There are many social networking sites out there now to choose from geared towards different interests and topics, this list includes the most popular which are the much loved, Facebook and Twitter. Each of these has some potential value for SEO based on the simple fact that they can provide valuable links back to your website. […]
In the SEO business, there is a worrying trend emerging where SMEs are being offered an absolute guarantee when it comes to search rankings. Having worked with SMEs for the last 10 years I am now seeing more cases of this and find this very dangerous practice is damaging the chances of success for many local search […]
Following on from last week’s post about the launch of Google Plus Business Pages, let’s have a look at how easy it is to set one up and then optimise it for local businesses. The first step is to create a Google Plus personal account, this is a simple process which is now open for all […]
Over the last few posts a common message coming through loud and clear is that ‘fresh‘ content delivered regularly is a key factor in effective SEO. For the SME it is a bigger challenge to create and deliver this content, often due to time constraints and no dedicated function within the business itself. My advice is to keep […]
Having covered some basics on optimizing for Local search, it’s vital to have reliable reporting on your website to measure the success of any organic search campaign. The range of analytics tools available online is vast and to keep things simple at this stage I will focus on those that are most popular and simple […]
We covered blogging in the last post and the challenges for someone starting out now to promote their business. As the volume of blog posts online now far outweighs the amount of readers, it’s critical that blog content is rich and fresh. There are various blogging platforms around with the most popular being WordPress and Tumblr. In […]