If you’re running a business and looking to improve your website you’ve probably come across a lot of bizarre terms like ‘link juice’, ‘bots’ and a surprising amount of animals (spiders, pandas, hummingbirds etc.) that seem to have something to do with Google… This SEO Glossary will help to clear things up.
Ah Google, we love you. Up there with the likes of Starbucks, Primark and Apple, it’s taking over the world. OK so we might not love them all (and my recent battle with Android caused me much rage), but we do respect it. And if your business wants any kind of web presence, you need to keep Google happy […]
Stop using rogue apostrophes. Please. Just stop. Ah the English language. Isn’t it just great? The amount of words that are spelled the same, yet pronounced differently and the plethora of rules on grammar and spelling. Don’t you love it? No? Just me then… You might think it doesn’t matter because you know your business, […]
Small businesses may think they have a significant disadvantage when it comes to content marketing because they just don’t have the resources to create content. The problem is that as SEO (Search Engine Optimisation) becomes more sophisticated, your company’s website needs to have a regular supply of original content. Now you could ignore this and […]
Once you’ve set up your business page you might think that you can just post anything and everyone who’s liked your page will be able to see and interact with your post. Nope, not true. Liking a page takes seconds and doesn’t involve any thought. Liking a post on the other hand isn’t taken lightly […]
Facebook has more than 1 billion users. So it stands to reason that you might want to think about setting up a Facebook business page – think how many potential customers are on that one website, checking it every few minutes to see what is happening in the world. Although Facebook began as a way […]