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5 Totally Free Tools for Outreach and Lead Generation

Let’s talk about a problem that plagues marketing teams within companies large and small. Once a business has seen to all of its financial responsibilities for the month/quarter/year, the marketing budget can sometimes get left in the dust. As a marketer, I can safely say – it sucks. However, provided you have time on your […]


A Beginners’ Search Engine Marketing Glossary

Every business wants to be found online. Many businesses wouldn’t be able to turn a profit without making a name for themselves over the internet. Those with even a passing interest in online visibility have probably come across the term “search engine marketing” before. Search Engine Marketing or “SEM” covers a number of interrelated topics […]


6 FREE Online Resources for Budding Content Marketers

Content marketing is an essential weapon in any small business’s arsenal. It’s a relatively easy and often inexpensive way of getting your name out there. However, once a small business has paid the rent, the bills, wages, and other essentials, there’s not always a lot left in the coffers for marketing. This is especially true […]


11 Marketing Tips For The Post-GDPR World

Though the hype-train that surrounded GDPR has left the station, many small businesses are still unsure where the new rules leave them in terms of marketing. Now that 25th May 2018 has been and gone, the dust has settled and we’ve had chance to come to terms with our new GDPR landscape. But many small […]


22 Complex Marketing Terms Explained in Plain English

Marketing. Even if you don’t fully understand it, your business can’t live without it. It’s one of those topics where the jargon can sometimes be so impenetrable, even seasoned professionals are left scratching their heads now and again! If marketing lingo leaves you puzzled, then read on – we’ve compiled a glossary of 22 common […]


Social Media Marketing Tips for Christmas

Christmas marketing doesn’t have to just be for retailers, it’s a great time for any business to get on board and have fun with its social media. At this time of year people are starting to get into the festive spirit, so it makes sense to engage users when they are in a happy, Christmas […]


Social Media Top Tips for Halloween

Halloween has become a huge event in the UK, with consumers spending over £300 million on Halloween products according to Mintel research. Any popular season or special event is the perfect opportunity to ramp up your social media engagement, and the best thing is that you don’t have to sell Halloween items to make the […]


How to Prove Your Social Media Success

Social media is a part of nearly every good business strategy because nearly everyone has it and nearly every business can benefit from it. Trouble is, it’s hard to calculate how big that benefit is. We, as humans seeking gratification, tend to be drawn to the vanity metrics – the likes, comments and shares. And […]


How To Keep Your Staff Busy When Business Is Slow – Part 2

In the first part of this article, the focus was primarily on marketing.  Marketing is the engine that drives a business. Whilst there may be numerous reasons why a slow down in sales has occurred, it is important to review your marketing strategies and tactics, measuring their efficiency and effectiveness whenever possible. Most industries are […]


How To Keep Your Staff Busy When Business Is Slow – Part 1

There may be a time in your business when sales are slow. For many, this can be during the holiday season, but whenever it happens,  it can be a time when concern, frustration, tension can creep in. A good manager/owner will use the time wisely. The slow down could be a hiccup in the year, […]


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