Email marketing can help you stay in touch with customers, build trust and increase sales. But first, you need a list of people who are willing to read your emails. In this beginners guide to email list building, we look at how you can start an email list from scratch. Why Build an Email List? […]
When you email your customer databases, your optimum result is likely to be a 100% open and click-through rate. You want every person you email to open the email, and then click through to your website – of course you do! This would show you that your email marketing content is doing the best possible job […]
Continuous improvement in any field of work is driven by regular testing and evaluations. Email marketing is no different, and testing is essential in order to measure and cater to your database’s behaviours and preferences. Split-testing is a method that will enable you to compare the impact of different elements of your emails, which in […]
If anything could make us all remember the true value of staying in touch, a deadly virus forcing many of us to remain in our homes for weeks on end could. Since the outbreak of COVID-19 we’ve found ourselves video-chatting to people more regularly than we’d ever normally speak to them, and not just for something to do; we’ve suddenly become very aware of […]
You may have heard that marketing methods can be separated into two categories: “push” and “pull” techniques. Push marketing uses techniques that are pushed under the noses of your audience like online banner ads, broadcast advertising, handing out flyers, or social media ads. Push marketing is also known as “outbound” marketing. “Pull” techniques however are […]
Email marketing is an undoubtedly powerful method of getting your name out there, but it’s not always the easiest. Granted, it’s not exactly the hardest either, but you’ve got to attract subscribers, consider the timing of your campaigns, get your copy and design right – and decide what you’re going to offer within each campaign. […]
Let’s talk about a problem that plagues marketing teams within companies large and small. Once a business has seen to all of its financial responsibilities for the month/quarter/year, the marketing budget can sometimes get left in the dust. As a marketer, I can safely say – it sucks. However, provided you have time on your […]
Months after GDPR took hold, many small to medium businesses are still grappling with the after-shock of this new legislation. One common consequence across the board has been the depletion – decimation for some – of email databases, as businesses in the EU were obliged to delete the contact details of anyone who hadn’t actively opted in to receive […]
So you’re starting a brand new business – Congratulations! Embarking on a new business venture is always an exciting time. Even if you’re not a particularly online business, it’s imperative that your company establishes a strong web presence. However almost 2 million UK small businesses don’t have a website according to Approved Index, potentially costing […]
Signing up to receive email marketing communications from an organisation can often feel like a gamble. Are you going to receive something of real value? Or are you going to receive the same old tired sales messages that’ll send you heading for the “unsubscribe” link quicker than you can say “Buy Now!”. That gamble is […]