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4 PPC Factors You Can Influence With Bid Modifiers

Bid modifiers are great! By assigning a numerical percentage in Google AdWords against a certain factor can determine how much more or less you are willing to pay per click due to the performance of said factor. The importance of bid modifiers are growing in PPC due to its efficiency benefits. If you have a […]


A Beginner’s Google Analytics Glossary

If your business has a website, you’d probably like to know how many visitors it gets and where they come from. Starting a website can be a costly endeavour, so it’s important to keep an eye on the potential returns you’re getting from that investment. This is where Google Analytics comes in. If you’re new […]


What Is Direct Website Traffic?

Google Analytics is unquestionably a very powerful tool. It’s not so long ago that it would have seemed an impossible dream to be able to track who came to your website, what they looked at, and what actions they took during their visit. When you think about it, that is an amazing resource for gaining […]


Google Analytics Mistakes: 7 Things to Avoid

Google Analytics is a wonderful tool – that much is a given. However it can be incredibly complex, and that can make it a bit of a minefield for beginners. Here, in no particular order, are 7 of the most common rookie mistakes made with Google Analytics so you can get the most out of […]


Five Content Marketing Mistakes you Need to Stop Making

Content is king… they repeat, over and over again! Yes, we know that content is very important but if you’re doing it wrong, it’s not king – oh it’s not even princely. It’s more like the court jester. So how do you make sure that your content is working for you? Well, you can start […]


Technical SEO Audit: Nine Basic Things to Check

A technical SEO audit is absolutely crucial for ensuring the health of your website’s SEO. The structural optimisation of your website is just as important as your content quality – it provides the foundations for your on-going website usability and optimisation, and it also has a role to play in the usability of your site […]


Eight Great Web Content Marketing Metrics From Google Analytics

Without visibility of how your web content is performing, there’s no way of measuring the success of your content marketing strategy in the long-term. However, with so many different metrics available in comprehensive tools like Google Analytics, it can be difficult knowing which benchmarks to choose. The key is to keep it simple and consistent […]


Do You Know How Engaged Your Visitors Are?

How do you know that your website is doing well? If it’s selling products then that’s easy – it’s driving purchases. Or is it? Are these purchasers coming back and buying more and are they telling people how good your site is? If they’re not then maybe they’re not as engaged as you thought… Getting […]


Can a Business Manage Its Own Analytics

There are several free web analytics applications available for download. The best known is Google Analytics, but others include Yahoo! Web Analytics, Piwik and Snoop, and most are easy to install. However, as with other business applications, this is only the beginning of the story. Making best use of web analytics requires the investment of […]


Tracking Cross Domains in GA and ‘Onclick’ Tracking.

When I started working in Google Analytics religiously – it’s brilliant, I love it as much as Excel. Geek alert I know – I had to get my head around cross domain tracking. This is when your traffic isn’t contained in just one website. Maybe you have a subdomain, a payment gateway which directs people […]


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