We can all get a little over-confident that we know our customers’ journey by heart. They click an ad, come to the website, read some copy, add a product to the basket and buy. In reality, things are a lot messier than that – but User Explorer in Google Analytics can help. What is User […]
The secret to staying on track with your website results is to check your analytics every day. I know – there’s a million other things to do. One thing I’ve found works for me is setting up a Google Analytics Dashboard for content. It gives me an overview of everything I need at a glance. […]
Attribution is becoming a bit of a buzzword in Digital Marketing at the moment. There is good reason for this however. If your Google AdWords Account Manager is asking you to switch attribution models, then it’s time to sit up and listen. Understandably, you’d like to know more about Attribution, how it works and what […]
Bid modifiers are great! By assigning a numerical percentage in Google AdWords against a certain factor can determine how much more or less you are willing to pay per click due to the performance of said factor. The importance of bid modifiers are growing in PPC due to its efficiency benefits. If you have a […]
If your business has a website, you’d probably like to know how many visitors it gets and where they come from. Starting a website can be a costly endeavour, so it’s important to keep an eye on the potential returns you’re getting from that investment. This is where Google Analytics comes in. If you’re new […]
Google Analytics is unquestionably a very powerful tool. It’s not so long ago that it would have seemed an impossible dream to be able to track who came to your website, what they looked at, and what actions they took during their visit. When you think about it, that is an amazing resource for gaining […]
Google Analytics is a wonderful tool – that much is a given. However it can be incredibly complex, and that can make it a bit of a minefield for beginners. Here, in no particular order, are 7 of the most common rookie mistakes made with Google Analytics so you can get the most out of […]
Content is king… they repeat, over and over again! Yes, we know that content is very important but if you’re doing it wrong, it’s not king – oh it’s not even princely. It’s more like the court jester. So how do you make sure that your content is working for you? Well, you can start […]
A technical SEO audit is absolutely crucial for ensuring the health of your website’s SEO. The structural optimisation of your website is just as important as your content quality – it provides the foundations for your on-going website usability and optimisation, and it also has a role to play in the usability of your site […]
Without visibility of how your web content is performing, there’s no way of measuring the success of your content marketing strategy in the long-term. However, with so many different metrics available in comprehensive tools like Google Analytics, it can be difficult knowing which benchmarks to choose. The key is to keep it simple and consistent […]