As a builder, a digital marketing plan is essential for reaching and engaging new customers in today’s digital age. With many home owners searching for building services online, builders really do need to have a solid online presence and a comprehensive digital marketing plan to be found by people searching online for the services they […]
Marketing is important to every business. It helps attract new customers, maintain relationships with existing ones, and raises your profile, but it can be costly. Many things come down to finding ways to save time and money, because time = money. If you’re a small business owner, then your time is precious. There are ongoing […]
AI can have a great effect in your marketing as it can process a lot of information very quickly, spot patterns, and solve problems. This comes in very useful in marketing where we can use AI to understand our complex human audiences and help serve them the right content. Did you know you’re probably using […]
You may have heard recently that restrictions on third-party cookies are increasing. Apple’s Safari and Mozilla’s Firefox web browsers now allow users to block all third-party cookies and Google has said its Chrome browser will stop its use of them in 2023. But what does this mean in real terms for your website and marketing? […]
Although it may seem like every business created a podcast during the COVID-19 lockdown, they are still surprisingly rare. Podcasts that continued past the first few episodes are even rarer! There are only around 2 million podcasts worldwide and it’s estimated only half of those are still active. Considering there are over 200 million companies worldwide, you’ll […]
There are three significant streams of SEO – Off-Page SEO, On-Page SEO and Technical SEO. In my previous blogs, I’ve walked readers through weaving Technical SEO into the website foundations and considering On-Page SEO when writing content. In this article I’m looking at Off-Page SEO – the optimisation you do outside of your website. Off-Page […]
As 80s rock band Europe sang, “it’s the final countdown” to Google’s Universal Analytics (UA) demise, and Google Analytics 4 (GA4) will become its default analytics platform. This news has rocked the digital marketing world to its core, not just for the changeover, but also how much time is left and how Google is handling […]
For a website to be effectively optimised for search engines, you need to consider the three types of SEO – On-Page SEO, Technical SEO, and Off-Page SEO. Combined, they help give you the best chance of ranking well in the search engines. In a previous article, I walked readers through Technical SEO which should be […]
The answer is a resounding “yes”! Phrases (or sentences) are great for both SEO and PPC. In the past, optimising your website content for search engines meant focusing on simple keywords or combinations of words, such as “lawyer”, “jewellery”, “lighting shop”, “Xbox console”, etc. These simple keywords still have a place in search, but as […]
Google, Siri, Alexa. All are well-known voice search devices that have gained popularity in recent years. But that doesn’t mean that all websites are optimised for voice searches. In 2013 Google launched the Hummingbird update, which changed the way searches worked. The focus shifted to semantic searches that improved accuracy by understanding the contextual meaning […]