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22 Complex Marketing Terms Explained in Plain English

Marketing. Even if you don’t fully understand it, your business can’t live without it. It’s one of those topics where the jargon can sometimes be so impenetrable, even seasoned professionals are left scratching their heads now and again! If marketing lingo leaves you puzzled, then read on – we’ve compiled a glossary of 22 common […]


Social Media Marketing Tips for Christmas

Christmas marketing doesn’t have to just be for retailers, it’s a great time for any business to get on board and have fun with its social media. At this time of year people are starting to get into the festive spirit, so it makes sense to engage users when they are in a happy, Christmas […]


Social Media Top Tips for Halloween

Halloween has become a huge event in the UK, with consumers spending over £300 million on Halloween products according to Mintel research. Any popular season or special event is the perfect opportunity to ramp up your social media engagement, and the best thing is that you don’t have to sell Halloween items to make the […]


How to Prove Your Social Media Success

Social media is a part of nearly every good business strategy because nearly everyone has it and nearly every business can benefit from it. Trouble is, it’s hard to calculate how big that benefit is. We, as humans seeking gratification, tend to be drawn to the vanity metrics – the likes, comments and shares. And […]


How To Keep Your Staff Busy When Business Is Slow – Part 2

In the first part of this article, the focus was primarily on marketing.  Marketing is the engine that drives a business. Whilst there may be numerous reasons why a slow down in sales has occurred, it is important to review your marketing strategies and tactics, measuring their efficiency and effectiveness whenever possible. Most industries are […]


How To Keep Your Staff Busy When Business Is Slow – Part 1

There may be a time in your business when sales are slow. For many, this can be during the holiday season, but whenever it happens,  it can be a time when concern, frustration, tension can creep in. A good manager/owner will use the time wisely. The slow down could be a hiccup in the year, […]


Why You Need Good Copy, Not Exciting Copy

For the last 10 or so years, we’ve all been blinded by the shining light of goodness that is Innocent’s tone of voice. So fun, so quirky. They’ve had a very good run with their copy style and, although I’m personally quite tired of the schtick now (old and bitter, is what I am), they’re […]


A Simple Introduction to Lead Generation

“Lead generation” may seem like a bit of a buzzword concept, and it’s certainly gained traction in recent years, but in reality it refers to a concept that’s potentially as old as marketing itself. But what exactly is it? Let’s take the plunge and find out how lead generation works, as well as a few […]


4 Important Business Lessons To Learn From The General Election

On June 8th, the country went to the polls. The people voted and the results were different to those predicted only a few short months ago. Something changed. This article will be looking at the business lessons learned from the election and has no political agenda or bias. 1) Never Assume You Know What Your […]


How to Attract New Business Online on a Shoestring Budget

When you’re running a small business with a marketing budget to match, how do you go about attracting new customers online? The reality is that you will probably be competing with much bigger competitors with money to spend on web strategy experts and expensive advertising campaigns. So how can you make sure your little venture […]


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