Is Google Going Longform With New SERPs?

Late last year, Moz discovered that Google was showing significantly longer snippets of content (hopefully, your carefully crafted meta decriptions) in its search results pages. The SEO expert is now recommending character limits of 300 for your meta descriptions. It’s been 160-ish for YEARS, so clearly they think something pretty big is going on there. […]

Meta Descriptions and SEO

A web page’s meta description is text used to provide a brief summary of that page’s content. It appears in search engines’ results lists and next to links to that page, and is therefore the first thing a potential visitor to your site will see. It is also visible to search engine crawlers. The importance […]

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