And at the same time, there’s also the fact that online video […]


5 Key SEO Practices For Your Website

No three letters strike fear into the hearts of newbie webmasters than the dreaded S… E… O… Search engine optimisation is often seen as a clever, fancy-pants practice that’s off-limits to us mere mortals. And yes, some of the more in-depth, technical practices would probably make our heads spin, but there are some very basic, […]


The New £10 Note And The Future of Digital Payment Methods

Chances are you’ve already crossed paths with the new polymer £10 note; the latest instalment in the ongoing changes to British currency. But on top of that, digital payment options are undoubtedly on the rise, with the likes of Apple Pay and Android Pay becoming accessible to more people. So how much longer will actual […]


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