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Jenii LoweTwitter

Jenii is an expert B2B copy and content writer with an eclectic background in tech, media, and marketing. She delights in helping SMEs boost their visibility through personable yet straightforward marketing communications.

8 Techy On-Page SEO Essentials in Plain English

If you have a website, you need to be aware of SEO or “Search Engine Optimisation”. SEO is the practice of setting up your website in such a way that it appears (“ranks”) as highly as possible in search results when people search for relevant terms. Ranking highly is understandably great for your site’s online […]


How to Set Up a Twitter Business Account

Whoever you are and whatever you do, Twitter provides an excellent opportunity for businesses to get their name out there online. It’s a relatively uncomplicated platform which enables users of all kinds to grow a meaningful following and engage with prospects on a public stage. Setting up a Twitter account is quite straightforward; it’s actually […]


8 Easily Fixable Content Marketing Mistakes Costing You Money

Content marketing is a potentially humongous topic. We’re so jaded by traditional marketing practices, promoting your business by giving away actionable and insightful information served as a powerful deviation from what was the norm. But after a while, everyone jumped on the bandwagon. Content marketing has become the new norm online, with companies of all […]


8 Essential Strategies to Building Brand Loyalty

Brand loyalty has always been crucial to business success. When a company provides a great service in a way that resonates with us, that ignites a spark of loyalty. But when you think about your own business, do you worry whether you’re doing all you can to inspire loyalty in your clients’ hearts and minds? […]


How An Online Store Benefits Your Business

The online retail market is absolutely booming. In fact, just over half of UK consumers prefer to shop online (Source: Empathy.co, 2018). And we certainly can’t blame them. In our busy, modern lives, online shopping is a real luxury. If something exists, you can probably buy it online and get it delivered straight to your […]


3 Ways to Adapt Your Marketing in a Changing Digital World

Ever feel like you’re floundering in the digital seas? Like you’re just treading water when other businesses are thriving online? If you feel like a fish out of water with everything digital, we’ve got 3 essential beginner strategies to help you start to make waves on the web. Consumers are Evolving! But before we look […]


Online Content Marketing For Business – A Complete Guide

If you’re here, you’ve probably seen the vast swathes of blog posts, videos, podcasts, email mailouts and other such online content proliferating the business/marketing sphere. You may well be wondering something along the lines of: ”What’s that all about, then?” Alternatively, you might have a new website in the works and you may be wondering […]


5 FREE Social Media Tools for Small Businesses

Whether you’re a complete social media newbie or a seasoned veteran, we all like a helping hand from time to time. And when that help is free – even better! So let’s take a look at five totally free social media tools that you can start using today to take control of your social presence. […]


5 TED Talks That All Marketers Need to See

For the uninitiated, TED Talks are non-profit expos where big thinkers discuss even bigger ideas. The concept has developed since TED’s inception in 1984, growing exponentially after 2006 thanks to the proliferation of online video. Thanks to its presence online, the TED Talk brand has spread across borders and language barriers. The best way to […]


A Beginner’s Guide to CSR for Small Businesses

If you’re reading up on corporate social responsibility, chances are you want to use your business to help make the world a better place. It’s a noble goal and we’re rooting for you! But the actual practicalities of setting up a CSR policy yourself can be quite a daunting experience. A multitude of questions come […]


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